Lead with Purpose

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, an ex-police officer who is now a heart-led coach who coaches entrepreneurs in visibility and marketing to explain her journey.

KEY TAKEAWAYS

• Policing took me to new places and parts of myself that I didn’t know existed. It stretched me in all sorts of areas and put me into contact with people I’d never have met. What it developed in me was a real compassion for people and the start they get in life. We have the power to help them change that.
• Once I had children, I started my first business which grew until covid shut the front-facing business down. I went online and discovered there’s a lot of really passionate people out there who want to help others, and I realised that I had the skills to help them do that.
• Many people I was dealing with while in the police force had never been given the chance to follow their heart. They’d been almost pushed into a way of life they didn’t enjoy or like. I as my business clients the same thing now: Deep down, what would you really like to do in life? Most of them had something but they never thought it would be possible. Often it was to support a family, have a business of their own, bring in an income, but they didn’t know how to do that.
• Changing peoples’ lives is wonderful. Watching them begin to access and do what they’re really capable of… I love it, it gives me energy every day.

BEST MOMENTS

‘Policing taught me a coaching mindset.’

‘If everybody that I dealt with say thank you to me by the end of their journey with me, I’d feel like I’ve done a good job.’

‘If you had the choice to do what you really want to do, what is it that excites you and who is it you’d really love to help?.’

‘If you follow your heart the world is a bigger place, the imagination can take you much further than your mind can, and it can really draw out of you the magic that’s inside.’

ABOUT THE GUEST

Angela Roth: My own Career path is many and varied, following our own travels around the country. But my passion, and first love, is helping coaches to thrive, giving them the skills they need to follow their own calling! Everyone should have the opportunity to Succeed From The Start - hence the name of our training and development community membership; none of us goes into business without experience to share, and drive to achieve - if you haven't hit your success yet, help is at hand!

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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

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On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to David Chenery to talk about sustainable interior design and architecture and the differences and similarities between the two.

KEY TAKEAWAYS

• We work with existing buildings. In the hospitality world, which we serve, the average space gets fitted out every 5-7 years. We need to look at that in terms of our duty as designers to avoid as much waste as possible and limit the environmental impact of that change.
• Sustainability and circularity weren’t discussed in this industry for many years because the job is hard enough with pleasing the client, meeting budgets, deadlines and building control regulations, sometimes you’re just trying to get through it. We focused and dug into sustainability about 5-6 years ago because we wanted to hold ourselves to account as well as attract clients that are interested in that agenda too. The industry has got better and there are people doing good things, but I’m also aware that we’re not really representative of the whole industry.
• The first thing we look at with a fit-out project is what will be demolished or removed and how can you keep as much as possible and make best use of the space there. Then we look at low-impact design to make the least number of design moves you can, bringing in the least amount of materials, optimising the layout for efficiency, using ethically sourced materials. We also have to design for end of life so that we minimised the waste and impact of the disassembly process.
• Does sustainable design cost more money? It depends how far back you go in the design process. 80% of environmental impact is baked in at the design stage. Rather than build a cupboard from more expensive FSC-certified plywood, could you build a set of shelves? Yes, you should, because you’ll be using 20% less material which will cost you less than a cupboard made from cheaper, uncertified plywood.

BEST MOMENTS

‘Restaurants can open and fail within 2 years, all the material, energy and effort involved in getting that open is then wasted.’

‘A lot of people think about carbon and NetZero when they think about sustainability, but in the fit-out world carbon is measurable and can be important, but it’s not holistic enough.’

‘When you throw something away there is no ‘away’, it has to go somewhere, can you donate materials to charities or break it down and process the materials in a genuine recycling way to avoid landfill?’

‘The deeper we get into it the more interested I am in the principles: What is the least we can do to be excellent?’

ABOUT THE GUEST

David Chenery is the founder of Object Space Place, a sustainable hospitality design studio, working across architecture, interior design and branding. He also co-hosts the “Hospitality and the Infinite Game” series with Michael Tingsager.

