Lead Gen Leaders

Chris Behan has been in the website development and paid search business for over 20 years. He is the founder and CEO of Socius Marketing - one of the largest website developers to focus on home remodeling. Socius has designed many of the websites for the top 50 remodelers in the US and won multiple prestigious awards for the sites they have created. When it comes to converting more leads through your website, Chris is the Lead Gen Leader. Tune into this episode to get great tips on getting your website to produce more leads.

Pat Burke is the first and only Irish-born player in the history of the NBA. Throughout the course of his playing career in college, Europe and the NBA, he won six championships! He shares his wisdom regarding the differences between an average coach and a great coach!

As business owners or leaders within a business, we take on many roles. Above all, we are coaches. Tune in to hear the philosophies that transcend beyond sports into the business world. To hear more of Pat's Burke's wisdom, register for LEADCON 2021 in Orland where he will be speaking live!

Tony Hoty and I discuss the five MAJOR mistakes that we see contractors making right now and how to avoid them. We see these mistakes being made among many of or clients, regardless of how big or small. Tune in to this episode to learn how to steer clear of the major mistakes that may be costing you a minor fortune!

Jameka has spent the majority of her career running back end operations for American Exteriors, a quickly growing company that was acquired by a private equity company. That means she knows how to roll with the day to day punches a remodeling company can throw at you when in fast growth mode. We tackle one of the biggest issues today that companies are facing. That is long lead times and we discuss how to turn that frown upside down. We also discuss how when the back end of your business is running smoothly, that it can turn into more leads. Jameka is truly a Lead Gen leader, she is currently a consultant with me at Tony Hoty Training and Consulting. Tune into this episode to learn how getting the back end right can add to lead generation. 

Did the pandemic catch you flat footed? Tune into this episode to hear a Lead Gen Leader discuss how TV can work for you. Ron Jumper, CEO of Ron Sherman Advertising, has been involved with marketing for the home improvement industry since he was old enough to walk, simply put it is in his blood. With an unmatched depth of marketing knowledge, no one is better equipped to provide an intimate knowledge of TV advertising. He has a deep understanding of each local market in North America, and has the ability to engineer complex lead programs with the right media buy and the right creative to get you a cost effective Lead through TV.

Richard Oatman is truly a Lead Gen Leader, he has been helping business owners get predictable and measurable results from their marketing efforts. He grew up with a father who owned a radio station in Wichita, Kansas.  He watched him operate that radio station to be both entertaining for the listener and a force in getting results for their advertiser's marketing investment.

Richard started out as a radio account executive and later moved to Kansas City as a sales manager for a radio station.  During that time he learned what a powerful force radio could be in generating leads, and he saw how shockingly few people really understood how to use it.  He started First Person Advertising in 2008 so he could put the knowledge that he had gained in his first 20 years to help his clients succeed in their marketing efforts.

Today he specializes in Home Improvement marketing and manages radio and television marketing campaigns in over 23 different markets as large as Houston, Tx, all the way down to Norfolk Ne.

Are you utilizing technology to qualify and get the best results for your leads?  My guest Ruben Ugarte is a Lead Gen Leader, he tells the story of growing up in a family roofing business to moving on to becoming lead purchaser for a huge solar company where he bought thousands of leads a month and the tech he used to help them convert. In fact he loved the technology so much he made the move to becoming the sales director for that technology, Active prospect. Technology is becoming more and more relevant in the home improvement industry. Tune into this episode to hear about technology being used to convert the most leads and the best practices that go along with them.

How would like to get 5% or more net sales by not having to generate a new lead? Rehash is your answer! Do you follow up on all your unsold leads? If you are currently not following up or would like to make your rehash program better, this is the episode for you. My guest today Chris Bache has a passion for rehash, in fact he started a whole company around helping contractors follow up with their unsold leads.  Chris has spent years and years around sales and marketing and for the last 5 years has invested his time into building Hatch. Tune into this episode to learn how to mine your unsold leads to get the gold.

Do you know Matt??? Matt De La Cruz is the Founder and CEO of The Winning Minds Group, He is a John Maxwell Certified Coach, Teacher & Speaker and World-Renowned Leader in the Personal Development industry. Matt has quickly risen to the top of the personal development industry. His passion lies with coaching people both personally and professionally on topics such as Attitude, Goal Setting, Work Life Balance, Sales and Leadership.

With his unique and awe-inspiring delivery style, powerful presence and his motivating and heart-felt message Matt has impacted and transformed the lives of hundreds of thousands of professionals helping them to achieve new levels of success.

Formal education will make you a living but self-education will make you a fortune.  Tune into this episode to catapult your personal growth and hear leadership truth's to help you become the best you, you can be. 

John Anglis is a LEAD GEN LEADER! Why? He knows how to hold people accountable to achieving their goals! One of the biggest challenges that companies face when striving to reach their targets is accountability. How do you increase performance without decreasing morale. As a leader, you get the results that you allow. The unfortunate part is when you allow people to under-perform regularly, that apathy translates to more and more poor performance over time. When analyzing the accountability spectrum, we see two extremes  - no accountability whatsoever or suffocating micro management. Neither of these drastic scenarios are good for business. Tune into this episode of the LGL Podcast to hear how John Anglis has become an expert on accountability. In addition to building his own successful home improvement business, John coaches and trains others in the industry on how to become more profitable. He accomplishes this by empowering managers to make decisions for themselves and grow through that process. His systems have ultimately given him the freedom to spend significantly less time working in his business and much more time working on it.