Law Firm Marketing Club's Podcast

 Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like. 

Most importantly, Declan related the topic to professional services firms and shared examples. 

He covered: 

• Reflections about collaboration in society to warm us up 
• Considerations about the topic and what it means in business 
• Practicalities where he focused on professional services

In this session Steve Fretzin highlighted top tips from the US legal marketing including what BD works for US lawyers.

 Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too! 

This episode looked into how our brains work and enlightened us on why a boring topic like 'expectations' might be the amazing game changer you weren't expecting! 

Delivered by Clare Yates - CY Training Works, Alex Barr - Third Bounce, Bernadette Bennett - Moneypenny, David Gilroy - Conscious Solutions & Clare Fanner - Find Get Grow

This fast paced packed session included the following horror stories:

- How communication can go “horribly” wrong!
- Spending money on Google adverts and not tracking the leads when they come in
- A website project where the client dropped 50% of their content.
- Operational challenges when existing clients rely on a firm more combined with huge demand for new clients
- Why cross selling matters

The LFMC Partners shared their stories and offered top tips and solutions to avoid the scenarios happening to you.

Jeremy believes that humour is not something you're born with, it's something that anyone can learn. He shared with us ways to get a laugh when delivering a talk, presentation or workshop.

There are not many things that Jem is serious about but comedy is one of them.

WARNING: This is not a comedy show, it's a professional look at how to structure your talks for maximum impact using humour as a tool. There might be a few laughs along the way but these are not guaranteed, so prepare yourself for a lecture with the odd smile, some of them very odd.

B Corp certification is independent verification that a for-profit business meets the highest social and environmental standards. The movement is gathering pace across the world with over 6,000 globally certified companies. The UK is the fastest growing cohort outside of the US with around 600 companies including Danone, Coutts, Innocent, Bodyshop, Finisterre...

Certification is available for a business of one, to global multinationals, so it’s probably relevant to you.

This session is being presented to help you understand what’s involved with B Corp and how it might turbo charge your business in the new era of sustainable and conscious business leadership.

Tim Wookey is MD of amamus, a fast-growing B2B coffee company who achieved B Corp certification in April 2020. He can share his own experience, the benefits and the challenges.

Nancy Hyne runs True Horizon who provide sustainability consultancy, advice and support services and achieved B Corp certification in July 2021. Nancy is also a B Leader, which means she is qualified to provide businesses with support in successfully approaching and completing B Corp certification.

Tim and Nancy work together as Nancy is retained by amamus to help them deliver on their sustainability objectives. Plus Tim and Nancy are Co-Chairs of B Local Hampshire, a voluntary group committed to inspiring and encouraging more businesses to consider B Corp certification as part of their own success strategy. 

Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well!

Getting recognised by Chambers & Partners, the UK’s leading legal directory recognising expertise across the UK, requires, in the first instance a good submission supported by feedback from your referees. This is the foundation upon which Chambers will conduct its research.

But what makes a good submission?
Which referees should you include?
How can you make a submission that has the best chance of getting your ranked?
How do Chambers conduct their research and what are they looking for?
What are the simple things you can do to give your submission a better chance of being successful?

These are just some of the questions Katie Read & Eloise Haines, Research Managers of the Chambers & Partners UK addressed when they presented this session for the Law Firm Marketing Club.

In this podcast, Oscar Trimboli talked us through how to listen and how to use listening skills in our work for better results. 

Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen. 

Listening happens before, during and after the conversation. The difference between hearing and listening, is the action you take. 

Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world 

In this raw and real conversation, Clare Fanner spoke to Nick Bailey. On 4th March 2018 Nick became contaminated with the nerve agent Novichok when he attended the home of former Russian spy, Sergei Skripal.

Nick spoke about the impact that a shock like his Novichok poisoning can have on a person’s psychological health, overcoming adversity and the resilience needed to pick up and move forward, as well as the importance of mental wellbeing.

He also discussed leadership, not only from his own experiences as a Police Officer but from the positive and empathetic leadership shown by his own chain of command towards him and his family in the aftermath of the Salisbury poisonings.

About Nick Bailey

Nick Bailey is a former Police Officer. Nick was propelled into the public consciousness during the infamous Salisbury Poisoning event in 2018 that saw the former Russian KGB officer Sergei Skipral and his daughter Yulia, attacked with the nerve agent, Novichok. Nick was inadvertently contaminated with the nerve agent when he touched the door handle of the Skripal’s home. Not only did Nick have to fight for his life in intensive care, but he and his family lost their home and all their possessions, due to Novichok contamination.

A dedicated Police Officer for 18 years, Nick decided to leave the Police after deciding that it wasn’t possible for him to continue in the same role that had exposed him to such a traumatic event – an event that no other Police Officer had been through. Nick has talked of the “emotional battering” and psychological impact that the event had on him.

In this Q&A Panel session Clare Fanner chatted to Ed Whittington from Moore Barlow, Matthew Fretten from Frettens and Helen Spencer from WR Partners to understand their challenges, opportunities and focus and asked them what they are looking for from their marketers.

A lively, fast paced, engaging and fun session suitable for the Managing Partners and Marketers at law firms of all sizes.