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Podcast

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

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LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joshua Prieto, co-founder of Seeds of Tao, about regenerative enterprises.

KEY TAKEAWAYS

• The regenerative movement and regenerative enterprises are working towards is that we’d like to see a circular economy in the future, one that’s just and fair and actually has a right alignment with the natural systems that are at play. There’s not one circular/regenerative business out there today, we’re all very dependant on an extractive system, but we’re trying to seed the notion that business doesn’t have to be, that’s the vision we’re trying to bring to life.
• I discovered permaculture (the philosophy of moving beyond sustainability towards a more regenerative realm) around the same time I began my career in marketing, branding, sales and messaging. I found myself split; I really loved marketing and messaging and the creative outlet that provided me, but at the same time I found myself not wanting to be involved in capitalistic/consumer-driver, growth at any cost campaigns. 
• Circular and regenerative are similar, though circular is more focussed on the product side. In a lot of ways, it’s harder to change a product/consumer-driver world into a more regenerative one. Its already ingrained in an extractive system. Regenerative businesses are coming up with new or different ways that detach themselves from the extractive systems that are at play.

BEST MOMENTS

‘Truly regenerative businesses are in alignment with nature, they don’t take or extract from natural systems, cultures, etc.’

‘We can do business in a different way.’

‘We should never blame the tools (marketing), we should always take responsibilities for our own actions.’

ABOUT THE GUEST

Joshua Prieto is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.

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 ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

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On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chris Desai, an award winning CEO, philanthropist and entrepreneur who is highly experienced in sustainability in the fashion industry and runs an environmental charity.

KEY TAKEAWAYS

• Through working in music and fashion I ended up in fast fashion, which we all know is a massive polluter. 10 years into my career I started to see the amount of pollution we were causing and what we were doing to our planet and I though; enough’ s enough. I can’t say I love the planet and want to protect it whilst my industry is breaking the planet.
• I would click a button and order 400,000 T-shirts for the week. You don’t realise how much water, dye, polyester, plastic that uses. Then you think of the ethics of the working conditions in certain countries. The buying behaviours of people in the UK are causing a lot of these issues abroad. It’s so easy to press a button and alleviate the responsibility.
• I got to a point where I realised that my values of protecting the planet, looking after nature and my job were completely misaligned. I had an honest conversation with myself where I discovered I was a hypocrite; I’m not living what I believe. 90% of the world are also hypocrites, not living what they believe, their actions do not equate to what they believe.
• When I left that job I took six months out and spent it sailing, it wasn’t glamourous, it was damp and horrible, but it was at a time that I really needed to connect back to the planet and understand that I had a higher purpose and a better calling that just making money designing clothes. On that six-month journey at sea with no laptop or phone, meditating every day that I truly connected with myself and whether it made money or not I was going to live my purpose and have faith.

BEST MOMENTS

‘Not many people know that the textile industry is the second biggest polluter in the world.’

‘I walked out of the big London fashion firm that I worked for because I seemed to be the only one that could see that we were killing the planet.’

‘When you ask people: “If I gave you £1million what would you do?” It’s never what they’re doing right now.’

‘We are all human and all living on one planet. Conservation is a uniting factor that transcends all beliefs, gender, race, we’re all on this planet and we can all look after it.’

ABOUT THE GUEST

Chris Desai is an entrepreneur and philanthropist who set up The Vayyu Foundation in 2017, a registered charity that has made considerable contributions to the benefit and protection of the planet with its global projects UOCEAN 2050 and UEARTH 2050.

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lydia Brearley, a sustainable fashion advocate, about fashion, legislation, and how we can make changes together as an industry.

