Launch Your Live

Have you hesitated to start live streaming in your business because you don’t know what to do, lack confidence, or you’re afraid you’ll screw something up?

On this episode, Christian Karasiewicz and Jim Fuhs are joined by Melanie Dyann Howe, where she helps people get started with live streaming. You’ll will learn about 5 mistakes people make when live streaming and how you can avoid them

Live Streaming Mistakes (and How to Avoid Them) with Melanie 

How did you get started with live streaming?

What are some common live streaming mistakes people often make?

1. Over Engaging
2. Not looking into the camera
3. Responding to questions or comments without repeating them
4. Having bad audio (wear headphones)
5. Not going live enough
6. Bonus tip: waiting until you have all of your equipment

What are some steps to get started?

How can  businesses overcome these mistakes when live streaming?

Where can people connect with Melanie Dyann Howe?

Thank you for joining us for episode 51 of the Launch Your Live podcast where we discussed 5 live streaming mistakes and how you can avoid them.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep51. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep51

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

On this episode, Christian Karasiewicz and Jim Fuhs are going to discuss Amazon Live and teach you how to set up your live stream to go live on Amazon.

Summary:

What is Amazon Live?

Why should I consider Amazon Live?

• Instant monetization around any product on Amazon’s website (Amazon Basics, someone else’s product, etc)
• A way to monetize your live streams
• 1 - 2% commissions
• Great for people who already review products or interview authors with books on Amazon

How do you get access to Amazon Live?

• Apply to the Amazon influencers program (https://affiliate-program.amazon.com/influencers)
• Download the Amazon Live Creators app (iOS-only)

How do I set up Amazon Live?

• Create a thumbnail
• Pick products to feature (at least 10)
• Include a show title
• Schedule a time (optional) 
• Set up promotional codes (provided by Amazon)

How do I stream to Amazon Live?

• Go live through (phone or rtmp through third-party software such as StreamYard)

Pros of Amazon Live

• You are on the largest product search engine in the world
• People are already shopping on Amazon and are there to buy
• Live video of products you are discussing show up on product pages

Cons of Amazon Live

• Amazon Live not known by the general public
• Streaming on rented land
• Complicated to set up
• Need to go live quite often

Thank you for joining us for episode 50 of the Launch Your Live podcast where we discussed how to stream to Amazon Live.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep50. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep50

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Do you want to live stream outside of Facebook Live, YouTube Live, LinkedIn Live, Twitch and other destinations? Maybe even to your own website?

Sometimes you need to use what is known as custom RTMP.

On this episode, Christian Karasiewicz and Jim Fuhs are going to share what custom RTMP is and how to use a custom destination to help expand your current reach and more.

Summary:

What is custom RTMP?

• Real-time messaging protocol

When would I use custom RTMP?

• Hopin (virtual events platform)
• Zoom

Can I connect to services such as StreamYard, Ecamm Network, Restream, Vimeo Create and more?

What are the pros of custom RTMP?

• Stack features and okat

What are the cons?

• Some features may be limited. For example, displaying comments during a live stream
• Latency can vary from platform to platform
• Be aware of time limitations
• 
  

How do I set up custom RTMP?

• Set up a live in your streaming software
• Get the streamkey and url from

Want to test a customer RTMP destination?

• Try Facebook Live Producer https://facebook.com/live/producer

Thank you for joining us for episode 49 of the Launch Your Live podcast where we discussed custom RTMP for live streaming to other destinations such as your website or other third-party live streaming services.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep49. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep49

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

On this episode, Christian Karasiewicz and Jim Fuhs are going to share 17 tools for using your iPhone as a webcam to improve the quality of your live streams.

Summary:

Did you know that you can use your iPhone or iPad as a webcam on your live streams?

This means you won’t have to necessarily buy another piece of equipment for your live stream.

Instead, you can repurpose your smartphone.

