Law Firm PPC | A Weekly Law Firm Marketing Podcast

This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traffic than normal. Thanks for listening and enjoy the episode.

Call Only Ads Have Become “Call Ads” And Include An Interesting New Feature

The Roads Are Quieter Due to Coronavirus, but There Are More Fatal Car Crashes

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Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results.

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Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results that you're used to, at least partially. Jason walks you through the ways you can lower your budget but keep running on Google Ads.

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Contact Jason - https://lawfirmppc.com/

Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the Coronavirus situation on Google Ads and how it could be an opportunity to take advantage of weaker advertisers who decide sit on the sidelines during this period of uncertainty.

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Contact Jason - https://lawfirmppc.com/

This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when your ads show on other parts of the search engine results page.

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Use segments in your tables - Google Ads Help

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This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google Ads topic to focus on and know well.

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Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that are a good fit for you.

Contact Jason - https://lawfirmppc.com/

Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show!

The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-attorney-ppc-ads/

One of the most common questions I get from attorney clients is should we run ads on Saturdays?  We answer that question in today's episode.  Thanks for listening and enjoy the show!

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"More is lost by indecision than wrong decision." - Tony Soprano

It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downside or risk to getting started today. I explain why in this episode.

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