Law Firm PPC | A Weekly Law Firm Marketing Podcast

Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search terms. That's it. It's all about search terms. Search terms are everything. And in this episode Jason walks you through what search terms are, how they affect your Google Ads performance, and how you can improve your results by focusing on showing up on only the right search terms. Enjoy!

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Recently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it from a business perspective and they had three interesting insights during the call. One, they could tell Google Ads must work great because they've seen the same law firms in their area advertising on Google for a long time. Two, they know what kinds of cases they want to prioritize in terms of what kinds of keywords we should be maxing out the budget on before we move to other topics. And third, they know the value of getting one new case, and that information is crucial to running a profitable PPC campaign.

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Work with Jason - https://rothmanppc.com/

Rothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great content can help you grow you SEO traffic, and how you can use your website to pre-quality leads before they contact you. It's a fascinating interview, and we thank Dan for coming on the show! If you're an attorney looking for help with your website needs, we recommend contacting LawLytics. Enjoy the interview.

Get a free demo from LawLytics - https://www.lawlytics.com/
LawLytics' Law Firm SEO Guide - https://www.lawlytics.com/seo/
PPC Management For Attorneys - https://rothmanppc.com/

Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/

Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard

Subscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633

Follow Jason on Twitter - https://twitter.com/rothmanppc

On today's Rothman PPC For Lawyers podcast we bring on the CEO and founder of Disruptive Advertising Jacob Baadsgaard to talk about online marketing strategies for attorneys.

We talk about both Facebook advertising and Google Ads and Bing search engine marketing and there's even some display contextual and remarketing talk.

We kick off the interview talking about running a marketing agency and leadership, and then we dive into the law firm marketing talk.  We cover the differences between social media marketing and search advertising and how law firms can best use both strategies.

Then we talk about the importance of selecting the right kinds of keywords to target in Google Ads.  Specifically we cover the importance of focusing your keywords on your best types of cases and also the importance of buyer intent.

Next up we talk about the much-debated number one position in Google Ads.  Do you have to show up number 1 to be effective?  Jacob has a very interesting take on how to approach ad position.

Then we discuss how to handle the sometimes high cost per click of personal injury keywords like "car accident lawyer near me" and "truck accident attorney."  And we also talk about the conversion rate levels we see on attorney campaigns.

We finish up by talking about the importance of landing pages and how sending PPC traffic to the homepage is almost always a mistake for law firms.

And we also do some questions at the end of the show about how to pick out a Google Ads budget, how long until attorneys can expect to see results from their PPC campaigns, and what attorneys can do to help their PPC managers get the best results possible.

I hope you enjoy the interview  Please leave the video a like and share with friends because those likes and shares really help the channel grow!  Thanks again for listening and enjoy!

Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in tons of leads to your law firm. Digital marketing strategies covered today include:

• Search Engine Advertising (Google Ads and Bing)
• Search Engine Optimization (SEO)
• Website Content
• Cannibal SEO
• Google My Business
• Starting A Podcast
• Starting A YouTube Channel
• YouTube Advertising
• Facebook Ads
• Social Media Profiles
• Yelp
• Law Firm Listing Websites
• Chamber Of Commerce Websites
• Shop Local Websites
• Email Newsletters
• Eventbrite
• Being A Source For Your Newspaper
• Thumbtack
• Recommended Resources Pages

Thanks for listening! Please share the show with friends and leave us a rating or review on iTunes!

Contact Jason here - https://rothmanppc.com/

Hi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talks about why injury lawyer keywords are expensive and provides strategies on how to deal with their costs.

Contact Jason here - https://rothmanppc.com/

Check out the Paid Search Podcast - http://paidsearchpodcast.com/