When it comes to finding an attorney online, potential clients don't always search for law firms the way you think they might. In this episode, we discuss the importance of longtail searches for law firm websites and ways to incorporate the longtail into your law firm's content marketing strategy.

There are many myths and misconceptions surrounding law firm search engine optimization (SEO). In this episode, Victoria Blute covers many of the most common law firm SEO myths that waste attorneys' time and money and that keep law firms from building a strong web presence.

Your attorney bio is one of the most important pages on your law firm's website. Yet, potential clients often find attorney bios uninspiring or difficult to relate to. In Episode 4, Victoria Blute will show you how to write an attorney bio that resonates with potential clients and acts as a powerful business generator for your law firm.

Consistent effort and planning are critical for law firms who want to succeed with content marketing. In Episode 3, Victoria Blute explains the importance of content planning and provides guidelines to help you create and execute a unique content plan that meets the needs of your firm and your potential clients.

Despite what many legal marketing companies tell attorneys, sustainable online marketing that drives business to your firm isn’t rocket science. In Episode 2, Victoria Blute explains how to use content as the foundation of your law firm's online marketing to build a strong web presence that attracts quality potential clients to your firm.