Law & Business Video

Law & Business Video

By Anthony M. Verna III, Esq.BusinessEntrepreneurship
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Law & Business Video episodes

  • Video Blog 18: Trademark Trial and Appeal Board Motion for Sanctions

    Hi Anthony Verna here.

    Let’s talk a little bit about a decision that came from the Trademark

    Trial and Appeal Board (TTAB) on October 31st.

    First, it reminded me of a case a few years ago that I had in

    which I made my appearance in the case and opposing counsel, about two weeks,
    later filed a motion for sanctions. Why did opposing counsel want to sanction
    me when I was only involved in the case for two weeks? Well, my client was
    really not forthcoming in giving his dates for his trial testimony. Now, my
    client being the plaintiff really did need to state his case at some at some
    point.

    Opposing counsel did call him for his testimony and since he

    was foreign he really was reluctant.

    However, since I had only been in the case for two weeks,

    the Trademark Trial and Appeal Board (TTAB) said that no appropriate type of
    sanction in this trademark dispute was really going to be appropriate.

    So no sanctions were needed. Also, at some point, we did

    give a date for my client’s testimony and we worked it out.

    Now, this case on October 31st came from the makers of

    Tito’s Vodka that’s called Fifth Generation and they were filing to cancel
    trademarks from a company called Titomirov Vodka LLC. Now, Titomirov Vodka LLC and
    Tito’s Vodka have had disputes since 2016. 
    One of the issues was that a Titomirov had said that the only board
    member that could be in the United States really isn’t in the United States and
    therefore could not provide any particular testimony as to the cases.

    After a filing the Trademark Trial and Appeal Board (TTAB) found

    that this particular company might have been lying about that. And that’s been
    a part of the reason for the sanctions. What were the sanctions? All of Titomirov
    Vodka LLC’s trademarks were canceled by the Trademark Trial and Appeal Board
    and therefore no trademarks are registered here in the United States by this
    particular company anymore.

    It was fraudulent filings.

    It was repeated violation of court orders.

    It was repeated inability to put witnesses up for testimony.

    That is is a big reminder when there are disputes in the Trademark

    Trial and Appeal Board (TTAB). It is a federal court of law. It might be an
    administrative court, but it is a federal court of law and discovery requests
    are court orders, as subpoenas or court orders, any kind of testimony, is done
    under penalty of perjury.

    It’s a federal court of law and that’s the key with this

    particular case. And that court does have the power to put harsh sanctions for
    business, practicality and canceling all while that is a very hard sanction
    does come into play. So remember, if your trademark is in dispute and you’re in
    the Trademark Trial and Appeal Board (TTAB), you’ll want to take that case as
    seriously as if it were a trademark infringement case in any federal district
    court. I’m Anthony Verna, managing partner of Verna Law where we focus on IP
    and advertising law. See you next time. Thank you.

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  • Video Blog 17: Depositions for Trademark Oppositions and Infringement Lawsuits

    Well you haven’t heard from me in a few weeks. And that’s

    because I’ve been in the middle of depositions for several cases and the travel
    schedule can be a little hectic.

    But what are we looking for in a trademark infringement or trademark

    opposition deposition?

    We’re looking to take the documentation that’s been discovered

    as evidence in the case. And then we’re going to look to distill all of this
    evidence into some factors.

    For those of us in the biz, in the industry of trademark law, we call these the DuPont factors, but these are the factors that we’re going to ask about during a deposition.

    One, we want to know about the similarity or dissimilarity

    of the party’s marks. So the witness that is being deposed should be able to
    testify about the similarity or the similarity of the trademarks, even though we
    look at those with our own eyes and we see them and we can read those
    ourselves.

    Of course any judge can do that, him or herself as well.

    We also want that witness to testify about the similarity or

    dissimilarity of the nature of the goods described in the trademark application
    or registration.

    In that connection with which the mark is used, we want that

    witness to testify about the similarity or dissimilarity of any established or
    likely to continue trade channels. In other words, where do these goods or
    services travel in trade?

    What are the supply chains look like?

    Those are very important factors that any witness should be

    able to testify about the conditions under which and to whom those sales are
    made. Is this an impulse purchase? Is this a careful purchase?

    What are the price points that are involved in the

    particular goods and services involved? The witness should be able to testify
    about all of those factors as well.

    The fame of the prior mark. And when I say prior mark, there

    will be one trademark that begins this entire dispute and that is the oldest mark.
    The witness should be able to testify about that to his or her best knowledge.

    The number and nature of similar marks in use on similar

    goods.

    The witness should be able to testify about what other marks

    are out there and how this particular trademark was formulated, as well as the
    nature and extent of any actual confusion between the parties.

    Whether that the witness, the plaintiff or defendant, that

    witness should be able to testify that the parties should have some confusion
    or maybe the parties don’t actually have any confusion whatsoever in commerce.
    These are the keys that will make a good witness. These are the keys that we’ll
    have a good prepared witness, have good testimony and match up with the
    documentation in the trademark dispute.

    I’m Anthony Verna, managing partner Verna law, where we

    focus on IP and advertising law issues. My e-mail is [email protected] and
    we look forward to talking with you later. Thank you.

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  • Video Blog 16: Good Judges Look for Settlements in Intellectual Property Litigation

    Here at Verna Law, we have cases in several districts, in

    the federal courts.

    • Southern District of New York
    • Northern District of New York
    • District of New Jersey; and
    • the Central District of California.
    • One of the defining aspects of different districts in

      federal court is how, especially in intellectual property, the judges tried to
      settle cases.

      For example, in the Northern district of New York, the

      magistrate actually has said to us in this particular case, “We have other
      magistrate judges who have lots of intellectual property experience,” and – let
      me tell you that, to my ears – that’s music. Because a lot of judges don’t have
      intellectual property experience.

      In the Northern District of New York, this particular

      magistrate judge said, “Why don’t we refer this particular case to one of the
      judges who actually has intellectual property experience in order to help the
      parties settle the case?”

      Fantastic. Because a lot of times, especially here in the

      Southern District of New York, while there are rules to allow judges to force
      the parties to settle, quite often the judges say, “If the parties aren’t
      looking to talk right now and aren’t looking to settle the case, even though
      there might be something small, for example, a spelling difference in a
      trademark, or maybe one party doesn’t actually have evidence of consumer
      confusion, well, these are cases that should be able to settle.”

