In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up.

07:55 Young Jessie deals with entrepreneurship and the ATF
24:00 Why was is CallAction.co created
34:00 Moving the landing page to text and mobile
37:15 Facebook advertising and text
47:10 Defining the lead generation funnel

In this episode, we are joined with Karol and Alexander from CJ Affiliate. We discuss all things lead generation in the UK. Listen in to hear what they see across the CJ network on what campaigns are working, what trends they see, and so much more. 

To contact information: 
Karol Kelner: [email protected] 
Alexander Higson: [email protected] 
General: [email protected]

In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.

John Challis of Frontpoint joins us for this podcast to discuss all things Lead Gen. John has experience working for some of the biggest lead generation brands in the mortgage industry and he and Mike get to reminisce about the good old days and how they have changed, or maybe how they have not changed.

In this episode, we continue to talk about diversity within the industry. We are joined by Kathy Bryan, the Founder of Women of Martech, and the CMO at Digital Media Solutions and we discuss gender equality and her efforts to amplify the voices of women across the industry. For more information on the Women of Martech please visit. https://womenofmartech.com/

In this episode, we are joined with Jen Capstraw from the Women of Email Association. Jen shares her experiences as a woman navigating the marketing world, her efforts to help other women, and her efforts to support the Women of Martech initiative.

In this podcast, we talk with Chad Williamson from Fluid Education. We discuss industry diversity, the EDU industry, and ways we can make a positive change in the lead generation industry as a whole.

Being successful in sales and business is more about the ABC's of closing. In this episode, I get to talk with Jason Cutter of Cutter Consulting Group about what makes a great salesperson. Take a listen and let me know what you think makes a great salesperson.

In this episode, we talk with Matthew Conlin, the Co-Founder and President at Fluent. We get to hear how he first met his business partner and they eventually took Fluent from 2 to 200+ employees.

In this episode we talk with Nima Hakimi, the co-founder of Convoso. I get a chance to hear about how he founded Convoso, navigated the evolution of the platform and the companies culture, as well as best practices for outbound contact strategies for lead generators and lead buyers.