KEY TAKEAWAYS

• While I was living and working in Shanghai in 2016 the Chinese government was focussing on pollution levels and a lot of the factories had restrictions imposed on them in terms of their output. At the same time mills were closing down which meant that orders were going late, prices were going up and this started affecting my business. 
• Occasionally a siren would go off in the city, which was panicking for me having never had it explained. It was a pollution siren indicating that the pollution level was so high that school kids couldn’t play outside. In that moment my business didn’t fell aligned with my own personal values and I started to pivot my career toward sustainability.
• When was first consulting and speaking to directors it felt like they had intentions, but trying to move the dial and impact change was quite difficult. A lot of us in the industry need to almost unlearn all that we’ve learned in our careers because it’s not fit for the future.
• Whether your business is impacted or not you need to have an understanding of what these legislations are about and why they’re being introduced, what the challenges and risks are in the textile industry and why they’re being implemented in the first place. Even if you don’t need to officially comply, it’s important that you understand the principles behind it and start to adopt that in your business. 

BEST MOMENTS

‘Enkel means ‘simple’ in Swedish, it’s all about simplifying sustainability.’

‘There’s so much happening in legislation, it’s really overwhelming. Everyone’s talking about it but there’s very few resources where you can identify what things mean, the differences between different acts and what acronyms mean.’

‘It can take seasons to implement change, when you look at the reports about where we’re going, we don’t have that much time.’

‘I appreciate how challenging it is for bigger brands to do a lot of this stuff, but I’m very much in the mindset of: You can’t just tick a box, it is a journey, start with the biggest impact and go from there and make sure that everybody in the business is aligned with that vision.’

ABOUT THE GUEST

Lydia Brearley is a Fashion Buyer and sustainable fashion advocate, with over 20 years global experience, having lived and worked in London, Brussels, Shanghai and Sweden. She now specialises in Sustainability and Circularity @thisisenkel, and supports brands and businesses to drive meaningful change within the Fashion Industry.

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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, about her book, ‘Flip The Switch’.

KEY TAKEAWAYS

• The book is about the 2 forms of consciousness that most humans experience (only 3-4% of us don’t). We live in a state of almost perpetual conflict, inner and outer, which I call ‘war consciousness’ and it stems from the structure of the left brain where we spend way too much time trying to fix things, tactically/practically figure things out, where we feel like we have to capture, contain and control something out there. Systemically we’ve pushed ourselves as a species more and more into that kind of consciousness which is really bad for us.
• The other form of consciousness inhabits the right brain and that is where we take a step back, relax and know that pretty much everything is OK. From that state of mind we seek to comprehend, we want to connect with people, with life, we build relationships and solve problems. We’re open to not needing to be right or wrong and to solving the problem from a higher sense of consciousness.
• We have created a system – economically, socially – that has certain outcomes that are undesirable, such as trashing the planet, but we keep doing it. Why? Because we can’t get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind. 
• We mistakenly think strategy is going to solve a problem. I can strategically destroy someone, but strategy is only applying very good tactical, practical techniques from a higher level, but what’s missing there is connectivity to life. Understanding that if I want to destroy something or someone that’s destructive, not creative, healthy or beneficial.

BEST MOMENTS

‘In order to change things, to solve problems, to think critically, we have to get out of our left brain and into our right mind.’

‘The book is the MC2 of absolutely the thing you have to do as an entrepreneur, a leader, a person in order to solve problems from a higher level.’

‘Instead of disrupting in order to create better we end up disrupting and destroying and doing the same things over again, just in a slightly better, less toxic wat.’

‘A lot of high achievers think even of themselves as units of productivity, you’re not.’

ABOUT THE GUEST

Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counsellor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.”

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Blaine Bartlett, a consultant who has impacted more than one million people globally about his role as a coach and motivator and how business can succeed by taking inspiration from nature.

