LBM Talks

In this episode of LBM Talks Social Media, Amy Smiley, VP of Marketing & PR at 84 Lumber, shared the mentality and tactics that took them from their small social media presence in 2016 to roughly 700,000 followers on all their platforms combined in 2025.
Key points Amy shared include the Super Bowl ad that skyrocketed their brand awareness, how innovation and remaining digitally current contributed to their growth, and the kind of themes their content is built around.
This is a story of investing in the digital landscape and reaping its rewards.
Thank you PWT for sponsoring this episode of LBM Talks Social Media.

In this episode of LBM Talks Credit, Thea shares multiples ways to act when a customer ghosts you. There's persistence, mechanics liens, Little Miller Act, small claims court, and more.

If you've ever gotten ghosted by a customer right when you need them the most, you're not alone. Learn some new strategies in this episode then leave us a comment about a time you got ghosted.

Contact Thea with any podcast related questions and comments at [email protected].

Beth PopNikolov is the CEO of Venveo, a digital marketing agency that serves the LBM industry. In this episode, Beth discusses the importance of social media in our digital age, which content formats perform best on different platforms, content ideas for LBM dealers, and why individuals in your company should be utilizing LinkedIn.
Tune in to this episode if you want to a better understanding of how social media affects your business, ways to use it, and creative ideas for content.

In this episode, Thea Dudley and Maureen Brennan break down the content of a recent article by CreditSafe titled "Why Tariffs Require CFOs to Reshape Working Capital Strategies." Thea and Maureen discuss how current tariffs could affect your business and how to be proactive in protecting your company.

Please send all podcast inquiries to [email protected].

Get in touch with Maureen at [email protected] or connect with Maureen on LinkedIn.

In this episode, Sally is joined by TJ Shaheen, Executive VP of Builders' General, who shared his executive level perspective on the value of social media for LBM dealers.

TJ discussed how social media is a great tool to affordably increase brand awareness and it's potential for LBM dealers to connect with each other. He also shared information about their recent video series that served both their social media profiles and their customers'.

Curious if investing in social media makes sense for you? TJ can help.

Contact TJ at [email protected].

Please send all podcast inquires to [email protected]

The LBM industry has been described as an "underserved industry" by technology companies who are now flooding to the scene. Today, there are several options to choose from when shopping for a software to help streamline your operations.

In this episode, Thea shares her own experiences with the different options and what it takes to successfully choose one.

Let us know what you think in the comments section and reach out to [email protected] for all podcast related inquires.

Samantha Post, Co-Owner of T and M Hardware, was invited to be on LBM Talks Social Media because of her personable and transparent approach to running her company's Instagram account.
It's not often you see the individuals of a business take to their company's social media, which is the reason Samantha stood out. By using social media to communicate, Samantha has built trust with her customers and opened new opportunities for promoting their business.
Take a listen to this episode and learn why she takes this approach, how she assured her family, and the response she's received online.
Find her content on Instagram @tandmhardware.
Please send all podcast inquires to [email protected]

Succession planning is for more than just the Owner of a company, it's essential to the well being of all departments.

Thea is joined by Sam Brownell, Founder and CEO of Stratus Business Advisors, to discuss why departmental succession planning can fall through the cracks, how individuals can be empowered during the retirement process, what steps the individual and owner need to take to achieve successful planning, and more.

If you want to retire but aren't sure they could survive without you, this episode is for you...

Contact Thea at [email protected]

Call Sam at 301-873-4602

Email Sam at [email protected]

Or go to https://stratusbusinessadvisors.com

This week, LBM Talks Social Media welcomes Ryan McAnally, Marketing and Communications Manager, and Sallie Keene Denton, Marketing Specialist, from Wilson Lumber Company, LBM Journal's 2025 Dealer of the Year (category: $100MM+).

The insights shared in this episode include how social media fits into their digital marketing strategy, how marketers can measure social ROI, the content creation process for Wilson Lumber, and more.

Connect with Sallie: https://www.linkedin.com/in/salliekeenedenton/

Connect with Ryan: https://www.linkedin.com/in/mcanallyryan/

Thea Dudley, also known as the Credit Overlord, writes a monthly Credit Q&A column for LBM Journal. Because she receives multiple questions every month, many are not featured in the magazine. LBM Talks Social Media is now the place where these additional questions get answered.

Enjoy another episode of The Column Comes Alive.

Thea's monthly column: https://lbmjournal.com/author/theadudley/
Send questions to [email protected].