Law Firm Marketing Club's Podcast

Podcasts are growing in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think!

In this interactive session, Liz Drury shares her top tips on why you should be creating podcasts and how to do it.

She also shares anecdotes and insights about her life as a voice over artist.

Listen and and leave with a clear understanding and plan of action to start podcasting.

Making your idea a reality: How to take that idea to improve the business and construct the case such that everyone buys in to make it happen.

We are always looking to improve both the cultural and commercial prosperity of our businesses.  We come up with our own ideas and hear from others what they have done (well the good bits anyway) and then proceed to get our ideas across.  
We work hard to get everyone on board but not all the ideas succeed or even make it to implementation.  So often ideas tend to run out of energy, others become disinterested, and it feels like you are pushing water uphill, within six months a new idea is being pursued.

 In this session Richard explains a logical approach and methodology to ensure that:

• Your ideas are in fact good ideas for the business; 
• How you can get everyone on board; and 
• How to make it happen 

So that you realise not only the ROI (Return on investment) for the project but also the ROC (Return on Culture) and the ROV (Return on the valuation of the business).

Learn the simple (and very often overlooked) things that you need to consider when engaging with the media.
Key things covered include: 

• The key considerations for media engagement 
• How to ensure the time you spend on media engagement is focused and has a high chance of success 

Presenting this session is Vaughan Andrewartha. Vaughan is a consultant at Chilli Communication which provides communications support to professional services businesses. Prior to this he was CEO of Votive Communications an agency specialising in strategic counselling for UK and international clients serving providers in the financial services, legal, insurance, technology, property, pensions and mortgage sectors. Before this he was a board director at top City PR firm Citigate Dewe Rogerson.

In this webinar Clare Fanner talks to Simon McCrum, author of The Perfect Legal Business.

Simon shares insights, tips and pointers from his many years of running a law firm.

Running a law firm, let alone growing it, is a very complex and difficult affair. There are huge opportunities to create value and to make money, but all too often firms focus on the wrong things. 

The Perfect Legal Business is made up of a small number of jigsaw pieces, which – when all joined together – make for a smooth-running profitable, risk-free, cash-generating machine that changes the lives of its people and its clients. 

Simon knows – he ran a large law firm for a decade, and got some of these things very right, and some of them very wrong!

Getting Better Results from your Marketing by joining up your Marketing with Operations 

We spend a lot of time and money creating leads or opportunities via our marketing and BD but are we doing everything we can and should to ensure that we don't drop the ball once the opportunity is created?

Are we answering calls quickly enough? Since the move to home working, do you know that all calls are being answered, messages returned? Do we have the right people with the right skills in place, what are our processes, are we measuring ROI, are we tracking leads? etc. etc.
As the saying goes, what isn't measured cannot be managed.

These are just some of the things that Vidisha Joshi talks about, drawing on her experience as a Managing Partner at a leading law firm plus her experience of working with other firms as a consultant.

This event will provide you with some valuable insights, practical pointers and top tips. 

In this podcast Clare Fanner interviews Sandra Thompson about emotional intelligence and client experience ... and relates it to professional services firms.

Packed full of examples and anecdotes, focused on what it is and why it matters, this is a session that all professional services firms should take time to listen to.
Sandra talks passionately and shares real-life examples which bring the topic to life.

Sandra Thompson is the founder of EI Evolution, a CX Educator, the 1st qualified Goleman Emotional Intelligence coach in the UK, a TEDx speaker and ranked 17th Top CX Star in the UK.

Clare Fanner is the founder of the Law Firm Marketing Club and one of the UK's leading legal sector marketing experts. 

Prepare to be inspired, energised and uplifted in this, the first of our keynote speaker series in 2021.
Our Keynote speaker series is designed to provide firms with the inspiration and direction to put the right strategy and approach into their marketing. 
And who better to kick things off than Penny Power OBE – entrepreneur, author and founder of the world’s first social network for business.
Penny was awarded the OBE in January 2014 for her contribution to entrepreneurship in the social digital sector. 

This session is thought provoking, uplifting and practical – exactly what we all need right now. 
With a focus on how we can stay relevant in a changing world Penny shares her experiences. Penny talks about many things including: 

• How to stay relevant when all is changing around us 
• How to keep close to and understand your clients 
• The importance of your brand and your values and how you connect and build your reputation 

Penny 'bares all' in her frank review of her personal trials and tribulations. She references her experience of setting up the world’s first social network for business as well as drawing from her two books – “Know Me, Like Me, Follow Me” and “Business is Personal: Be the Leader of Your Life and Business”.