Paul Benner is the founder of Platform Beer Company. What began in 2014 as a tiny neighborhood brewery grew remarkably quickly through constant experimentation before ultimately being acquired by Anheuser-Busch in 2019. Platform was also personally meaningful to me…. with many formative conversations in my own entrepreneurial journey and life having occurred within its walls.

In our conversation, Paul and I unpack the full Platform story—from his early interest in entrepreneurship and homebrewing, to Cleveland Brew Shop, Platform’s founding insight, hypergrowth, acquisition, COVID, and its eventual closure. We then explore what came after: separating his identity from the company, leaving and ultimately returning to Cleveland, going deep on Bitcoin and building a mining operation in West Texas, his thinking on money, inflation, affordability, and the K-shaped economy, and his return to beer as U.S. CEO of Pinter here in Cleveland.

00:00 Introduction and guest background
02:25 The significance of Cleveland and Platform's legacy
05:42 Early entrepreneurial influences and interest in beer
10:27 Starting the Cleveland Brew Shop and market insights
12:46 The power of doing and first-mover advantage
16:05 Launching Platform Beer Company
22:33 Growth, experimentation, and industry trends
28:09 Scaling challenges and navigating rapid growth
33:17 Impact of COVID-19 and strategic reflections
39:56 Post-Platform identity and exploring new ventures
42:15 Discovering Bitcoin and its influence
55:09 Building in the world of Bitcoin mining
01:00:11 The role of reading, learning, and curiosity
01:03:22 Reflections on success and happiness
01:08:13 Returning to Cleveland and local appreciation
01:11:33 Favorite hidden gems in Cleveland
01:13:22 Closing thoughts and contact information

-----

LINKS:
https://pinter.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Gerald was one of the very first guests ever on Lay of The Land, back on episode 6, where we talked about his path through Vox Mobile, building Able, and what it took to grow a venture-backed software company from Cleveland. We then picked the story back up on episode 142 after Able’s acquisition by Bullhorn, exploring what an exit actually feels like, what Gerald had learned about company-building, and his work with Bezlio, Docket, and EOS.

Today, we continue that arc with Gerald’s newest chapter: CentSight, an AI financial analyst platform designed to help founders and small business owners move from financial data to financial clarity, having just closed a $1.5m seed round.

In our conversation, Gerald and I talk about what it feels like to build again after an exit, the evolution from pursuing success to pursuing happiness, what coaching other founders taught him about decision-making, the gap between financial fluency and financial honesty, how AI changes the speed and shape of company-building, and why Gerald is still committed to building from Cleveland. We also explore the tension between velocity and taste in the AI era, the importance of human judgment, and what it means to start from zero again with more experience, more humility, and still a lot of joy.

Gerald is a thoughtful repeat founder, a candid operator, and someone whose story has become something of a living chronology of entrepreneurship on this podcast. Please enjoy my third conversation with Gerald Hetrick.

00:00 Introduction and Gerald's entrepreneurial background
03:34 Gerald's journey from Vox Mobile to SenseSite
07:55 The joy of building something new from scratch
11:31 Lessons from coaching entrepreneurs and EOS
17:55 Introducing SenseSite and its origin story
22:55 The core problem SenseSite addresses for SMBs
27:46 Building trust with AI products
33:00 The future of AI in finance and decision-making
41:45 Reflections on product market fit and team building
48:50 Gerald's current focus and excitement about the future
55:46 Gerald's thoughts on building in Cleveland
57:55 Closing thoughts and how to connect with Gerald

-----

LINKS:
https://centsight.com/
https://linkedin.com/in/geraldhetrick
Episode 6: https://www.layoftheland.fm/6-gerald-hetrick-able/
Episode 142: https://www.layoftheland.fm/142-gerald-hetrick-part-ii-bezlio-eos/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Joshua Friedlander — also known as The Jam Man — is the founder of Jam by Josh, a Cleveland-based small-batch jam company he started at just 10 years old.

What began as a childhood love of cooking, gardening, and canning has grown from a backyard hobby into a formidable and rapidly expanding food brand, now sold in more than 75 stores across Northeast Ohio, Pennsylvania, Illinois, and beyond. At 16, Josh has taken Jam by Josh from his home kitchen to grocery shelves national wide.

In our conversation, Josh and I talk about the origins of Jam by Josh, learning to sell through trial and error, what it takes to earn trust as a young founder, the persistence required to turn rejection into progress, scaling a food business, building a brand that makes jam feel fresh and exciting again, and what Cleveland has meant to his journey.

Josh is the youngest guest we’ve had on Lay of The Land, and this was a genuinely inspiring conversation about bravery, persistence, and starting before you feel ready. Please enjoy my conversation with Joshua Friedlander.

