Law Firm PPC | A Weekly Law Firm Marketing Podcast

Local Service Ads are an awesome way for attorneys to generate high-quality leads. 

Local Service Ads - https://ads.google.com/local-services-ads/

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Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads.

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This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.

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Here are four easy things that attorneys can do in Google Ads to get more leads.

• Partner Network
• Strong Bid
• Wide Schedules and Locations
• Broad Keywords

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Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.

Thanks for listening and enjoy the episode!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

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Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.

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Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational videos, then you can turn some of those viewers into paying clients. Streaming is the future, and video content creation is a great opportunity to benefit from that future.

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Here's how I'm handling this change in Google Ads.

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This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and want to get clients for from your online marketing efforts.

Link telephone numbers for click to call - https://developers.google.com/web/fundamentals/native-hardware/click-to-call

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There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types of keywords, how to handle them, and he gives you an attorney-related example of each type of keyword. 

Thanks for listening. Please leave a rating or review because it helps the show grow. Thanks!

The article - https://rothmanppc.com/three-types-of-keywords/

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