KEY TAKEAWAYS

• In nature, in my childhood, I marvel at the seasonality, the way life seems to fit together, nothing seems to go to waste, it’s utilised in some way, shape or form. Even in times of drought things still grow. From that childhood experience I started considering what is the purpose of business, so I went to study economics which is the study of scarcity. The universe is not scarce, it’s infinitely abundant, I wanted to study abundance and nature is abundant. I took the implication from that to how I run my businesses.
• There is no such thing that exists in real life as a free-market economy in the way that most people experience business. There’s restraints, guardrails, prohibitions, nature is truly the only free-market economy: When it’s left untouched it does what it’s supposed to do, which is grow and distribute goods and services for the consumption of those aspects of nature that need it.
• Compassion is predicated and organised around connection, it’s literally impossible for me to behave compassionately towards something or someone unless I feel emotionally connected to them. It informs the decisions that I make and my behaviours. This comes from being conscious that your business touches many more people than just your board and shareholders and that your decisions have ripple effects that affect more than just the bottom line.
• One of the catalysts for a move to utopia is to define in people’s minds what the purpose of a business is. It’s not to make money – that’s important to stay in business – but the purpose of business is to enhance the likelihood of thriving for the people that come in contact with my service or product.

BEST MOMENTS

‘I work with some of the largest organisations on the planet and look at how we can make them more hospitable to the human spirit.’

‘Leadership, business, enterprises all trace back to: How do we succeed? The answer to that question is: We pay attention to what nature can teach us.’

‘The container that we operate in constrains our behaviour. If we change the structure of the container it makes possible different behaviours which generate different outcomes.’

‘The problem with large enterprises is that there’s so much inertia built into the system that it’s really difficult to turn them. It is possible. It may be utopistic, but who doesn’t want to live in a utopia?’

ABOUT THE GUEST

Blaine Bartlett is President and CEO of Avatar Resources, Inc., a consulting firm he founded in 1987. He is also Founder of the Institute for Compassionate Capitalism, a Managing Director of the Global Coaching Alliance, an Adjunct Professor at China’s Beijing University, Dean of Education at the World Business Academy, and a member of the teaching faculty at the American Association for Physician Leadership.

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Email: [email protected]
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Podcast: Soul of Business with Blaine Bartlett
TEDx: Nature as the Ultimate Business Guru

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, among many other things, to talk about her journey and consciousness.

KEY TAKEAWAYS

• My book, ‘Flip Your Switch’ is about the 2 forms of consciousness that almost all of us experience – only 3-4% of us don’t experience this. We live in a state of almost perpetual conflict, both inner & outer, which is what I call ‘war consciousness’ which stem from the structure of the left brain where we spend way too much time trying to fix things & tactically/practically trying to figure things out, where we feel like we have to capture, contain & control something that we’re fixated on. Systemically, as a species, we’ve pushed ourselves more & more into war consciousness & it’s becoming really bad for us.
• The other type of consciousness stems from the right brain/mind, which is where we take a step back, relax & know that everything is pretty much OK. From that state of mind, we seek to comprehend, we want to connect with people/life, build relationships & solve problems. This is ‘love consciousness’ which connects with life in a deep way personally & a larger way for solving problems & understanding things.
• We’ve created a system, economically, socially, that has certain outcomes that are undesirable, like trashing the planet. But we keep doing it. Why? Because we can’t get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind.
• If you’re living in a valley, you don’t know what’s going on in the next valley. The only way to see & understand is to rise to the mountaintop & look around at the different valleys & have a viewpoint where you can comprehend, on a wider scale, what’s happening. This leads to critical thinking, but we have to go a little father than that, we have to simultaneously contrast & compare  with the left brain which is this logistical, statistical functionality, but it needs to be in service of the higher values that are coming from the right mind.

BEST MOMENTS

‘To change things, solve problems, think critically, we have to get out of our left brains into our right mind.’

‘No problem was ever solved at the level of consciousness that it was created.’

‘We have a destructive mindset. Instead of disrupting in order to create better, we end up disrupting & destroying & doing the same things all over again, just at a slightly better, slightly less toxic way.’

‘We can only see other solutions once we elevate our consciousness.’

ABOUT THE GUEST

Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counselor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.”

Website

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Vincent Avanzi, the world’s only ‘chief poetic officer’ about how being poetic can change the world.

