Law Firm Marketing Decoded

By LawLytics

Online legal marketing demystified for solos and small firm lawyers.... more

4.3

66 ratings

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FAQs about Law Firm Marketing Decoded:

How many episodes does Law Firm Marketing Decoded have?

The podcast currently has 185 episodes available.

Law Firm Marketing Decoded episodes:

November 19, 2017 Episode 26: Reviews & Recommendations That Attract New Business to Your Law Firm
Are you making the most out of the positive experiences that your clients have with your law firm?

In 2017, online reviews matter.

Many potential clients will look for online reviews before they choose an attorney. In this episode, we explain how building your online reviews and recommendations can help drive new business to your firm.
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11min
October 26, 2017 Episode 25: Improving The Homepage On Your Law Firm's Website
Is the homepage on your law firm's website doing everything it can to help potential clients find the information that they need and to encourage them to contact you?
In this episode, Victoria Blute provides an introduction to what makes a strong law firm website homepage that converts web visitors into potential clients.
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21min
October 16, 2017 Episode 24: Common Attorney Bio Mistakes On Law Firm Websites
Knowing what makes an effective attorney bio is one aspect of driving new business to your firm from the web. But another part of successfully telling your story and building a bond of trust with your potential clients is knowing what not to do.
In Episode #24, Victoria Blute discusses common mistakes on attorney bios and how to fix them.
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20min
October 14, 2017 Episode 23: Creating An Effective FAQ Page For Your Law Firm's Website
In this episode, you'll learn about the benefits of adding a Frequently Asked Questions page to your website and how to craft one that can heighten your firm’s online visibility and help your firm forge a relationship with potential clients and referral sources.
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18min
October 06, 2017 Episode 22: Creating Client Personas For Better Online Law Firm Marketing
A client persona -- a fictional representation of your ideal client -- can provide you with a deeper understanding of your clients' needs, motivations, and background.
In this episode, we discuss the details surrounding client personas, why they’re important for your content strategy, and how to craft one that helps you drive quality potential clients to your law firm's website and blog.
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31min
September 30, 2017 Episode 21: 5 Questions To Ask Before Hiring A Law Firm SEO Provider
If you plan to hire someone to handle your law firm's SEO, it's a decision that should be made carefully.
When attorneys don't thoroughly assess the person or company they hire, they often spend time and money on ineffective strategies and services, or, worse, damage their law firm's web presence. In some cases, they may even put their license at risk.
In this episode, you'll learn about five important questions that you should ask a law firm SEO provider before you sign on the dotted line.
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41min
September 27, 2017 Episode 20: What Attorneys Should Know About Law Firm SEO Reports
Part of using your online marketing assets effectively is being able to measure results. However, some law firm SEO reports that are generated for attorneys may not be what they seem.
In this episode, Victoria Blute discusses a logical way to approach law firm SEO reports that keeps attorneys from wasting time and money, as well as what questions to ask about these reports before concluding that the data in them are useful and meaningful to marketing success.
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20min
September 21, 2017 Episode 19: Social Media For Lawyers In 2017
Social media can have a role in your law firm’s online marketing, but many attorneys are confused about what that role is, or how to use social media effectively.
In this episode, you'll learn about the purpose social media serves for law firms, how you can benefit from it, and how to use social media to drive business to your law firm without spending your time and money on strategies that are unproductive.
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24min
September 12, 2017 Episode 18: What Attorneys Should Know About Law Firm Website Design
Law firm website design leaves an impression on your potential clients and referral sources. But sometimes attorneys assume web design alone will make or break their business.
In this episode, Victoria Blute discusses things that some web designers wish attorneys knew about design including the balance of aesthetics and usability, the trouble with website design fads, and what can happen when attorneys get so focused on design elements that they neglect their law firm website content.
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25min
September 11, 2017 Episode 17: Marketing Hazards For Small Law Firms
In Episode #17, Victoria Blute discusses four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms.
These threats to law firm growth and prosperity aren't always obvious to attorneys. When attorneys fail to recognize them, they can keep attorneys from building a sustainable foundation for their law firm and leave them confused about how to do successful online marketing.
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16min

FAQs about Law Firm Marketing Decoded:

How many episodes does Law Firm Marketing Decoded have?

The podcast currently has 185 episodes available.