Lead With Heart

In this episode, I share why I took an intentional break from marketing, and how my business kept flowing anyway. If you’ve been busy, burnt out, or feeling blah about your work, this one’s for you.

You’ll learn:

Why a grounded pause won’t tank your client pipeline when your foundations are strong

How headspace matters more than “finding time” for marketing tasks

What happens creatively (and financially) when you actually decompress

Links:

♥️ Book your Heart Hour (1:1 Intensive): https://samarabortz.com/heart-hour

💗 Subscribe to The Pulse: https://samarabortz.myflodesk.com/the-pulse

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

In this episode, Samara and Isobel pull back the curtain on their Website in a Week process, the signature In Tandem experience that delivers a fully written, designed, and launched Squarespace website in just five days.

We walk through every stage of the process, from client prep and intake, to collaborative copy and design, to refinement and launch, sharing how we balance creativity with structure, collaboration with boundaries, and artistry with strategy.

Whether you’re a service provider curious about intensives or a business owner considering a new website, this behind-the-scenes look reveals how two creatives build high-quality, high-touch client experiences that actually feel good (for both sides).Links:

💻 Inquire about Website In A Week: https://intandemstudios.com/

🌸 Join Rebirth before November 13, 2025: https://samarabortz.com/rebirth

♥️ Book your Heart Hour (1:1 Intensive): https://samarabortz.com/heart-hour

💗 Subscribe to The Pulse: https://samarabortz.myflodesk.com/the-pulse

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

This week, I’m pulling back the curtain on how I soft-launched a brand new mentorship offer in my business, and the clarity that unfolded once clients started coming through the door.

You’ll hear:

Why I resisted offering one-off intensives for so long

The three reasons I finally decided to add them to my offer suite

How I rolled them out without a sales page, launch plan, or complex strategy

What I discovered clients actually need (hint: it wasn’t just a strategic fix)

You’ll also hear two client stories that uncover what people think they’re hiring me for vs. the transformation they really walk away with.

And finally! I’m officially introducing the Heart Hour: my new 1:1 intensive designed for creatives and coaches who are craving clarity, momentum, and high-touch support around one specific area in their business.Links:

♥️ Book your Heart Hour (1:1 Intensive): https://samarabortz.com/heart-hour

🍦 Download The Soft Launch Planner: https://samarabortz.myflodesk.com/soft-launch-planner

💗 Subscribe to The Pulse: https://samarabortz.myflodesk.com/the-pulse

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

💌 Subscribe to my Substack: The Heart Behind It:

In this episode, you’ll hear a candid recap of my summer, with equal parts vacationy adventures and business breakthroughs. Exactly what’s inside:

How I intentionally designed July as a slow, spacious month (and why it worked)

The surprising $30K sales that rolled in while I was away from my desk

The messy June that led to much-needed rest and recalibration

Non-biz highlights: orcas, reunions, and the now-legendary “Meatball Invitational”

The big business download that sparked my new Heart Hour offer

My commitment to letting vacation energy become everyday life

Tune in for a mix of lifestyle + strategy that will remind you that part of growing and scaling is slowing down and making space for the ideas (and clients) to flow in.

Links:

♥️ Book your Heart Hour (1:1 Intensive): https://samarabortz.com/heart-hour

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

If your current marketing rhythm has you feeling burnt out, it might be time to add a slower, more sustainable channel to your mix. In this episode, I’m joined by Pinterest strategist and founder of Life Goals Collective, Coley Lane. We talk about why Pinterest is such a powerful long-term growth tool for coaches, service providers, and creatives—and how you can start using it without adding more stress to your plate.

Tune in for:

How she went from lifestyle blogger to teaching Pinterest strategy for women-led brands

Why Pinterest is different from other platforms (and why patience pays off)

How to know if your business is ready for Pinterest marketing

Tips for standing out in a competitive, visual space like design or photography

The first steps to take if you want to start leveraging Pinterest for more leads and traffic

Whether you’re brand new to Pinterest or ready to uplevel your strategy, this conversation will help you see how it can fit into your marketing in a way that feels aligned, doable, and effective.

In today’s episode, I’m walking you through the 6 biggest mistakes I see creative business owners making on Instagram Stories, and how they might be quietly costing you sales.

I’m also sharing the exact mindset and strategic shifts that helped me go from “cute Stories with my coffee” to using Instagram as one of the most effective sales tools in my business.

We’ll cover:✨ The difference between connection content and conversion content✨ Why curated Canva slides might be killing the vibe (and what to post instead)✨ How to start selling more frequently without annoying your audience✨ Why unfollows and low views might actually be a good thing✨ And what it really looks like to show up and sell in a way that feels like YOU

If you’ve ever thought, “I know I should be using Stories, but I don’t know how to make them actually work for me,” this episode is for you.