-----

LINKS:
https://jambyjoshcle.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they have helped lead the business through a period of significant growth while becoming the two youngest executives in their industry.
Beyond manufacturing, they are the Co-Founders and Managing Partners of BowFin Capital, an early-stage venture investment platform focused on backing exceptional founders across healthcare, fintech, industrial technology, and consumer businesses. They became angel investors in a fast-growing New York City startup while still in their early twenties and are passionate about expanding access to entrepreneurship and early-stage investing.
Finn and Bowen are the first brothers / dual recipients to ever receive Fast Track 50's Young Entrepreneur Award together, and recently became the first brothers in the 20-year history of the Cleveland Professional 20/30 Club’s Top 25 Under 35 list to be honored in the same class. Under their leadership, Alexy Metals was also recognized as Ohio Business Magazine’s Most Innovative Ohio Company in 2025.
Through both operating businesses and investing in the next generation of founders, they are working to build enduring companies in Ohio while helping inspire more young people to pursue entrepreneurship.

00:00 Introduction to Bo and Finn Alexy and their business journey
02:07 The importance of innovation in legacy industries
03:02 The story of Alexi Metals and their industry niche
07:28 Explaining brazing alloys and precious metal refining
09:52 Innovating in an industry resistant to change
14:32 Valuable insights in scrap and recycling
16:45 Creating a circular economy in precious metals
22:24 Growth opportunities and market expansion
24:16 The role of technology and e-commerce
27:33 Building in Northeast Ohio and community impact
29:09 The origin of Bofin Capital and venture journey
36:16 Lessons learned from early investments and trust-building
40:01 Storytelling, narrative, and building brands
45:24 Leadership lessons from parents and ambition
50:48 Reflections on entrepreneurship and future goals
53:26 The value of building publicly and inspiring others
58:46 Closing thoughts and hidden gems in Cleveland

-----

LINKS:
https://alexymetals.com/
https://www.linkedin.com/in/finnalexy/
https://www.linkedin.com/in/bowenalexy/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Kumar Arora — entrepreneur, investor, brand-builder, and the founder of Arora Ventures, a venture studio and portfolio of businesses spanning hospitality, apparel, events, creative agency work, and consumer brands. Born and raised in Cleveland’s Little Italy, Kumar grew up between science and art, a duality that continues to shape how he builds today. In our conversation, Kumar and I explore the cohort of ambitious Clevelanders he came up alongside, his early path through nightlife, events, and entertainment, the lessons embedded in failure and reinvention, and how ventures like Sora, ILTHY, Underdogs, and FutureLAND reflect a broader vision for Cleveland — one rooted in creativity, collaboration, and the belief that this city can think bigger, see in color, and export far more of its talent, culture, and ambition to the world beyond it.

00:00 Introduction to Kumar Arora and Cleveland's Building Scene
00:27 Kumar's Background and Cleveland Roots
01:15 Changing Perceptions of Cleveland
02:11 The Cohort of Cleveland Disruptors
03:24 Early Entrepreneurial Ventures and Failures
05:17 The Role of Personal Taste in Business
06:24 LA vs Cleveland: Roots and Energy
07:59 High Standards and Ambition in Cleveland
08:53 Evolution of Entrepreneurship in Cleveland
10:25 The Importance of Human Connection
11:49 Arora Ventures: From Exit to Investment
13:17 Brand and Taste: Living, Breathing Systems
15:35 Can You Improve Taste? Insights from Kumar Arora
17:17 The Pillars of Kumar's Business Evolution
19:00 Systems and Processes in Portfolio Management
20:07 Lessons from Failures and Resilience
22:30 Working Towards Freedom and Empowerment
23:52 Cleveland's Unique Perspective and Color
25:30 The Subjectivity of Color and Perception
26:55 Building Cleveland's National Profile
28:22 Cleveland's Identity and Future Potential
29:19 What Keeps Kumar Arora Up at Night
30:17 Empowering Local Operators and Artists
32:53 Futureland and Supporting Black and Brown Entrepreneurs
35:12 Lessons from Restaurant to CPG Business
36:48 Building Relationships with Big Brands
40:08 Planting Seeds for Cleveland's Future
42:33 Upcoming Projects and Cleveland's Visibility
43:31 The Power of Collaboration and Local Pride
44:16 Follow Kumar Arora and Stay Connected

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LINKS:
https://www.kumar-arora.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Alec Shankman is the founder of HeartRock Partners.

