Launching with Heart

On this episode of Launching with Heart, I am covering the 4 stages your audience goes through in their decision-making process to buy your offer. I also talk about why it’s so important to know your numbers as you post your content, because that will help to determine which stage they’re in and what you can do to reach your optimal potential.

Some of the topics I cover are:

• Knowing your numbers, your audience, and why they buy
• The 4 phases your audience goes through 
• Understanding your visibility rate, interaction rate, and conversion rate
• Depersonalizing your metrics
  

You’re going to be able to look at your content in a whole new way. Not only will you be able to understand your audience more and know why they are or aren’t buying your offer; you will also be able to determine your content metrics so that you can refine your strategy and convert your customers.

Be sure to tune in to all of episode #9 for the details. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizzie.seaburg so we can connect! 

Want to uncover your unique launch style so you can design your signature sales system? Join Limitless Launch Bootcamp: https://lizzieseaburg.thrivecart.com/launch-bootcamp/ 

Connect on IG: https://instagram.com/lizzie.seaburg

Visit the website: http://www.lizzieseaburg.com 

Ready to take your launch to the next level? Let’s work together!

In this episode of Launching with Heart, I explain the steps you need to take in order to give your audience the opportunity to make empowered decisions regarding your offer. As entrepreneurs,  we sometimes don’t realize we convey this convincing energy that is almost too pushy. When we have to convince our audience, and almost ourselves that our offer is worth it; we come off desperate.

Some of the topics I cover are:

• Enabling your audience to embrace empowered decisions
• Embodying a game-changing mindset
• Helping your audience visualize the end result
• Resolving any objections about your offer
  

When you know your offer is going to help your audience and offer groundbreaking transformations, you are able to produce content that equips them with the knowledge to understand the impact and worth of what you’re offering. Instead of focusing all your energy on what you’ll get out of your launch, try to direct your energy into your launch. And as a result, your audience can make those empowered decisions to BUY.

Be sure to tune in to all of episode #8 for the details. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizzie.seaburg so we can connect! 

Ready to take your content to the next level? Join Conquer Your Content, the membership for coaches who are ready to create content without spending hours questioning what to post: http://lizzieseaburg.com/cyc

And sign up for my FREE Launch Training today to create your own rinse + repeat launch system that never fails you: https://lizzieseaburg.com/launch-training

Connect on IG: https://instagram.com/lizzie.seaburg

Visit the website: http://www.lizzieseaburg.com 

In this episode of Launching with Heart, I go through the 5 essential steps to optimize your product launch process. A great idea only turns lucrative when you plan your launch from start to finish. By following the 5 steps of the launch process, you can turn your vision into reality and your ideas into profits.

Some of the topics I cover are:

• Outlining Your Sales Process
• Validating Your Offer
• Setting Up Systems
• Creation Phase
• Sales Phase
  

Each step is so important because they all build upon each other. When you’re able to apply these steps to your own launch process, you can create and sell something with effective, consistent, and repeatable results. 

Be sure to tune in to all of episode #7 for the details. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizzie.seaburg so we can connect! 

And sign up for my FREE Launch Training today to create your own rinse + repeat launch system that never fails you: https://lizzieseaburg.com/launch-training 

Connect on IG: https://instagram.com/lizzie.seaburg
Visit the website: http://www.lizzieseaburg.com  

Ready to take your content to the next level? Join Conquer Your Content, the membership for coaches who are ready to create content without spending hours questioning what to post: http://lizzieseaburg.com/cyc 

On this episode of Launching with Heart, I go through the steps you need to take in order to launch to success with exceptional content. It’s essential to not only connect with your audience; but to deliver content that aligns with your messaging, expertise, and product offering. 

Some of the topics I cover are:

• Finding your content sweet spot
• Being intentional with your content planning
• Determining your content pillars
• Testing your content planning strategy
• Data that turns your content planning into results
  

This episode allows you to gain insight into your three circle venn diagram and enables you to pinpoint your content sweet spot. With that information, you’ll be able to structure your content strategy with confidence knowing that you’re creating content that sells.

Be sure to tune in to all of episode #6 for the details. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizzie.seaburg so we can connect! 

WANT TO CONNECT OUTSIDE OF THE PODCAST?

Connect on IG: https://instagram.com/lizzie.seaburg
Visit the website: http://www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de

Join Conquer Your Content - The membership for coaches who are ready to create content without spending hours questioning what to post: http://lizzieseaburg.com/cyc

Grab the Black Friday Bundle before it’s gone! - Your master marketing bundle to create, launch and promote your offers: https://lizzieseaburg.thrivecart.com/black-friday-bundle/

On this episode of Launching with Heart, I’m getting into the nitty-gritty of signature launch archetypes. These different archetypes refer to the unique way you should focus your energy in order to build systems that maximize your strengths, improve your focus, and hone your interests during your launch period.

Some of the topics I cover are:

• What is a Launch Archetype?
• The Three Main Launch Archetypes
• Understanding Your Signature Launch Archetype
• We Don’t All Work the Same Way
  

This episode is the perfect way for you to gain insight into how you can work smarter NOT harder during your launch. Each individual person works, interacts, and thrives differently during their business launches. So, which archetype are you?

Be sure to tune in to all of episode #5 for the details. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizzie.seaburg so we can connect! 