      But here’s a situation where a judge took control of the case, was able to say,

      “Here’s somebody who’s an expert in this particular area. And if the parties
      agree to go to that particular judge, we can go to that particular judge for a
      settlement conference.”

      I look forward to settling that particular case with the

      expertise of a judge who has the same experiences that I do in intellectual
      property, especially trademark and copyright infringement cases.

      Again, Anthony Verna, Verna Law, we focus on intellectual

      property: patents, trademarks, copyrights, and advertising law. Thank you.

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    • Video Blog 15: An introduction to the Telephone Consumer Protection Act

      Verna Law, P.C. focuses on advertising law. Call us at 914-908-6757 or send an e-mail to [email protected] for any questions you may have.

      2024 Update:

      Understanding the Telephone Consumer Protection Act: What Business Owners Need to Know

      Introduction to the TCPA

      The Telephone Consumer Protection Act (TCPA) is a critical piece of federal legislation enacted in 1991 to regulate telemarketing practices and protect consumer privacy. Initially designed to curb the growing number of unsolicited phone calls, the TCPA has evolved significantly, becoming one of the most impactful laws governing communication in the United States. For business owners, especially those engaged in telemarketing, customer outreach, or any form of direct communication, understanding the TCPA is essential. Non-compliance can lead to substantial penalties, including statutory damages, class action lawsuits, and damage to a company’s reputation.

      Key Provisions of the TCPA

      Regulations on Telemarketing Calls

      The TCPA imposes strict regulations on telemarketing calls, including specific time restrictions. Businesses can only place telemarketing calls between 8 a.m. and 9 p.m. local time for the recipient. Additionally, telemarketers must provide their name, the name of the entity on whose behalf the call is being made, and a contact telephone number or address. These requirements ensure transparency and give consumers the ability to opt out of future calls.

      Use of Automatic Dialing Systems

      One of the most significant aspects of the TCPA is its regulation of automatic telephone dialing systems (ATDS), commonly known as robocalls. The Act prohibits businesses from using an ATDS to call or send text messages to a consumer’s wireless number without prior express consent. The definition of an ATDS has been the subject of extensive legal debate, with recent Supreme Court rulings narrowing its scope. However, businesses must still exercise caution and ensure they have clear, documented consent before using automated systems to contact consumers.

      Consent Requirements

      Consent is a cornerstone of TCPA compliance. For telemarketing calls, businesses must obtain prior express written consent from the consumer. This consent must be unambiguous and clearly authorize the business to make calls or send text messages using an ATDS. For non-telemarketing calls, such as those for informational purposes, prior express consent is required, though it need not be in writing. It is crucial for businesses to maintain accurate records of all consents to defend against potential claims of TCPA violations.

      National Do-Not-Call Registry

      The TCPA also established the National Do-Not-Call Registry, managed by the Federal Trade Commission (FTC). Consumers can add their telephone numbers to this registry to prevent unsolicited telemarketing calls. Businesses must regularly consult the registry and avoid contacting any numbers listed, unless they have an established business relationship with the consumer or have obtained prior express consent. Violating the do-not-call rules can result in significant penalties, including fines of up to $43,792 per violation.

      Fax Machines and Unsolicited Faxes

      While much of the TCPA’s focus is on voice calls and text messages, it also applies to unsolicited faxes. The Act prohibits businesses from sending unsolicited advertisements to fax machines without the recipient’s prior express invitation or permission. This provision aims to protect consumers and businesses from the cost and inconvenience of unwanted faxes. Additionally, the FCC’s rules require that all faxes, even those sent with consent, include a clear opt-out notice, allowing recipients to stop future transmissions.

      Recent Developments and Court Rulings

      Supreme Court Rulings

      The TCPA has been the subject of numerous legal challenges, leading to significant rulings from the Supreme Court. One of the most notable recent cases is Facebook, Inc. v. Duguid (2021), where the Court narrowed the definition of an ATDS. The ruling clarified that an ATDS must have the capacity to generate random or sequential numbers and dial them without human intervention. This decision was a win for businesses, as it limited the scope of what qualifies as an ATDS, potentially reducing the number of TCPA lawsuits related to automated calls and text messages.

      FCC Declaratory Rulings

      The Federal Communications Commission (FCC) continues to play a vital role in interpreting and enforcing the TCPA. Recent declaratory rulings have provided further clarity on issues such as what constitutes prior express consent and the responsibilities of lead generators in obtaining consent. In 2020, the FCC issued a ruling emphasizing that businesses must ensure any third parties they work with, such as lead generators, comply with the TCPA’s consent requirements. This ruling has significant implications for businesses relying on third-party marketing services.

      Notable TCPA Class Actions

      TCPA class action lawsuits remain a significant risk for businesses. Recent years have seen several high-profile settlements, including a $75.5 million settlement by Wells Fargo in 2021 for alleged TCPA violations related to debt collection calls made to consumers without their consent. These cases highlight the substantial financial risks associated with non-compliance and the importance of robust TCPA compliance programs.

      Compliance and Risks for Businesses

      TCPA Compliance Best Practices

      To mitigate the risks of TCPA violations, businesses must implement comprehensive compliance programs. Best practices include maintaining up-to-date records of consumer consent, regularly consulting the National Do-Not-Call Registry, and ensuring that any automated systems used for calling or messaging meet the current legal definitions and requirements. Businesses should also provide clear opt-out mechanisms in all communications and promptly honor any opt-out requests.

      Potential Penalties and Statutory Damages

      The penalties for TCPA violations can be severe. Statutory damages range from $500 to $1,500 per violation, depending on whether the violation was willful. Given the volume of calls or messages a business may send, these penalties can quickly add up, especially in the context of class action lawsuits. In addition to statutory damages, businesses may also face reputational harm and loss of consumer trust.

      Role of the Federal Communications Commission (FCC) and Federal Trade Commission (FTC)

      The FCC and FTC are the primary federal agencies responsible for enforcing the TCPA. The FCC issues rules and regulations under the Act, while the FTC manages the National Do-Not-Call Registry and takes enforcement actions against violators. Businesses must stay informed of any updates to TCPA regulations and rulings from these agencies to ensure ongoing compliance.