Alec has spent more than two decades at the forefront of entertainment, talent representation, reality television, digital media, podcasting, brand-building, and the creator economy. Before launching HeartRock, he was a Senior Partner at The Gersh Agency, following its acquisition of his division from A3 Artists Agency, where he built the Alternative Programming and Digital Media Division into a nine-figure 60-person bi-coastal team.

In our conversation, Alec and I explore his path from Cleveland to LA and back again, how he built new lanes in Hollywood by being early to unscripted TV, digital talent, and creator-led brands, and why he returned home to launch HeartRock. We also talk about the shifting power dynamics in media, why talent is increasingly becoming the network, what separates fleeting attention from durable enterprise value, why work ethic still matters the most, and why Cleveland’s strengths in entrepreneurship, manufacturing, consumer products, and community make it a compelling place to build this next chapter.

please enjoy my conversation with Alec Shankman.

00:00 Introduction and Alec's Cleveland roots
02:18 Alec's childhood exposure to entertainment
05:06 Seeds of a career in entertainment
06:45 Moving to LA and industry insights
09:59 Early waves of entertainment and Alec’s entrepreneurial approach
12:25 Leaving agency work to pursue entrepreneurship
14:54 Lessons from Hollywood and industry shifts
20:41 The evolution of media and talent representation
33:40 The vision behind HeartRock Partners
37:26 Why Cleveland? The geographic thesis
44:26 The creator economy and future opportunities
58:30 Looking ahead and Alec’s excitement for Cleveland
01:00:47 Closing thoughts and Alec’s advice for success
-----

LINKS:
https://www.linkedin.com/in/alecshankman
https://heartrockpartners.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

David Gilbert is the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission.

For more than three decades, David has worked to help Cleveland compete, attract visitors, host major events, and change the way the city is perceived — both by the outside world and by Clevelanders ourselves. Under his leadership, Cleveland has hosted events like the NFL Draft, NBA All-Star Game, MLB All-Star Game, NCAA Women’s Final Four, and the Republican National Convention, while Destination Cleveland has helped drive meaningful growth in visitation and visitor spending across the region.

In our conversation, David and I explore what it means to get people to “say yes” to Cleveland, the evolution of the city’s brand and civic pride, the role of major events in building momentum, the importance of place branding, and the generational opportunity to reconnect Cleveland to its lakefront.

David has been one of Cleveland’s most important civic storytellers and builders, and this was a thoughtful conversation about pride, perception, and helping a city more fully believe in itself — please enjoy.

00:00 The Mission to Change Perceptions of Cleveland
08:30 David Gilbert's Journey and Community Engagement
09:07 Understanding the Greater Cleveland Sports Commission and Destination Cleveland
19:52 The Emotional Connection of Place Branding
24:18 The Evolution of Cleveland's Brand and Local Perception
27:27 Transforming Cleveland's Image
30:48 Cleveland's Pride and Community Engagement
36:48 The Future of Cleveland: Growth and Development
44:02 Harnessing Cleveland's Natural Assets
47:57 Hidden Gems of Cleveland
51:23 Outro
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LINKS:
https://www.linkedin.com/in/david-gilbert-26427b7
https://www.clevelandsports.org/
https://www.thisiscleveland.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://www.ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

Duane Mancini, Founder and CEO of Project Medtech, a Cleveland-based platform helping medical technology companies move from promising invention to real patient impact.

What began as a podcast has evolved into a broader ecosystem of consulting, events, education, investor connectivity, and community-building for Medtech founders navigating the difficult path from idea to market.

In our conversation, Duane and I explore his path from science and research into entrepreneurship, how Project Medtech grew from a curiosity-driven podcast into a larger platform, and what founders often underestimate about building in Medtech. We talk about regulatory strategy, reimbursement, clinical validation, fundraising, the importance of team over product, and why Ohio may have a unique opportunity to become a more important node in healthcare innovation.

Duane is thoughtful, mission-driven, and deeply committed to helping more life-changing technologies reach patients. Please enjoy my conversation with Duane Mancini.

00:00 Building Trust Through Storytelling
07:53 The Evolution of Project MedTech
12:30 The Entrepreneurial Journey Begins
20:37 The Founding Team Dynamics
23:43 Lessons from 250+ Conversations
28:58 De-risking in Life Sciences
33:38 Navigating Capital in Life Sciences
38:35 Redesigning the Market Entry Process
41:24 Understanding Economic Impact in Healthcare
44:18 Measuring Impact and Success
48:11 Optimism in Life Sciences and Med Tech
50:46 Opportunities for Ohio's Life Sciences
54:44 Building Supportive Ecosystems
59:23 Outro
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LINKS:
https://www.linkedin.com/in/duanemancini
https://www.projectmedtech.com/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at https://ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

What does it take for AI to matter inside a real operating business? Not as a demo, not as a dashboard, and not as a generic productivity tool — but as something that answers calls, reduces clicks, quotes freight, improves service, and helps people spend more time doing the work that actually moves the business forward.