And sign up for my FREE Launch Training today to create your own rinse + repeat launch system that never fails you: https://lizzieseaburg.com/launch-training

Connect on IG: https://instagram.com/lizzie.seaburg
Visit the website: http://www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de 

Let’s get into what a launch actually is and I know that a lot of online entrepreneurs actually have it wrong. Have you heard that launches have to be a huge, giant production? Months of preparation, going live 500 times, and an affiliate program with 100s of biz besties? Nope! It doesn’t have to be so complicated!

We’re going to cover some of the most common questions I get surrounding launches like:

• When should I launch? How frequently should I launch?
• How long should I launch for?
• What kind of launch is going to work well for me?

And we’re going to talk about the three main mistakes I see people make during launch:

• Launching to a cold and unaware audience
• Not validating your offer before you launch
• Implementing unsustainable launch strategies that don’t work for your business

Instead of treating launches like a giant chore, I want you to focus on them as part of your day-to-day business planning. This will set you up for launches that don’t drain you, are profitable, and insert the hype you need into your business. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizze.seaburg so we can connect! 

If you want to take the next step and claim your $500 off for Conquer Your Content visit=

www.lizzieseaburg.com/cyc Code- PODCAST

Connect on IG: @lizzie.seaburg
Visit the website: www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de

Each phase of your launch is super important, and today we’re going into what four phases are vital for the success of your launch. There is a big difference between a launch being hard and working hard on your launch. If you’re putting effort into the outcome of your launch that’s awesome! But your launch should not be hard, it should be rewarding!

The pre-launch runway is your first phase. This is your planning and prepping phase. You know your launch is coming but maybe your audience is still seeing content that’s not all about your new offer. 

Next is the launch event promotion phase. This is the part of the launch where you are warming up your audience by revealing your launch event. Maybe it’s a challenge, a live series, whatever makes sense for your business and your offer!

Then you have the actual launch promotion. This is the phase that most people think about as a launch. Your cart is open you’re actively promoting your offer until the cart closes. This is when you’re telling your audience exactly what you are selling and how it can directly benefit them. 

After your cart closes you have the post-launch wrap-up phase. This is where you reflect, calculate the numbers and see how successful your launch was. You need this step because it’s incredibly important to figure out what worked and what didn’t for your launch. Do a lot of reflecting to make your next launch even better. 

I hope this helped clear up any confusion on what are the important phases of a launch are, and definitely stay tuned for me to get into more detail about how to make each phase successful!

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizze.seaburg so we can connect! 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizze.seaburg so we can connect! 

If you want to take the next step and claim your $500 off for Conquer Your Content visit=

www.lizzieseaburg.com/cyc Code- PODCAST

Connect on IG: @lizzie.seaburg
Visit the website: www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de

Your Launch Didn’t Flop, Let’s Learn from It!

Have you ever come to the end of a launch and thought “I’m never doing that again!” Either it didn’t make the amount of money you wanted, didn’t book as much as you thought, or just felt just plain miserable? Then it’s time to reflect and see what you can learn! 

There are a million reasons a launch can have a different outcome than you expected. I’ve seen people algorithm blame, talk about an over-saturated market and find all the external factors possible. But that really does you a disservice not to examine your launch in hindsight and see what you could do differently next time. 

I love working with clients that had less than desirable launches in the past. It gives us great information to start and see where the launch could be improved. It’s much easier to move forward and see all the opportunities you may have missed at the moment to have made it more successful.

The way to reframe your thinking around a failed launch is to really look at the parts that went well. There might have been several great things in your launch and these deserve your attention too. So many people judge the success of a launch just by looking at how it converted. But that’s not the only data that matters. You may have created a bigger audience, warmed up formerly cold potential clients, or gotten positive gains in other ways. 

We really want to start thinking about our marketing as not something that is instantaneously going to get results, but something we're testing to see how our audience responds to and what results it can get us. And again, we're going to keep refining, we're going to tweak it and we're going to grow with it.

If you would love to chat with more about refining your launch or go over the results of a past launch. Message me “VIP” on Instagram and I’ll know why you’re popping up in my DMs. 

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizze.seaburg so we can connect!

If you want to take the next step and claim your $500 off for Conquer Your Content visit=

www.lizzieseaburg.com/cyc Code- PODCAST

Connect on IG: @lizzie.seaburg
Visit the website: www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de

In this episode, I’ll be giving you an insight into how I found my way to becoming a launch content coach and what the heck that even is! 

Getting my start in the corporate world made me realize I have a keen ability to read people. I use this to work with clients and determine what launch strategies would work best for them. We’re all unique and there isn’t a one size fits all strategy to creating the perfect launch. 

Some things you can look forward to in future episodes:

• The basics of Launching and what every launch needs to include
• Learning about my different launch archetypes and see where you fit in 
• Facing failed launches and how to recover

Launches can be scary… but we can definitely conquer those fears together. I’ve had my own fears about launching this podcast. But that doesn’t stop me from moving forward and it shouldn’t stop you either!

If you’ve enjoyed this episode of the podcast I would love for you to take a screenshot and head over to Instagram and share in your stories. Make sure to tag me @lizze.seaburg so we can connect! 

If you want to take the next step and claim your $500 off for Conquer Your Content visit=

www.lizzieseaburg.com/cyc Code- PODCAST

Connect on IG: @lizzie.seaburg
Visit the website: www.lizzieseaburg.com

Ready to take your launch to the next level? Let’s work together!
https://hello.dubsado.com/public/form/view/60d24e16bc864b6c5e7811de