      Case Studies

      Case Study 1: Small Business Violation

      A small business in the hospitality industry faced a TCPA lawsuit after using an automatic dialing system to send promotional text messages to potential customers without obtaining prior express consent. The court found the business in violation of the TCPA and awarded statutory damages to the plaintiffs. This case underscores the importance of obtaining and documenting consumer consent, even for small-scale marketing efforts.

      Case Study 2: Large Corporation Settlement

      In a notable case, a large telecommunications company settled a TCPA class action lawsuit for $100 million. The lawsuit alleged that the company made unsolicited telemarketing calls to consumers on the National Do-Not-Call Registry. The settlement included not only monetary compensation but also a commitment from the company to enhance its TCPA compliance program. This case illustrates the significant financial and reputational risks for large corporations that fail to adhere to TCPA regulations.

      Case Study 3: Recent Court Decision

      In a recent federal court decision, a financial institution was found liable for TCPA violations after using an ATDS to contact consumers regarding overdue accounts. The court ruled that the institution failed to obtain prior express consent from the consumers, resulting in a substantial monetary judgment. This case highlights the ongoing legal risks associated with debt collection practices under the TCPA.

      Impact on Different Sectors

      Telemarketing and Call Centers

      Telemarketing companies and call centers face unique challenges under the TCPA, particularly regarding the use of automated dialing systems and the need to comply with do-not-call regulations. These businesses must invest in technology and training to ensure compliance, as the risk of class action lawsuits is particularly high in this sector.

      Financial Institutions

      Financial institutions, such as banks and credit card companies, are frequently involved in TCPA litigation due to their use of automated systems for debt collection. These businesses must ensure they have obtained proper consent and must be vigilant in maintaining accurate records to defend against potential lawsuits.

      Small Businesses

      For small businesses, the cost of TCPA compliance can be significant, but the risks of non-compliance are even greater. Small businesses must carefully evaluate their communication practices and consider consulting with legal experts to develop robust compliance strategies that minimize the risk of TCPA violations.

      Future of TCPA and Ongoing Debates

      Technological Advances and the TCPA

      As communication technologies evolve, so too does the TCPA. Advances in artificial intelligence and automated messaging systems present new challenges for businesses seeking to comply with the Act. The ongoing debate over what constitutes an ATDS is likely to continue as new technologies emerge. Businesses must stay informed about these developments to avoid inadvertently violating the TCPA.

      Ongoing Legal and Regulatory Debates

      There is ongoing debate among legal experts, businesses, and consumer advocates about whether the TCPA needs to be reformed or modernized to keep pace with technological changes. Some argue for more stringent regulations to protect consumer privacy, while others advocate for more clarity and flexibility to accommodate new communication methods. These debates will likely shape the future of TCPA enforcement and compliance.

      Conclusion

      The TCPA is a complex and evolving area of federal law that poses significant risks for businesses. From telemarketing calls to the use of automatic dialing systems, businesses must navigate a myriad of regulations to avoid costly penalties and legal disputes. By staying informed about recent developments, implementing robust compliance practices, and understanding the risks associated with TCPA violations, business owners can protect their companies while maintaining effective communication with consumers.

      If you’re unsure about your current TCPA compliance or need assistance in navigating this complex legal landscape, it’s essential to consult with legal professionals who specialize in this area. Ensuring compliance now can prevent costly litigation and protect your business’s reputation in the long run.

      Video Transcript:

      The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227. The TCPA restricts telephone solicitations (i.e., telemarketing) and the use of automated telephone equipment. The TCPA limits the use of automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines. It also specifies several technical requirements for fax machines, autodialers, and voice messaging systems—principally with provisions requiring identification and contact information of the entity using the device to be contained in the message.

      Consumer consent is an essential defense under the TCPA and should be a primary focus of any business that communicates with consumers and customers directly via telephony.

      You should consult with your legal counsel to ensure that your opt-out process is compliant with applicable law and consistent with industry standards.

      Verna Law, P.C. focuses on advertising law. Call us at 914-908-6757 or send an e-mail to [email protected] for any questions you may have.

      Here is a lightly-edited transcript of the video blog:

      In the video blogs, we’ve covered all sorts of intellectual

      property topics.

      One topic we haven’t really covered: Advertising law.

      It’s a lot of alphabet soup: States, federal regulations.

      Let’s talk a little bit about the Telephone Consumer Protection

      Act. The TCPA – see, alphabet soup  – of
      1991 has been amended many times since Congress passed it. It’s all about
      telemarketing.

      The TCPA does not qualify if somebody by hand dials your

      phone. For all of you out there that are doing telemarketing, the TCPA applies
      if a computer is dialing, which of course 99.9% of telemarketing is done by
      computers today.

      The TCPA also sets hours and it’s the time zone of, of

      course, the person receiving the phone call, 8:00 AM to 6:00 PM are absolutely
      legal marketing time, not before and not after that. Also, if you’re calling
      the cell phone, guess what, you can’t call a cell phone for marketing.

      I know we all get, telemarketing calls on our cell phones. That’s also not

      allowed under the TCPA.

      I recently had a client who was doing telemarketing called

      some people on the West coast outside of the hours and now is being sued for
      violations of the Telephone Consumer Protection Act. It’s, a frustrating and
      long process to deal with litigation when only a couple phone calls are outside
      of those legal ranges.

      But from a compliance standpoint, it’s really not a

      difficult compliance to follow.

      Make sure that your telemarketing company is dialing within

      the hours. Make sure that none of those calls are cell phones and make sure
      that, that, that your telemarketing company is following all of these procedures
      and make sure that if there’s a problem, they’re the ones with the problem
      under the contract with your telemarketing company.

      The TCPA has violations for $500 per phone call that is outside of any of these ranges.

      Again, the Do Not Call List is a part of that as well. So

      set that up properly.

      Don’t be a defendant in a TCPA violation lawsuit. Don’t wind up in regulatory issues. Follow these completely.

      Verna Law, P.C. focuses on advertising law. Call us at 914-908-6757 or send an e-mail to [email protected] for any questions you may have.