Today we're republishing an episode from The O.H.I.O. Fund Report with Mark Kvamme — co-founder, CEO, and CIO of The O.H.I.O. Fund — Peter Coratola, founder and CEO of EASE Logistics, and Andy Jenks, co-founder of JAKIB.ai.

Together, they unpack one of the clearest examples we’ve seen of applied AI in Ohio: a service-heavy logistics business navigating a difficult freight market, partnering with an AI company to start small, solve real operational bottlenecks, and eventually build Amy — an AI layer embedded directly into how EASE works. They discuss track-and-trace calls, customer service, quoting, user adoption, CEO-level ownership, and why AI at its best may be less about replacing people and more about multiplying their output.

So please enjoy this conversation with Mark Kvamme, Peter Coratola, and Andy Jenks.

00:00 Introduction to the Ohio Fund and Ease Logistics
05:12 Challenges in the Logistics Industry
09:50 AI Transformation in Logistics
13:55 First AI Project Implementation
17:26 Integrating AI with Existing Systems
20:12 User Adoption and Trust in AI
23:20 Operational Efficiency and Cost Savings
26:36 AI as a Knowledge Transfer Tool
31:39 Lessons Learned in AI Implementation
33:04 The Supercharged Engineer: AI's Impact on Productivity
34:28 Empowering Non-Technical Users: AI for Everyone
38:03 AI as a Multiplier: Enhancing Workforce Efficiency
40:47 Customer-Centric AI: Transforming Client Interactions
44:26 Mindset for AI Adoption: Insights for Business Leaders
47:26 Evaluating Business Readiness for AI Implementation
51:03 The Ohio Advantage: Why Midwestern Companies Thrive
53:28 Future Predictions: The Next Big Leap in AI and Business
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LINKS:

• https://easelogistics.com/
• https://www.jakib.ai/
• https://www.linkedin.com/in/peter-coratola-jr
• https://www.linkedin.com/in/ajenks/
• https://www.linkedin.com/in/markkvamme/

-----

SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.

Learn more at ceritypartners.com/NPR or call 216-464-6266.

Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. 

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.

Learn more at https://roundstoneinsurance.com/

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https://www.jeffreys.page/

Teddy Baldassarre has built one of the most influential watch platforms in the world — and just as compelling as the watches themselves is the entrepreneurial story behind it.

I first met Teddy almost ten years ago at StartMart in Terminal Tower, before any of this existed: before millions of followers, before the global audience, before the authorized retail partnerships, and before the beautiful physical boutique we recorded this conversation in at Crocker Park.

In this episode, Teddy and I explore where his passion for watches began, how a first YouTube video evolved into one of the largest educational platforms in the watch world, and how he turned content into trust, trust into community, and community into a real business.

We talk about entrepreneurship, self-expression, building online credibility, navigating the leap from digital media to commerce and physical retail, working with traditional watch brands, the enduring appeal of mechanical watches in an age where no one technically needs one, and what watches can teach us about craft, memory, status, meaning, and time itself.

At its core, this is a conversation about building something that is an honest extension of who you are — and what can happen when curiosity, taste, discipline, and timing compound over the course of a decade.

00:00 Introduction & Meeting Teddy
01:00 Early Days: Startups, YouTube Beginnings
03:00 Discovering a Passion for Watches
06:00 Watches as Craft & Self-Expression
08:00 Turning Passion into Business & Monetization
11:00 Launching E-Commerce & the Pandemic Pivot
13:00 Brand, Community, and Content
16:00 Building an Approachable Watch Platform
18:00 Opening the First Store & Physical Expansion
20:00 Partnering with Legacy Watch Brands
22:00 Storytelling, Heritage, and the Value of Watches
25:00 Watches in Modern Culture & Technology
28:00 Entrepreneurial Learnings & Scaling a Personal Brand
32:00 Team Building and Company Culture
34:00 Pride, Impact, and Alignment with Life’s Work
36:00 Building Trust Online
38:00 Defining Success
39:00 Personal Curiosity & The Future of Watchmaking
41:00 Looking Ahead: Growth, Retail, and Community
42:00 Why Cleveland? Building Local Roots
45:00 Reflections on the Journey
46:00 Cleveland Hidden Gems & City Pride
49:00 Outro & Closing Remarks
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LINKS:
https://www.youtube.com/teddybaldassarre
https://teddybaldassarre.com/
https://www.linkedin.com/in/teddy-baldassarre-70795890/

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Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa

Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/