Use Your iPhone As A Webcam

1. FiLMiC Pro ($15)
2. NeuralCam Live
3. Reincubate Camo
4. Around
5. Mmhmm
6. NDI HX Camera App (iOS-only)
7. Shoot
8. StreamYard
9. iVCam Webcam
10. Ecamm Live
11. EpocCam
12. OBS
13. Wix Video
14. Switcher Studio
15. Irium
16. CameraVision
17. Full Screen Camera

Thank you for joining us for episode 48 of the Launch Your Live podcast where we discussed ways to use your iPhone as a webcam.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep48. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep48

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Have you ever wondered what music can I use for live streaming? Just because the music is available, can you use it for live streaming?

On this episode, Christian Karasiewicz and Jim Fuhs are going to answer the question, what music can I use for live streaming,  including free and paid solutions.

Summary:

What music can I use for live streaming? 

• What platform are you streaming to?

Do I need to license music from BMI or ASCAP?

Music for live streams can enhance your live streaming show, but also cause a headache. On this episode, we help you device what music to use for live streaming, both free and paid solutions.

1. YouTube Audio Library
2. Facebook Sound Collection
3. No Copyright Sounds
4. Vexento
5. Lickd
6. Epidemic Sound
7. AudioHero
8. Artlist
9. Premium Beat
10. SoundStripe
11. Incomptech
12. Bensound
13. Pretzel Rocks
14. Pond5
15. AudioJungle
16. Envato Elements
17. Streambots
18. Kevin MacLeod
19. Jamendo
20. Shutterstock
21. Audio Jungle
22. Work with an artist

Thank you for joining us for episode 47 of the Launch Your Live podcast where we discussed what music can I use for live streaming.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep47. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep47

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

Upgrading your livestream setup can be expensive. Sometimes you find you bought the wrong equipment and you may end up being out a lot of money.  Renting gear before you buy could be a viable solution to make sure you are picking what is right for your live streaming setup.

On this episode, Christian Karasiewicz and Jim Fuhs will teach you why you should consider renting live streaming gear before you make that final purchase decision.

Learn why you should rent live streaming gear first, before making an initial investment for your live streaming setup.

Gear Acquisition Syndrome (Got gas?)

Try before you buy

Does the gear meet your expectations

Second and third order effects

5 Places to rent live streaming gear

1. https://www.adoramarentals.com/
2. https://www.adorama.com/g/rent-to-buy
3. https://www.bhphotovideo.com/c/find/leasing.jsp
4. https://www.borrowlenses.com/
5. https://www.sweetwater.com/payments/leasing/

Thank you for joining us for episode 46 of the Launch Your Live podcast where we discussed why renting equipment for live streaming.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep46

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep46

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

On this episode, you will learn why you should consider live streaming to a Facebook Event and how this could be a better strategy than just streaming to a Facebook Page.

Learn why you should live stream to a Facebook Event and not just broadcast to a Facebook Page. 

• Pros of using a Facebook Event
• Invite people to a Facebook Event
• As people engage with the event, their friends can also see they’re going
• Run Facebook Ads to advertise an event
• Events create FOMO
• Cons of a Facebook Page
• Lower reach
• Cannot advertise a Facebook Live on a Page
• 3 ways to boost engagement with Facebook Events 
• Polls
• Questions
• Featured links

Thank you for joining Christian Karasiewicz and Jim Fuhs for episode 45 of the Launch Your Live podcast where we discussed why you should live stream to a Facebook Event, instead of broadcasting your streams to just a Facebook Page.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep45. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video.

Link: https://launchyour.live/ep45

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A

On this episode, Christian Karasiewicz and Jim Fuhs interview Aaron Short, a professional singer and guitarist, who regularly live streams musical performances on his YouTube channel, Aaron Short Music, to discuss how he gets clean music on his livestreams.

Summary:

Learn how to play musical instruments on your live streams.

Questions for Aaron Short

1. How did you get started with live streaming?
2. When did you start live streaming your musical performances?
3. What are some of the challenges with playing music instruments such as the guitar, when streaming on YouTube Live or Facebook Live?
4. What type of equipment is needed to play an instrument or to capture good, quality vocals or instruments?
5. Do people have to worry about copyright if they cover someone else’s music on a live stream?
6. Where can people connect with Aaron Short? @AaronShortMusic
7. 
   

Thank you for joining us for episode 44 of the Launch Your Live podcast where we discussed playing musical instruments on live streams with Aaron Short.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive.