      Cases:
      Case Summary: Cacho v. McCarthy & Kelly LLP
      • Court: United States District Court, Southern District of New York
      • Date: July 3, 2024
      • Citation: 2024 WL 3293628 (Slip Copy)
      • Overview:

        This case involved allegations under the Telephone Consumer Protection Act (TCPA) by the plaintiff, Cacho, against the defendant, McCarthy & Kelly LLP. The plaintiff claimed that the defendant unlawfully contacted him using automated telephone equipment, violating the TCPA.

        Factual Background:

        Cacho alleged that McCarthy & Kelly LLP, a debt collector, made several unsolicited calls to his cellular phone using an automatic telephone dialing system (ATDS) without his prior express consent. These calls were related to debt collection services, and Cacho claimed they were harassing in nature. He argued that the calls caused him harm, including invasion of privacy and emotional distress.

        Legal Issues:

        The primary legal issue was whether McCarthy & Kelly LLP’s actions constituted a violation of the TCPA. The TCPA prohibits the use of ATDS or prerecorded voice messages to make unsolicited calls to cellular phones without the recipient’s prior express consent.

        Court’s Analysis:

        The court analyzed whether the system used by McCarthy & Kelly LLP qualified as an ATDS under the TCPA. The court also considered whether the plaintiff had provided prior express consent to receive such calls. Additionally, the court examined the nature of the alleged harm and whether Cacho had standing to sue under the TCPA.

        • Use of ATDS: The court reviewed the technical aspects of the system used by the defendant to determine if it fell under the TCPA’s definition of an ATDS. The court found that the system had the capacity to store or produce telephone numbers to be called, using a random or sequential number generator, and to dial such numbers automatically.
        • Consent: McCarthy & Kelly LLP argued that Cacho had given his prior express consent to be contacted. However, the court found insufficient evidence that Cacho had consented to the specific type of calls at issue.
        • Standing: The court confirmed that the plaintiff had standing to sue, as the TCPA provides a private right of action for individuals who receive calls that violate the statute. The court acknowledged that the harm alleged by Cacho—such as invasion of privacy—was sufficient to confer standing.
        • Conclusion:

          The court denied McCarthy & Kelly LLP’s motion to dismiss the case, allowing Cacho’s claims under the TCPA to proceed. The court held that there was a plausible claim that the defendant used an ATDS without obtaining the necessary consent from Cacho, potentially violating the TCPA.

          Significance:

          This case highlights the ongoing legal challenges surrounding the interpretation of the TCPA, particularly concerning what constitutes an ATDS and the requirements for obtaining prior express consent. It underscores the importance for businesses, especially in the debt collection industry, to ensure compliance with the TCPA to avoid litigation.

          Case Summary: Rotberg v. Jos. A. Bank Clothiers, Inc.
          • Court: United States District Court, Southern District of New York
          • Date: November 5, 2018
          • Citation: 345 F. Supp. 3d 466
          • Overview:

            In this case, the plaintiff, Edward Rotberg, brought a class action lawsuit against Jos. A. Bank Clothiers, Inc., alleging violations of the Telephone Consumer Protection Act (TCPA). The plaintiff claimed that the defendant sent unsolicited text messages to his cellular phone without his consent, in violation of the TCPA.

            Factual Background:

            Rotberg received multiple text messages from Jos. A. Bank Clothiers, Inc. These messages were promotional in nature, advertising sales and discounts. Rotberg alleged that he had not provided his consent to receive such messages. He argued that the messages were sent using an automatic telephone dialing system (ATDS), as defined by the TCPA, which prohibits such unsolicited communications.

            Legal Issues:

            The central legal issue was whether the text messages sent by Jos. A. Bank Clothiers, Inc. violated the TCPA. Specifically, the court needed to determine:

            • Whether the defendant used an ATDS to send the text messages.
            • Whether Rotberg had provided prior express consent to receive these messages.
            • The applicability of the TCPA to the promotional text messages.
            • Court’s Analysis:

              The court examined the following key issues:

              • Definition of ATDS: The court analyzed whether the system used by Jos. A. Bank Clothiers, Inc. qualified as an ATDS under the TCPA. The court looked into whether the system had the capacity to store or produce telephone numbers using a random or sequential number generator and to dial such numbers automatically. The court found that the system used by the defendant could be considered an ATDS, as it had the capacity to send mass text messages automatically without human intervention.
              • Prior Express Consent: The court assessed whether Rotberg had provided prior express consent to receive the promotional text messages. The defendant argued that Rotberg had consented by providing his phone number during a previous transaction. However, the court found that there was no clear evidence that Rotberg had consented to receive marketing messages, as required under the TCPA. Simply providing a phone number during a transaction was not sufficient to imply consent for promotional communications.
              • TCPA Violations: The court considered whether the unsolicited text messages constituted a violation of the TCPA. The TCPA explicitly prohibits sending unsolicited text messages to a consumer’s mobile phone using an ATDS without prior express consent. The court concluded that Jos. A. Bank Clothiers, Inc.’s actions likely violated the TCPA because the promotional messages were sent without the necessary consent.
              • Conclusion:

                The court denied Jos. A. Bank Clothiers, Inc.’s motion to dismiss the case, allowing Rotberg’s TCPA claims to proceed. The court found that there was sufficient evidence to support the claim that the defendant used an ATDS to send unsolicited text messages without obtaining proper consent, which could constitute a violation of the TCPA.

                Significance:

                This case underscores the importance of obtaining clear and explicit consent before sending promotional messages via automated systems. It highlights the strict liability nature of the TCPA, which requires businesses to ensure they have appropriate consent to avoid potential litigation. The ruling serves as a reminder for companies to review and comply with TCPA regulations when conducting marketing campaigns using text messaging or similar automated communication tools.

                Case Summary: Jackson v. Caribbean Cruise Line, Inc.
                • Court: United States District Court, Eastern District of New York
                • Date: February 17, 2015
                • Citation: 88 F. Supp. 3d 129
                • Overview:

                  In this case, the plaintiff, Latoya Jackson, filed a lawsuit against Caribbean Cruise Line, Inc., alleging violations of the Telephone Consumer Protection Act (TCPA). The plaintiff claimed that the defendant had made unsolicited, automated telemarketing calls to her cellular phone without her prior express consent.

