Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand. Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors. A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand. Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors. A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/ Hosted on Acast. See acast.com/privacy for more information.

Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand. Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors. A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Launching in a time of turmoil, with Semafor CEO Justin B Smith

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Launching in a time of turmoil, with Semafor CEO Justin B Smith

Launching in a time of turmoil, with Semafor CEO Justin B Smith

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