Law Firm Marketing Club's Podcast

In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey.  

Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of continuous progress, highlighting that remaining stagnant or regressing can be detrimental. 

Given Frettens' position as a full-service law firm, Matt stresses the necessity of moving forward to thrive and remain relevant. They also delve into the essence of growth, emphasising the need to understand the underlying reasons behind the pursuit of expansion. 

Listen now for more interesting insights. 

In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations & Strategy, Litigation. The discussion primarily centres on the significance of client centricity and the paramount importance of building and maintaining strong professional relationships. 

In this podcast Clare talks to Sarah Whitemore about developing a community for clients, getting client engagement and how things have changed in the 30 years Sarah has been with Warner Goodman.  Sarah is the senior partner and Head of Peace of Mind at Warner Goodman.

In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff & Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do.  

In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business. 

In this podcast Clare talks to Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business. 

In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm. 

In the podcast, Sarah discusses a range of things including:

• Leadership & what we can learn from role models (those getting it right and getting it wrong);
• The legal sector and 'challenging the norm';
• Legal as part of the wider business market;
• The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);
• How change is crucial;
• Marketing & BD - what should firms be focusing on'; and
• Much more

The title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.

In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the benefits of being part of a membership organisation. 

In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world.

Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.  

 In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource.
- How can you raise the bar of customer service without the money to invest in staff and tech?
- If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failing to meet expectations?
- If you don’t put up your fees, are you able to offer a higher level of service or are you trapped in a bargain basement bracket?