                  Factual Background:

                  Jackson alleged that she received numerous prerecorded telemarketing calls from Caribbean Cruise Line, Inc. These calls promoted free cruise offers as part of a marketing campaign. Jackson asserted that she never consented to receive these calls and that the calls were made using an automatic telephone dialing system (ATDS) and prerecorded voice messages, both of which are regulated under the TCPA.

                  Legal Issues:

                  The primary legal issue in this case was whether Caribbean Cruise Line, Inc. violated the TCPA by making unsolicited telemarketing calls using an ATDS and prerecorded voice messages without obtaining Jackson’s prior express consent. The case also involved questions regarding the nature of consent under the TCPA and the application of statutory damages.

                  Court’s Analysis:

                  The court evaluated several critical aspects of the case:

                  • Use of ATDS and Prerecorded Messages: The court examined whether the telemarketing calls made by Caribbean Cruise Line, Inc. utilized an ATDS and prerecorded voice messages. It was determined that the defendant used such technology to make the calls, which falls under the TCPA’s purview.
                  • Prior Express Consent: The court scrutinized whether Jackson had provided prior express consent to receive these calls. Caribbean Cruise Line, Inc. argued that Jackson had consented to receive the calls by participating in an online survey, where she allegedly provided her contact information. However, the court found that merely providing a phone number in the context of a survey does not necessarily equate to consent for telemarketing calls. The court emphasized that under the TCPA, express consent must be clearly and unmistakably given for the specific purpose of receiving such calls.
                  • Standing and Harm: The court also addressed the issue of standing, determining that Jackson had suffered a concrete injury sufficient to confer standing under the TCPA. The receipt of unsolicited telemarketing calls constituted an invasion of privacy and a nuisance, which are harms recognized by the TCPA.
                  • Conclusion:

                    The court denied Caribbean Cruise Line, Inc.’s motion to dismiss the case, allowing Jackson’s TCPA claims to move forward. The court found that there were sufficient allegations that the defendant used an ATDS and prerecorded voice messages without obtaining the necessary prior express consent, potentially violating the TCPA.

                    Significance:

                    This case is significant in the context of TCPA litigation as it reinforces the stringent requirements for obtaining prior express consent before making telemarketing calls using automated systems and prerecorded messages. The decision underscores the importance of businesses ensuring they have explicit consent from individuals before engaging in telemarketing practices, as violations can lead to substantial liability under the TCPA. The case also highlights how courts may interpret “express consent” narrowly, requiring clear evidence that consent was knowingly and voluntarily given for specific types of communications.

                    Case Summary: Campbell-Ewald Co. v. Gomez
                    • Court: Supreme Court of the United States
                    • Date: January 20, 2016
                    • Citation: 577 U.S. 153, 136 S. Ct. 663, 193 L. Ed. 2d 571
                    • Overview:

                      This Supreme Court case addressed key issues under the Telephone Consumer Protection Act (TCPA), focusing on whether a defendant’s offer of complete relief to a plaintiff renders a case moot, and therefore, whether the case should be dismissed. The plaintiff, Jose Gomez, brought a class action lawsuit against Campbell-Ewald Co., alleging that the company sent unsolicited text messages in violation of the TCPA.

                      Factual Background:

                      Jose Gomez received unsolicited text messages from Campbell-Ewald Co., a marketing company hired by the U.S. Navy to assist in recruitment efforts. Gomez claimed that the messages were sent without his prior express consent, violating the TCPA. Gomez sought statutory damages for himself and others similarly situated in a class action.

                      Before Gomez could move for class certification, Campbell-Ewald Co. made an offer of judgment under Federal Rule of Civil Procedure 68, offering to pay Gomez the full amount of statutory damages he was entitled to under the TCPA, along with court costs. Gomez rejected the offer. Campbell-Ewald then argued that the offer of complete relief mooted Gomez’s individual claim and the entire lawsuit, including the class claims.

                      Legal Issues:

                      The primary legal issues before the Supreme Court were:

                      1. Mootness: Whether an unaccepted offer of complete relief to the plaintiff renders the plaintiff’s individual claim, and the potential class action, moot under Article III of the Constitution.
                      2. TCPA Violations: Whether Campbell-Ewald Co.’s actions in sending unsolicited text messages constituted a violation of the TCPA.
                      3. Court’s Analysis:

                        The Supreme Court focused on the issue of mootness rather than directly on the TCPA violation itself, but the TCPA context was critical to the analysis:

                        • Mootness and Unaccepted Offer: The Court held that an unaccepted settlement offer or offer of judgment does not moot a plaintiff’s case. The Court reasoned that once an offer is rejected, it has no force; the parties remain in the same legal position as if the offer had never been made. Therefore, Gomez’s rejection of the offer did not strip the court of its jurisdiction over the case, and his claims, including the class action, remained active. The Court emphasized that a live controversy continued to exist because the relief offered had not been accepted, meaning the plaintiff retained a personal stake in the outcome of the case.
                        • Impact on Class Actions: The decision underscored that defendants could not unilaterally moot a class action by offering complete relief to the named plaintiff before the class is certified. The Court left open the question of whether the result would be different if the defendant had actually deposited the offered funds with the court or if the defendant had otherwise made good on its offer.
                        • TCPA Context: While the Court did not deeply analyze the specifics of the TCPA violation, the decision was significant for TCPA cases, as it preserved the ability of plaintiffs to bring class action suits under the TCPA, even when individual offers of relief are made by defendants.
                        • Conclusion:

                          The Supreme Court ruled in favor of Gomez, holding that the unaccepted offer of complete relief did not moot his TCPA claims or the class action. The case was remanded for further proceedings.

                          Significance:

                          The Campbell-Ewald Co. v. Gomez decision has significant implications for TCPA litigation and class actions more broadly. It prevents defendants from circumventing class action litigation by offering full relief to named plaintiffs before they can seek class certification. This ruling ensures that plaintiffs can continue to pursue collective redress under the TCPA, reinforcing the TCPA’s role as a powerful tool for protecting consumers from unsolicited communications.

