Launch Your Live

When running a giveaway on your livestreams, what types of items are you giving away?

You’re probably thinking about merchandise, gift cards, or even expensive gadgets, but that’s not all you can give away.

On this episode, Christian Karasiewicz and Melanie Dyann Howe will discuss different items you should and should not giveaway on your livestreams. 

1. What should you consider when picking your giveaway prize?
2. Contest budget (don’t forget about shipping)
3. Is your prize relevant? Are there any outliers?
4. Hot electronics or gadgets (laptop, iPad, iPhone, AirPods, etc)
5. Giveaway vs Contest
6. Gift cards (if not relevant)
7. Vacations
8. Will your giveaway prize help further your business goals and objectives? 
9. Types of items to give away on your live streams
10. 1-on-1 consulting (audits, coaching, or a sample of the service you offer)
11. Merchandise or merch (t-shirts, sweatshirts, stickers, pillows, hats, pens, mousepad, koozies, etc)
12. Free products - free online courses, trainings, signed copy of your book, self-published Amazon Kindle book, graphic template or worksheets
13. Gift cards (relevant)
14. Courses and webinars
15. Access to a membership site
16. Discount codes
17. Paid online trainings
18. Ticket to an event
19. Partner products
20. Repurposed gear (that is collecting dust)

What other ideas can you think of to use for your own giveaways?

Let us know. @LaunchYourLive on the major social media platforms. 

Thank you for joining us for episode 61 of the Launch Your Live podcast where we discussed what should you give away when running a giveaway on your livestreams.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep61. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep61

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Between running a live stream and trying to also manage the comments, running a contest during your lives can be a lot of work.

On this episode, Christian Karasiewicz and Melanie Dyann Howe will discuss some of their favorite giveaway tools for livestreaming. 

Why should you run a giveaway when live streaming?

• Engagement
• Keep people coming back (for a chance to win)
• Incentivizes users to tune in live
• If you have a sponsor, it’s a way for them to contribute
• Strategic moves
• Gaming the algorithm - they like engagement, people tuning in.

Ideas for what to give away

• Do you have a budget for your giveaway?
• 1-on-1 consulting
• Merchandise (t-shirts, sweatshirts, stickers, pillows, hats, pens, mousepad, etc)
• Free products - online course, training, graphic template, worksheet
• Gift cards
• Etc.

Giveaway tools for livestreaming

• Writing out the names of each entrant - free, time-consuming. Need an assistant.
• Ask a question and the first to answer is the winner - free, but need to find in the comments.
• Random.org (http://random.org/)
• Wheel of names (https://wheelofnames.com/)
• King Sumo (https://kingsumo.com/)
• StreamYard custom giveaway tool (http://launchyour.live/go/streamyardgiveaway)

Things to consider when you’re doing a giveaway

• Involve your audience, screenshare the giveaway drawing.
• How often will you run your giveaway?
• Don’t forget to promote your giveaway.
• Let your viewers know there will be a giveaway. It keeps them watching until the very end.
• Be sure you have a way for them to contact you with whatever details are needed for you to fulfill the giveaway. Ex: private Facebook message, custom email address, etc.
• Include a hashtag to track your giveaway winners

Thank you for joining us for episode 60 of the Launch Your Live podcast where we discussed giveaway tools for livestreaming. 

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep60. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep60

Launch Your Live Official Site (https://launchyour.live)

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FOMO, or the fear of missing out, can be a great way to build excitement on social media, to get your audience to keep an eye out for your content.

But how do you create FOMO for live streaming and virtual events?

 On this episode, we’ll be joined by MayKing Tsang, where we’ll discuss what is FOMO, along with tips on how you can create FOMO when live streaming for your business.

Welcome, MayKing, to Launch Your Live. 

