Ghostwriters can be effective for your marketing strategy. But when attorneys are careless about choosing a ghostwriter, they may run into ethical dilemmas and marketing problems.

In this episode, Victoria Blute discusses when it may be the right time to choose a ghostwriter, as well as what to look for in a ghostwriter before you hire them to write content for your law firm.

When it comes to online marketing for law firms, many attorneys believe that it's the biggest spenders who win.

This belief is problematic for a number of reasons, and it often leaves attorneys spending large sums of money without getting meaningful or long lasting results in return. 

In Episode 15, Victoria Blute discusses the myth of "the biggest spenders win," and how you can use your marketing budget more effectively.

When attorneys give up control of their firm’s online marketing, it leaves them vulnerable to tricks and scams that fail to help them build strong law firms. When it comes to online legal marketing, attorneys rarely benefit from giving complete control to someone else. In this episode, Victoria Blute explains the importance of being in control of your marketing and easy steps you can take to do so.

Often times, we see law firm case results that are a one or two sentence summary. But victories, verdict amounts, and not guilty verdicts don't mean much to potential clients without understandable and meaningful context. In this episode, Victoria Blute discusses how to craft your case results into powerful stories that resonate with potential clients.

There are metrics that, while used commonly by online legal marketing vendors, can send attorneys down a marketing rabbit hole that wastes their time and money and confuses them about what actually works to build their business. In this episode, Victoria Blute discusses some common vanity metrics and explains why they rarely have real meaning for measuring the growth of a law firm.

When it comes to growing your law firm, most of the risk comes from the choices that you make. There are various forms of risk that we see attorneys foolishly or unnecessarily engage in. In this episode, Victoria Blute discusses a few of the risk factors that attorneys face as they grow their firms.

Many attorneys want to build a strong web presence that generates business for their firms. But sometimes, they aren’t sure which strategies they should employ to build a successful web presence without wasting time or money.

In this episode, Victoria Blute discusses smart, sustainable strategies that can help small law firms and solo practitioners grow their websites and improve their business.

Practice area pages are an important part of your law firm website's basic structure. But sometimes we see attorneys make unnecessary mistakes on practice area pages that can hinder their ability to be found online or to connect with new clients. In this episode, Victoria Blute discusses common mistakes and how to address those to get the most out of your practice area pages.

A question we often hear from attorneys concerns what point of view (first, second, or third-person) they should choose when writing their law firm website content. In this episode, Victoria Blute discusses the benefits and drawbacks to each perspective and where you may want to use them on your law firm website and blog.

Your law firm website's pages should be carefully crafted to drive new business to your firm. However, some attorneys either lack the necessary pages that help to drive business, or, if they do have them, they’re not written in a way that engages potential clients. In this episode, Victoria Blute discusses several important types of pages on law firm websites and how to structure them to help your business grow.