                          0 min
                        • Video Blog 14: Celebrities with Trademarks do not Have Superior Rights than You

                          Recently, I’ve had a lot of people send me emails. They’re

                          asking about celebrities and trademarks.

                          Why? Well, Tom Brady filed for something called TOM TERRIFIC,

                          although I think that nobody calls him that. And, recently, LeBron James filed
                          for TACO TUESDAY in marketing, advertising and podcast services.  Of course, the Obamas have their production
                          company called HIGHER GROUND Productions and they’re actually fighting to get
                          somebody else’s trademark canceled in order to register their particular
                          trademark.

                          Frankly, all of this is really typical.

                          A lot of people who have written me emails are very

                          concerned about these particular phrases coming off of the public domain. Well,
                          yes, but that’s the point of trademark law. 

                          We pluck these phrases from out of the public domain and

                          well for very specific uses. There’s a specific reason for the use of these
                          phrases and the use of, well, TOM TERRIFIC, even though I don’t think he will get
                          that – or TACO TUESDAY.

                          TACO TUESDAY for marketing and advertising services or a fight between a former

                          president and another enterprise company for the phrase , HIGHER GROUND: none
                          of that phases me. All of that sounds like Wednesday. 

                          That’s really the essence of a trademark law practice:  we’re plucking phrases out of the public

                          domain for a very specific use and only for a very specific use; one that is
                          defined in the trademark registration and then one that can be argued over and
                          can be fought over and may be blocked.

                          Just because of celebrity is doing it doesn’t necessarily

                          mean that there’s any limitation on language because that celebrity doesn’t
                          have superior rights to anybody else who is not a celebrity.

                          This is why I encourage all of my clients from the very

                          beginning to do a thorough search of trademarks to understand that trademark
                          use and trademark registration go hand in hand and to understand that in order
                          to maintain your registration, what that use needs to look like.

                          Therefore, all of your rights, if you’re not a celebrity,

                          are exactly equal to those celebrities who are filing. And don’t worry, Tom
                          Brady’s not going to get that trademark. His rights are inferior to some
                          others. I’m Anthony Verna, Managing Partner of Verna Law, P.C. where we focus
                          on intellectual property, patent, trademark, copyright, trade dress, domain
                          names and advertising law.

                          Thanks very much for listening.

                          Anthony Verna Video Blog 14: Celebrities with Trademarks do not Have Superior Rights than You
                          0 min
                        • Video Blog 13: YouTube’s Copyright Reporting: Weaponized?

                          Many people have had conversations with me about YouTube’s copyright infringement reporting system. I’ve seen online discussions on Reddit, also, about the system.

                          Bottom line: If you have any videos wrongly removed for infringement, appeal. But have a professional help you appeal.

                          Here is a lightly-edited transcript of the video blog:

                          YouTube has a copyright problem.

                          Now, when I say that, most people think, “Well, sure there’s

                          lots of infringing material on YouTube, right?”

                          That’s not quite what I mean though. Lately, copyright take-down

                          notices are being weaponized.

                          How?

                          A lot of big YouTubers are complaining about smaller YouTube

                          competitors and those particular videos are then being taken down. It’s really
                          weird, but in a way it’s a bit of an antitrust violation as somebody bigger is
                          stepping on the smaller competition using copyright law to do it.

                          A lot of YouTube content creators are complaining that these

                          take down notices are not correct; that the material is either a not infringing
                          or fair use or the complaints just don’t relate at all to either original
                          material from the complaining party or from the video that’s being taken down.

                          So, when I say that YouTube has a copyright problem, I mean

                          there’s a problem with the entire system of complaining about copyright
                          infringement on YouTube.

                          I’m not sure that I have a solution for Youtube, but for anybody whose material

                          is being taken down and maybe not being taken down fairly, there is an appeal
                          process.

                          That process takes time. That process is not really fair to

                          those who are not actually infringing somebody else’s copyright with their own YouTube
                          videos.

                          That appeals process is not necessarily fair to those who

                          are monetizing and then get stomped by somebody bigger. But if there is a
                          problem, that’s where somebody like Verna Law does come in handy.

                          We can properly set up the appeals process: explain why the

                          video is not infringing.

                          We can set up in the appeals process why the video might be

                          fair use.

                          We could set up in the appeals process why there is a not

                          original content in a certain video.

                          So let us help you.

                          Let us help those creators who are finding themselves being

                          stamped on because having those actual arguments, having the cases that show YouTube
                          what’s infringement or what’s fair use, those are all of the types of defenses
                          that a YouTube creator needs to stop the stomping.

                          I’m Anthony Verna, Managing Partner. Verna Law will help you

                          with YouTube copyright complaints.

                          0 min
                        • Video Blog 11: Copyright Infringement Lawsuit for Downloading Porn Online?
                          Here is a lightly-edited transcript of the video:

                          Recently, Verna Law, P.C. sign a new client who was sued for copyright infringement.  Verna Law, P.C. has had about four cases in the last year that look exactly the same as this particular case.

                          What do they all have in common?

                          One, they all received a subpoena notice from their Internet

                          service provider.

                          Two, they were downloading material that they shouldn’t have

                          and that’s what the copyright infringement is.

                          Three, what they were downloading was pornography.

                          I’ve developed a bit of a strategy to handle cases like this.  What all clients have in common when they’re

                          defendants in a copyright infringement suit in which the copyright owner sends a
                          subpoena notice to the ISP is that, of course, nobody wants to be identified as
                          the defendant in a lawsuit like this in federal court.

                          A lawsuit like this requires a plaintiff to file against a John

                          Doe defendant with an IP address.

                          Well, for people who have downloaded porn, it’s sensitive and those defendants don’t

                          want to be identified publicly in court.

                          Step number one for all of my new clients is keeping identities

                          anonymous and as John Doe. This includes contacting opposing counsel and stating
                          the client wishes to remain a John Due and that we’re going to settle this case
                          quietly. I, then, make my appearance in the case, and then we sign a
                          stipulation between the parties that states that the defendant can remain a
                          John Doe. And then we talk about what the damages are for the infringement.

                          We try to keep everything quiet.

                          We try to keep the defendants anonymous and that this way,

                          especially if that person is a professional, that professional will never be
                          linked to this particular lawsuit because, of course, then we’ll agree between
                          the parties to keep the settlement confidential.