1. When did you first get into live streaming?
2. What is FOMO and why should business owners care?
3. 5 Steps for FOMO
4. Brand
5. Relationship building
6. Authority - showcase who you are, what you do, share your knowledge
7. Notoriety - get famous. Showcase where you’ve been
8. Direct communication - 
9. What do we mean by FOMO for live streaming?
10. How long does it buld up FOMO?
11. What do we mean by FOMO for virtual events?
12. Are there social media platforms that are better for FOMO?
13. How can a business create FOMO when live streaming?
14. Pre-FOMO
15. Live-FOMO
16. Post-FOMO
17. Where can people connect with May King Tsang? https://twitter.com/maykingtea

Thank you for joining us for episode 59 of the Launch Your Live podcast where we discussed how to create FOMO or fear or missing out for live streaming and virtual events with May King Tsang. 

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep59. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep59

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Instead of buying expensive cameras, such as a mirrorless DSLR, you can use your smartphone as a webcam when livestreaming. 

This way you can use video equipment that you already own, rather than spend more money on equipment.  

On this episode, we’ll be joined by Aidan Fitzpatrick, co-founder of Reincubate Camo, to discuss how to use your smartphone as a webcam. 

1. When did you first get into live streaming?
2. Why should someone use their smartphone over a mirrorless DSLR or external webcam when streaming?
3. What product did you create to better assist live streamers?
4. What is Reincubate Camo? Why did you create Reincubate Camo? What problems does Reincubate Camo solve for livestreaming?
5. Where can someone download Reincubate Camo? https://reincubate.com/camo/
6. Where can people connect with Aidan Fitzpatrick? https://twitter.com/afit

Thank you for joining us for episode 58 of the Launch Your Live podcast where we discussed how to use your smartphone as a webcam using Reincubate Camo with Aidan Fitzpatrick. 

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep58. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep58

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Some people don’t like to wear makeup. When livestreaming, you should consider wearing some, regardless of whether you are a male or female. 

Most people who are on-camera wear some form of makeup.

On this episode, Christian Karasiewicz and Jim Fuhs will be joined by Amanda Mae Gray, to discuss the pros and cons of wearing makeup when streaming.

1. How did you get started with live streaming? 
2. Why is wearing makeup when streaming important?
3. Is makeup wearing different for men versus women, when it comes to live streaming?
4. What are some ways that makeup can enhance the quality of your live stream?
5. What type of makeup should people wear when streaming?
6. Translucent powder
7. Eye cream
8. Foundation
9. Chapstick
10. Moisturizer (tinted)
11. Does the brand of makeup matter? Ex: Maybelline, Bare Minerals, Estee Lauder, Sephora, etc?
12. Should women wear makeup when live streaming?
13. Wear a dark lipstick
14. Apply blush to your cheekbones and above your eyebrows
15. Where can people connect with Amanda Mae Gray? https://YouTube.com/c/amandamaegray

Thank you for joining us for episode 57 of the Launch Your Live podcast where we discussed whether you should wear makeup when live streaming with Amanda Mae Gray.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep57. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep57

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Are you using the right type of microphone when you are live streaming? There are different types of microphones and depending on the sound that you are going for, you will want to be sure you pick the right one. 

On this episode, Christian Karasiewicz and Jim Fuhs dive in on helping you determine which microphone type to use when you go live.

• Internal Microphones
• Built into computers and mobile devices, usually have limited capabilities
• Lapel Microphones (Lavalier mic)
• Great for use with mobile devices, tripod with cameras
• Clip-on to your person.
• Types of lapel microphones: Power Dewise, Rode Wireless Go II, Rode Smartlav+, BOYA by M1
• Cardioid Microphones
• Cardioid microphones isolate unwanted ambient sound, as well as any other unwanted sounds from the back of the microphone. Such microphones are the most common choice for live streaming, as they block the surrounding noise, for instance, from a loud fan or the clatter of your mechanical keyboard.
• Often need a booster or cloudlifter
• Types of cardioid microphones: Shure SM7B, 
• Dynamic Microphones
• Dynamic mics work best to record loud sounds. Unlike condensers, they use a wire coil inside the microphone to amplify signal picked up by the diaphragm. The output is considerably lower than a condenser, which is appropriate when the signal you're capturing is already very strong.
• Types of dynamic microphones: Samson Q2U USB / XLR Microphone, Shure MV7, ATR-2100
• Condenser microphones
• Condenser mics are delicate and are used to pick up and amplify more delicate sounds. Condensers use phantom power, or power from an external source (usually 48V sent from the preamp) to create their characteristically high output.
• Types of condenser microphones: Blue Yeti, Audio Technica AT2020