KEY TAKEAWAYS

• I’ve had a real passion for poetry since I was a teenager, firstly from hip hop & then to a broader sense of playing with words & being able to speak to everyone. I studied at business school, worked 5 years in Microsoft, created 2 startups online, but I also did self-development work & spiritual exploration by travelling around the world for 2 years which changed the trajectory of my life.
• My life’s mission is to re-enchant the world with poetry to create a world of harmony. I work with corporations on climate change, how to elevate your leadership, I also work with schools & prisons. The idea is to elevate yourself, find a more poetic path & live a more poetic life.
• Poetry allows us to contemplate an ideal or a common future for tomorrow & also allows us to speak from our heart to another heart, which means you can speak to anybody. I want to deliver a message of harmony. 
• There’s nothing more beautiful than somebody is aligned with what he or she does. Through this you see the blossoming of a human being, it’s the basis of what I do: You can write a speech with universal reach. People say you can’t please everybody, but I think there’s a thin line where you can express yourself in an inclusive way where you can touch people’s hearts because you’re speaking from the heart to the heart. You can do this for you team or your audience.

BEST MOMENTS

‘Poetry will save the world, & we’re all poets.’

‘A poet is not just a dreamer, it’s also a changemaker, a creator of new worlds.’

‘Poetry allows you to take another look at life & allows you to be dazzled by things, you can see the subtle, the good, the kind, the beautiful in people & things.’

‘Poetry is a language of peace & freedom where we can find the right word  in our communication to have a peaceful conversation & relationship.’

ABOUT THE GUEST

Vincent Avanzi is a Chief Poetic Officer, TEDx Inspirational Speaker, speech writer, globe trotter and founder of A Human Odyssey - The Ink Of The Future. Former ESCP graduate, Microsoft manager and author of 10 books including "Harmony and The Genius Spot of Mankind" and "Trouver son Point Génial" (Hachette), he is also a journalist for the business newspaper Les Echos, a co-founder of the University of Happiness at Work and a Residential Artist at the Institute for Desirable Future.

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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Aparna Agarwal, a student of sustainability management to talk about life as a student as well as culture within sustainability & sustainable fashion.

KEY TAKEAWAYS

• I have a strong interest in storytelling, I’m especially interested in social media & how brands want to communicate their sustainability & social impact story to their audience.
• When something is ‘cool’, you need to understand that it’s going to stop being cool eventually, when it comes to sustainability & climate change, it’s the exact opposite; we can’t afford to have sustainability & climate change as things that are ‘cool’. It’s something that we all need to work towards on a daily basis until we die. It shouldn’t be a trend.
• It’s great that young people are so passionate about it & posting about it on social media. My biggest fear is what happens when sustainability stops being cool, which might happen in the next 2-3 years. Will we then go back to hyper-capitalism & going back to fast fashion.
• Most people look at shopping as a way to de-stress, as a leisure activity, to chill, take a break from work & not think about serious things. If a brand is shouting at me for buying so much & giving me so much factual information about climate change, I’m not going to buy that product! It’s important for a brand to make that communication cool, & working on climate change a nice & great thing to do.

BEST MOMENTS

‘It’s cool to think about the climate on a daily basis. That’s something I really focus on by humanising the whole problem.’

‘Climate change isn’t just a flood that might randomly destroy your house, it’s thousands of people working with unethical brands & getting products made at less than $1 a day.’

‘I want to make sure that when brands are genuinely working towards sustainability or social impact, they shouldn’t lose out on an audience because they can’t communicate it in the right way.’

‘The communication has to be drastically different for an Eastern audience compared to a Western audience because the culture is so drastically different. You need to really understand the audience & what they want to hear.’

ABOUT THE GUEST

Aparna Agarwal is a a mission-driven Communications professional, helping brands deliver impact through meaningful storytelling. With global experience in Sustainability, Luxury and Fashion in my pocket, based in Delhi.

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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

Website

Facebook

Instagram

Twitter

LinkedIn