                          It’s a case where copyright law intersects with, I hope, a lot of practicality, and that’s kind of my strategy for handling these particular cases. Keep it anonymous, keep the settlement confidential. And then this way, that linkage will never actually be made.

                          Here is a list of recent cases filed for copyright infringement (for downloading pornography):

                          Most of these cases follow the same pattern. The defendant is a John Doe at a subscriber IP address.

                          Cases Filed in the Michigan Eastern District Court (16) in 2017:
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP ) Address 107.4.109.143 (Case No. 2:17-cv-10426)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP ) Address 107.4.109.143 (Case No. 5:17-cv-10426)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.32.2.28 (Case No. 2:17-cv-10432)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.49.201.228 (Case No. 2:17-cv-10442)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.49.243.199 (Case No. 2:17-cv-10443)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.49.243.199 (Case No. 2:17-cv-10445)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.55.89.28 (Case No. 2:17-cv-10444)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.55.89.28 (Case No. 4:17-cv-10444)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.56.223.52 (Case No. 2:17-cv-10446)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.56.223.52 (Case No. 2:17-cv-10447)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 68.60.174.21 (Case No. 2:17-cv-10448)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 98.209.250.195 (Case No. 2:17-cv-10449)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 98.224.223.170 (Case No. 2:17-cv-10450)
                          MALIBU MEDIA, LCC v. JOHN DOE subscriber assigned IP Address 99.37.173.71 (Case No. 2:17-cv-10451)
                          MALIBU MEDIA, LLC v. JOHN DOE subscriber assigned IP Address 68.40.27.99 (Case No. 2:17-cv-10441)

                          Cases Filed in the New Jersey District Court (38)
                          MALIBU MEDIA , LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 24.0.207.93 (Case No. 2:17-cv-01239)
                          MALIBU MEDIA, LLC v. JOHN DOE (Case No. 2:17-cv-01246)
                          MALIBU MEDIA, LLC v. JOHN DOE (Case No. 2:17-cv-01251)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 100.1.206.172 (Case No. 2:17-cv-01172)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 108.167.50 (Case No. 2:17-cv-01185)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 108.5.52.134 (Case No. 2:17-cv-01182)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 108.53.147.136 (Case No. 2:17-cv-01183)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 108.53.252.54 (Case No. 2:17-cv-01193)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.3.124.255 (Case No. 2:17-cv-01228)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.3.54.44 (Case No. 2:17-cv-01232)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.63.249.136 (Case No. 2:17-cv-01233)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.70.197.251 (Case No. 2:17-cv-01234)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.70.93.127 (Case No. 2:17-cv-01236)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 67.82.37.90 (Case No. 2:17-cv-01252)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 67.83.64.114 (Case No. 2:17-cv-01271)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 67.83.77.86 (Case No. 2:17-cv-01272)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.117.66.98 (Case No. 3:17-cv-01261)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.118.248.215 (Case No. 2:17-cv-01273)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.122.18.0 (Case No. 2:17-cv-01275)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.141.237.206 (Case No. 3:17-cv-01262)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 72.82.239.77 (Case No. 3:17-cv-01265)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 72.88.211.121 (Case No. 2:17-cv-01279)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.10.138.235 (Case No. 3:17-cv-01266)
                          MALIBU MEDIA, LLC v. JOHN DOE subscriber assigned IP address 73.199.240.186 (Case No. 3:17-cv-01229)
                          MALIBU MEDIA, LLC v. JOHN DOE subscriber assigned IP address 96.248.95.37 (Case No. 3:17-cv-01268)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER IP ADDRESS 108.35.167.198 (Case No. 2:17-cv-01180)
                          MALIBU MEDIA, LLC v. JOHN DOE SUBSCRIBER IP ADDRESS 108.53.193.228 (Case No. 2:17-cv-01188)
                          MALIBU MEDIA, LLC v. JOHN DOE, SUBSCRIBER ASSIGNED IP ADDRESS 100.8.116.23 (Case No. 2:17-cv-01179)
                          MALIBU MEDIA, LLC. v. JOHN DOE (Case No. 2:17-cv-01237)
                          MALIBU MEDIA, LLC. v. JOHN DOE (Case No. 2:17-cv-01240)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.124.120.156 (Case No. 2:17-cv-01276)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 71.172.15.229 (Case No. 2:17-cv-01277)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.160.218.175 (Case No. 2:17-cv-01307)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.194.168.244 (Case No. 2:17-cv-01310)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.197.106.118 (Case No. 2:17-cv-01315)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.248.226.136 (Case No. 2:17-cv-01317)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 76.116.108.250 (Case No. 2:17-cv-01319)
                          MALIBU MEDIA, LLC. v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 96.57.99.138 (Case No. 2:17-cv-01321)

                          Cases filed recently:

                          California Northern District Court:
                          STRIKE 3 HOLDINGS, LLC v. DOE (Case No. 5:17-cv-05960)
                          Strike 3 Holdings, LLC v. JOHN DOE subscriber assigned IP address 108.217.228.232 (Case No. 3:17-cv-06055)
                          Strike 3 Holdings, LLC v. JOHN DOE subscriber assigned IP address 24.143.239.235 (Case No. 3:17-cv-06060)
                          Strike 3 Holdings, LLC v. JOHN DOE subscriber assigned IP address 24.4.239.115 (Case No. 3:17-cv-06057)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE subscriber assigned IP address 73.252.213.89 (Case No. 5:17-cv-05963)
                          Strike 3 Holdings, LLC v. JOHN DOE subscriber assigned IP address 76.126.131.175 (Case No. 3:17-cv-06058)

                          Michigan Eastern District Court:
                          Strike 3 Holdings, LLC v. John Doe subscriber assigned IP address 108.236.213.91 (Case No. 2:17-cv-13279)
                          Strike 3 Holdings, LLC v. John Doe subscriber assigned IP address 24.127.245.75 (Case No. 2:17-cv-13281)
                          Strike 3 Holdings, LLC v. John Doe subscriber assigned IP address 24.192.177.96 (Case No. 2:17-cv-13282)
                          Strike 3 Holdings, LLC v. John Doe subscriber assigned IP address 24.192.208.158 (Case No. 2:17-cv-13283)