For more information on this episode, head to https://launchyour.live/ep44. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep44

Launch Your Live Official Site (https://launchyour.live)

Facebook (https://facebook.com/launchyourlive)

Instagram (https://instagram.com/launchyourlive)

Twitter (https://twitter.com/launchyourlive)

LinkedIn (https://linkedin.com/company/launch-your-live)

YouTube (https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A)

On this episode, Christian Karasiewicz and Jim Fuhs interview AJ Wilcox, a LinkedIn Ads professional and host of the podcast, The LinkedIn Ads Show (https://apple.co/34abV68), to discuss ways to promote your LinkedIn Live content to drive more viewers.

Summary:

Learn ways to promote your LinkedIn Live show to crush your live stream with guest, AJ Wilcox.

1. How did you get started with LinkedIn Ads?
2. Why is it important to promote your Linked content? Won’t LinkedIn do that for me?
3. What are some ways to enhance your LinkedIn Live content? Can I run LinkedIn Ads?
4. Is there a work-around?
5. Create an event on your Company Page
6. Put the LinkedIn Live in the event
7. Run a LinkedIn Ad and promote the event
8. Click on the I’m interested button - you can now retarget
9. Should people go live on a personal profile or create a LinkedIn company page?
10. Where can people connect with AJ Wilcox? Podcast or LinkedIn (remember to leave a note)
11. 
    

Thank you for joining us for episode 43 of the Launch Your Live podcast where we discussed how to promote your LinkedIn Live content to help attract more viewers.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep43. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep43

Launch Your Live Official Site (https://launchyour.live)

Facebook (https://facebook.com/launchyourlive)

Instagram (https://instagram.com/launchyourlive)

Twitter (https://twitter.com/launchyourlive)

LinkedIn (https://linkedin.com/company/launch-your-live)

YouTube (https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A)

Are you branding your live streams? This can be a great way to amplify your business across YouTube Live, Facebook Live, LinkedIn Live, Periscope and more. 

On this episode, learn ways to tastefully amplify your brand when live streaming, to help you increase your reach with Joie Gharrity.

Summary:

Branding is an important part for any business. It doesn’t just apply to your website though. You can also amplify your brand when live streaming.

On this episode, Christian Karasiewicz and Jim Fuhs talk with Joie Gharrity about ways to amplify your brand when live streaming to help your business garner more exposure.

Questions for Joie Gharrity

• How did you get started live streaming? What is your story?
• Worked with a live streaming influencer (took her under her wing).
• Why is branding important for a business?
• Lead with your heartbeat.
• Can you share 3 ways to amplify your brand when live streaming?
• Share generously. 
• Make sure the conversation has tangible values. Give them step-by-step tangibles.
• Bubble it with really good storytelling.
• Become an International speaker
• Become an Author
• Are there any other ways to brand your live streams (on someone else’s stream) when it’s not your show?
• Same opening
• Heroine’s journey - what are you learning from the journey?
• Act III, incorporate a call-to-action
• Treat each featured guest as a talent
• “Banana split” model
• Where can viewers and listeners connect with you?
• 113branding.com
• @JoieGharrity
• Book:
• The Red Carpet Guide to Visibility Influence (https://amzn.to/3oeZlKX)
• Be Your Own Superstar (coming soon)

Thank you for joining us for episode 42 of the Launch Your Live podcast where we discussed ways to amplify your brand when live streaming with guest, Joie Gharrity.

Remember, if you need help with your live streaming, contact us for a consultation by messaging us on our Facebook page @launchyourlive

For more information on this episode, head to https://launchyour.live/ep42. We will see you all on a future episode.

Click the subscribe or follow button, push play, and let’s get you moving with live video

Link: https://launchyour.live/ep41

Launch Your Live Official Site https://launchyour.live

Facebook https://facebook.com/launchyourlive

Instagram https://instagram.com/launchyourlive

Twitter https://twitter.com/launchyourlive

LinkedIn https://linkedin.com/company/launch-your-live

YouTube https://www.youtube.com/channel/UCjAelMZ-TPHw-vn0fWTxQ9A