Filling your content with value is an absolute must. Especially if you intend to grow an audience, following, or list... And start marketing to them.
Too many marketers these days are trying to bring new customers into their entrepreneurial ecosystem, by announcing what they have to sell.
This is great, if your audience, or followers, have been receiving valuable info from you for some time. This is because it allows a sense of trust to set in, and an actual relationship to start to develop.
It is SO important to do this long before presenting an offer, of any kind, to any of the people you want to sell it to.
When you consistently deliver valuable content, without selling, you position yourself as an expert that is willing to give their best advice for free... As long as you are consistent, overtime.
If you are not an expert yet, your content can be revolved around you documenting the process of you becoming one. Not only will this help with future sales, but it will become a valuable asset after you become a success. Your whole journey will be documented...
Delivering valuable content right up front is key, when raising the lifetime value of all your customers. Most of us start off by focusing on what will get people in the doors, instead of on what will keep them there... (I know I did...)
I once heard Gary Vaynerchuk (Serial Entrepreneur & Super Successful Business Man) say,
"I'm not in the customer acquisition business. I'm in the customer retention business."
This is so smart. Think about it. If your putting content out that is so valuable to your perfect customer that they keep consuming it, no matter what... Then you always have their attention, and when you are ready to give them some sort of offer they will be ready to receive it.
So how do we ensure that all of our content we are providing and putting out there in the world is valuable to our own perfect customers.
How can you start: Filling Your Content With Value... From the start?
This is what we're about to tackle in Episode 11 of Ecom Billionaires
Sid down, relax, strap in, and enjoy the show!
If you'd like to read along while you listen, or get links to other bonus materials, or watch embedded videos from my YouTube channel, visit:
https://ecombillionaires.com
Or, you can check out my YouTube Channel directly here:https://www.youtube.com/channel/UCRGlssYACH82G8u7bm2Om0Q