Thank you for joining us for episode 56 of the Launch Your Live podcast where we discussed which microphone type to use for your livestream.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep56. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep56

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Too many live streamers finish their livestream and then they are off to produce the next one. Is this the right thing to do?  Just like a podcast or even a pre-recorded YouTube video, your livestream should continue to live on. This creates an opportunity for evergreen content and is great way to increase your show awareness and community growth. On this episode, Christian Karasiewicz and Jim Fuhs will discuss a couple areas to help you make this happen.

• Post promotion
• Create a Twitter lists for your guests
• Share the recording with your co-host and guest 
• Create a blog post
• Repurposing
• Share the episode with your guest
• Send out to your email list
• Create tweets linking back to your blog post
• Use clips from the broadcast to drive traffic back to the original video (Ex: right-click a YouTube video and copy link at current time)
• Repurpose the audio into a podcast
• Record an Alexa Flash briefing (2 - 10 minutes)

Thank you for joining us for episode 55 of the Launch Your Live podcast where we discussed what to do when you are done with your livestream.

We’ll dive in to tools and greater ways to repurpose your live streams on a future episode.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep55. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep55

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Getting started with a home studio is easy, but as you progress, what and where should look to improve.  Junaid Ahmed has taken this journey and we will discuss the different ways to improve so that not only can you have good content, but a good studio that helps your workflow and your on camera presence.

On this episode, Christian Karasiewicz and Jim Fuhs are joined by Junaid Ahmed of the Hacks and Hobbies Podcast and also and Amazon Live show of the same name, where he discusses ways to help people improve their workflow and their home studios to get to their best possible shows.

1. How did you get started with live streaming?
2. Why did you create a home studio and what got you started on your journey?
3. What kind of cameras do you use? 
4. What are other options to enhance our setups, especially with lighting?
5. What are your favorites mics, and should we show the mic in our livestreams, a topic of much debate?
6. How can listeners improve the background of their live stream? When should we use a green screen, or not?
7. Where can people connect with Junaid Ahmed? https://homestudiomastery.com

Thank you for joining us for episode 54 of the Launch Your Live podcast where we discussed how to take your home studio to the next level, with Junaid Ahmed.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep54. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep54

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

On this episode, Christian Karasiewicz and Jim Fuhs will discuss how virtual cameras can help you overcome some of the challenges of graphic shortfalls for your show. 

Summary:

What is a virtual camera?

Why use a virtual camera?

Can I use a virtual camera with Zoom?

What are some virtual cameras programs?

1. Prezi (PC and Mac) -  ideal for presentations, lower thirds, etc
2. Ecamm - share your phone screen, display the presentation and see your attendees, record tutorials and more
3. OBS (use with StreamYard, Ecamm, etc)
4. ManyCam
5. Snap Camera - add filters to your video feed
6. Mmhmm - backgrounds, display slides, custom camera overlays

Thank you for joining us for episode 53 of the Launch Your Live podcast where we discussed how virtual cameras can help you improve your livestream.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep53. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep53

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Do you want to reach more people with your livestream?  

A great way to do this (and grow your business) is to live stream a podcast.

This allows you to not only reach people who watch you when you’re streaming, but also tap into Apple Podcasts, Google Podcasts, Spotify, Amazon and more.

On this episode, Christian Karasiewicz and Jim Fuhs are joined by Christoph Trappe, Author of the book, Going live: Livestream your podcast to reach more people.

He is going to share how to setup a live stream as a podcast.

How did you get started with live streaming?

What does it mean to live stream a podcast? 

Who should people consider live streaming a podcast?

How do I live stream a podcast? What steps do I need to take?

Are there any pros to streaming a podcast?

Are there any cons to live stream a podcast?

Where can people connect with Christoph Trappe

Thank you for joining us for episode 52 of the Launch Your Live podcast where we discussed how to live stream a podcast.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep52. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep52

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A