                          New Jersey District Court:
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 100.35.148.30
                          (Case No. 3:17-cv-10314)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 173.54.7.225 (Case No. 2:17-cv-10305)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 24.191.216.200 (Case No. 2:17-cv-10297)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 69.141.228.16 (Case No. 1:17-cv-10276)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.194.91.109 (Case No. 3:17-cv-10308)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.195.102.8 (Case No. 2:17-cv-10290)
                          STRIKE 3 HOLDINGS, LLC v. JOHN DOE SUBSCRIBER ASSIGNED IP ADDRESS 73.196.168.172 (Case No. 1:17-cv-10285)

                          Michigan Western District Court:
                          Strike Three Holdings, LLC v. John Doe Assigned IP Address 172.15.113.94 (Case No. 1:17-cv-01000)
                          Strike Three Holdings, LLC v. JOHN DOE subscriber assigned IP address 107.4.34.188 (Case No. 1:17-cv-01001)
                          Strike Three Holdings, LLC v. JOHN DOE subscriber assigned IP address 68.56.45.203 (Case No. 1:17-cv-01002)
                          Strike Three Holdings, LLC v. JOHN DOE subscriber assigned IP address 73.161.220.250 (Case No. 1:17-cv-01003)
                          Strike Three Holdings, LLC v. JOHN DOE subscriber assigned IP address 96.36.2.82 (Case No. 1:17-cv-01005)

                          0 min
                        • Video Blog 10: Mickey Mouse, Expiration of Copyrights, and the Intersection of Trademark Law

                          The Great Gatsby will lose its copyright and go into the public domain in January 2021 and Ernest Hemingway’s The Sun Also Rises also will fall into the public domain in January 2022.

                          On January 1, 2024, society will see the expiration of the copyright for the short film, Steamboat Willie — and with the expiration of the copyright of the short film means there are new questions about the film’s star, Mickey Mouse. The copyrights to works featuring the characters of Superman, Batman, Disney’s Snow White, and early Looney Tunes characters will all fall into the public domain between 2031 and 2035.

                          The expiration of copyrights for works featuring characters like Mickey Mouse and Batman will raise tricky new legal questions.

                          For example, if someone wants to sell a CD or DVD or Blu-Ray or stream a copy of Steamboat Willie, it will be in the public domain and there is nothing that Disney will be able to do in 2024 in order to stop anyone who wants to do that.

                          However, Mickey Mouse as a character, as a logo, as a symbol for sales, is a registered trademark of Disney. There are also later versions of the character, also. This means that there will be a variety of ways to sell a product, such as in a brown, paper wrapper to something more fancy, with screenshots of the short film.

                          There has never been an intersection of copyright and trademark law before so that characters who are featured in works that fall into the public domain are still registered in future works and are still registered as trademarks. Chances are that the use of screenshots on advertising for sales of the film may indeed be trademark use of the character, though there are arguments that the screenshots are in the public domain, also.

                          It will be an argument that will be litigated over once 2024 comes and sales of public domain films start.

                          Here is a lightly-edited transcript of the video blog:

                          A few people have asked me about Mickey mouse and some

                          upcoming copyright expirations.

                          So let’s start here: January 1st, 2024, we see the

                          expiration, for the copyright to “Steamboat Willie,” which is
                          Disney’s first short feature with Mickey Mouse. What exactly does that mean for
                          Disney? We are still not 100% sure. First off, Mickey mouse has been redesigned
                          since then. There is a different design of the character. Also, there is not
                          just the copyright in the short film, but there’s also the trademark in the
                          character. So I think we can probably all agree that if you’re going to be
                          selling “Steamboat Willie” on January 2nd, 2024 in a DVD or blu-ray
                          or offering it for a video download, you’re going to be perfectly fine doing
                          so. And you can say that you are selling “Steamboat Willie,” but if
                          you start putting pictures of Mickey Mouse around it, there might be some
                          issues.

                          And that’s the intersection here of Copyright Law and

                          Trademark Law that we really haven’t seen yet and we’ve really haven’t had in the
                          history of the planet, let alone our country. These mega-characters that
                          continue to last for a long time and therefore cross boundaries between
                          Copyright Law and Trademark Law are new.

                          The copyright in the actual work will be expired. You want

                          to sell copies of it, knock yourself out. It’ll be in the public domain. You
                          want to make something new based on it, knock yourself out. It will be in the
                          public domain.

                          But then the question is going to be how do you create

                          something to sell that and say that these mega-characters are in the work. That
                          intersection is probably going to be litigated once 2024 rolls around and
                          people start selling copies of “Steamboat Willie”, creating other
                          versions of “Steamboat Willie.”

                          The future is going to be wide open in a few years, but

                          the copyright will certainly be ending and we will see works – classic works –
                          coming into the public domain.

                          0 min
                        • Verna Law Video Blog #9: Victory. Verna Law has achieved a few excellent settlements for defendants of trademark and copyright infringement lawsuits this month.

                          When I first settled a trademark infringement suit for about $20,000, I thought I did a great job. The client did have to change the trademark and did have to send the excess product to a company to destroy the products, but I still thought it was a great settlement when in defense.

                          Recently, however, there are a pair of settlement agreements for separate lawsuits that we have attained here at Verna Law.

                          For one client, being sued in Federal District Court for trademark and trade dress infringement, his settlement is sterling:

                          1. Paying the Plaintiff in the case no money!
                          2. 120 days to finish selling current inventory.
                          3. 60 days to establish a new domain.
                          4. 240 days for the old domain to redirect to the new domain.
                          5. So, here is a client who, after a year of litigating, still does not need to pay the Plaintiff anything. And the client can still redirect website traffic for about eight months.

                            Another client is being sued in Federal District Court for trademark and copyright infringement. His settlement also looks good:

                            1. Paying the Plaintiff in the case no money!
                            2. Changing any copy in the product that may be infringement (with no admittance to the copy being infringement)
                            3. 30 days to establish a new domain and to rebrand
                            4. Two intellectual property infringement lawsuits. Two defendants who can walk away with business changes, but no damages. That’s victory.

                              0 min

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