Launch and Scale®

Coran Woodmass, the founder of thefbabroker.com, is a specialist ‘Fulfilment By Amazon’ or FBA Business Sales Broker who helps online founders sell their businesses.

E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode we’ll dive into that, as well as:

• The process of selling an e-commerce brand 
• What investors expect from your business
• When it’s the right time to sell your e-commerce business and its correlation with scaling
• Why some people shouldn’t sell

More information on Coran can be found on https://thefbabroker.com/about

Resources Mentioned:

Investing in DTC (Direct to Consumer) Brands, Podcast

Raising Capital from VC’s and Angels, Podcast

Profit First, by Mike Michaelowicz

Our interview with Profit First author, Mike Michaelowicz

All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market.

Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive.

Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing.

And as you can imagine, this wasn't a cheap project.

Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank.

Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network.

The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it.

In this interview, we go through:

* EXACTLY when and how she communicated with her network ahead of time * HOW she got their verbal commitment for a certain $ amount to pledge on the first day of her launch * How she treated this launch as if she were raising money for a political campaign

... And how she brought all of these things together to raise $15K in 12 hours.

What I absolutely LOVE about this conversation is that she systemized a way to do one of the most uncomfortable things: ask for help.

What do you do when you launch your product and you think it's failing? In this episode, we explore:

* how to know for sure if your Kickstarter is failing * why it might be failing * what to avoid at all cost * how to handle a failed campaign

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.

No one likes being told what to think, but everyone trusts their own ideas. Rather than pushing your idea on the buyer, in this interview, Oren will show you how to guide them to discover it on their own. Then they’ll feel more confident and enthusiastic about working with you. 

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation.  His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. 

In this interview, we uncover a series of actionable steps including:

• How to achieve Status Alignment: Make sure that your potential buyer or investor recognizes you as a peer on the dominance hierarchy by using a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client’s concerns

• Close the Certainty Gap: Lessen your buyer’s fears about going into business with you by delivering a flash roll, a practiced display of mastery that proves your expertise in the domain
• Present your idea as Plain Vanilla: Don’t go overboard trying to present your product as cutting-edge, first-of-its-kind solution. The more you emphasize the familiar, reliable elements of your product, showing that it’s just “plain vanilla”, the easier you make it for your buyer to say yes

The sales landscape has changed and it’s not enough to just make a great pitch. This conversation and Oren’s latest Flip the Script will equip you with the tools to stand out and close more deals.

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online.

Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!

"People buy based on emotion. People buy results." – Khierstyn Ross

"Lead with the result that the product gives in someone’s life." – Khierstyn Ross

Timestamps:

1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market

3:13 – The advantage of comparisons on premium solutions over comparison on price differences

3:56 – How you build a brand that stands out

4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product?

5:44 – What does “results-driven marketing” means and how it is advantageous for you

Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a volume of traffic that will help get your product to a wider audience who can help you whether you're launching or scaling. Listen to this episode and find more reasons from Khierstyn why you may want to hire a Facebook ad person.

How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.

In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.

In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.

Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.