PLUS: I’m sharing details about Stories School, a $33 pop-up program starting June 23rd to help you sell more naturally on Stories using real-time frameworks and coaching.

And if you’re craving deeper mentorship to build your feel-good business that brings you the clients, impact, and income you’re desiring, The Expansion Collective is enrolling now through July 9th.

Links:

🍎 Stories School: https://samarabortz.com/stories-school

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

In today’s episode, I’m sharing one of the most powerful lessons from The Shifts (my free 5-day audio series for creative entrepreneurs) and it’s all about selling. (Not the sleazy kind. The real, embodied, generous kind.)

We’re diving into:

Why selling isn’t just strategy, it’s energy, self-trust, and service

A story about a simple sales moment that changed my life

How to reframe visibility and stop whispering about your work

If you’ve ever felt awkward, icky, or too much when sharing about your offer, this one’s for you.

🎧 Want the whole audio series? Sign up for The Shifts and get the private podcast feed delivered straight to your inbox.

Links:

🌀 Free! The Shifts: https://samarabortz.myflodesk.com/the-shifts

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

Slow seasons in business can feel stressful. When inquiries dry up and the calendar looks empty, it’s easy to spiral into panic, scarcity, and over-marketing energy. But what if the slowdown isn’t a problem to fix… but an opportunity to shift?

In this episode, I’m sharing what actually works when your bookings hit a lull, from important perspective shifts to client-nurturing strategies that have helped me and my clients rebound with more alignment, ease, and dreamy clients.

You’ll hear:

What not to do when you hit a slow season

The behind-the-scenes strategies I use to magnetize new leads without hustling

A powerful client story that proves slow doesn’t mean stuck

How to reframe the quiet as a strategic gift

If you’ve been feeling like the momentum is missing, this one’s for you.

🎁 Free Resource Mentioned: The ShiftsA 5-part audio series kicking off on June 9th to open yourself up to your dreamiest clients, desired income, and aligned marketing… without the pressure or hustle.

Links:

🌀 Free! The Shifts: https://samarabortz.myflodesk.com/the-shifts

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

Ever feel like no matter how much you post, show up, or create… it’s still not enough?

We’ll unpack what it really means to trust your content strategy, how to stop spiralling after you hit publish, and why knowing your “enough” is the secret to creating with confidence (not pressure).

You’ll learn my two-part approach to building that trust muscle, starting with a rock-solid strategy and moving into the energetic practices that help you stop overworking and start receiving.

We cover:

The “leaky bucket” trap that keeps you stuck in overwork

My personal story of early business burnout and content pressure

Why your strategy must come alongside the energy work

A step-by-step overview of my Heart Method framework

The concept of “Pillars of Enough” and how to define yours

Energetic practices to help you stop obsessing and start trusting

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz

💌 Weekly Newsletter: The Heart Behind It:

In this behind-the-scenes episode, I’m giving you a front-row seat to recent coaching conversations from inside The Expansion Collective: my signature group business mentorship program for creatives.

This episode is a goldmine of real questions, and the kinds of actionable, soulful answers you can expect inside TEC. Whether you’re mapping out a new offer, navigating business with limited time (hi, parenthood), or wondering how much of your personal life belongs online, this one’s for you.

We cover:

💸 Are low-ticket digital products worth it?My honest take on $10–$100 offers, what makes them work (and what doesn’t), and how to use them to build trust and lead into your higher-ticket programs.

🗓️ How to structure your week with limited time:A framework for mapping out your tasks based on energy and impact, especially useful if you’re juggling business with parenting or caregiving.

📱 How personal is too personal on social media?We talk boundaries, connection, and why “professional” doesn’t have to mean impersonal when you’re a personal brand.

🛠️ The real timeline behind creating programs like TEC and Rebirth:Spoiler alert: it didn’t happen overnight. I walk you through exactly how these offers came to life and how you can build your own signature program without burning out.

Curious about joining The Expansion Collective?The next round kicks off at the end of June 2025. If you want a soulful, strategic space to grow your business (without pushing, forcing, or performing) you’ll want to hop in. Join before June 6th and save $300.

If this episode resonated, I’d love it if you subscribed, shared it with a friend, or left a review. 💛

Links:

🦋 The Expansion Collective: https://samarabortz.com/group-business-coaching

✨ Private Mentorship: https://samarabortz.com/private-mentorship

💕 Instagram: https://www.instagram.com/samara.bortz