Lead with Purpose

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to get over the fear of public speaking at events and how she got over her fear of public speaking.

KEY TAKEAWAYS

• When you speak in front of an audience you could potentially have hundreds of thousands of people listening to you and your message and you can share your message and your passion with them. So, it’s a really, really powerful thing to get more comfortable with. 
• Define your speaking topics you want to speak about and make sure they align to your expertise and the experience of the target audience. Who are you speaking to? What are you speaking about? Write out who you want to speak to, who you want to help, how you can provide value to the group of people you want to speak to.
• Build a professional speaker profile that highlights your experience, credentials, why people should listen to you, any past speaking engagements no matter how small. Include testimonials or references from past speaking events.
• Offer free workshops/webinars/online session to get more comfortable speaking. You can organise these yourself about a topic you want to speak about, that you love and that you’re an expert in. Promote these events through your network and social media so that you can at least get a few people watching, listening and hopefully engaging with. It doesn’t matter how many people are there, even if there’s no one there just deliver your training as if lots of people are there and see it as practice.

BEST MOMENTS
‘Public speaking opportunities can significantly boost your profile and also your credibility.’
‘Start with local events if you’re not comfortable speaking in front of a big audience yet or if that thought petrifies and scares you.’
‘Opportunities are easier to get if they’re accessible, ask your local schools if they need you to speak on your chosen topic/area of expertise, they’re usually are looking for speakers who want to step up and speak about something.’
‘Leverage your network, let your network know that you are interested in speaking in front of an audience, that you are available for speaking gigs. Maybe they didn’t even know you wanted to speak at events or what your expertise is.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to network better and getting over the intimidation some people feel at networking events. 

KEY TAKEAWAYS

• Networking is a very important thing that we should be doing because that’s where we meet collaborators or people in our industry that we can learn from or potentially find new clients. So, it’ vey important that we’re comfortable networking. The first thing I do is set a goal as to why I’m going to a networking event, having clear goals helps you attract the people that you need to speak to, identify who you need to speak to and how to speak to them.
• Start small. If networking feels overwhelming, start at smaller events like local meetups, workshops, social gatherings related to your industry or your interests. These settings are often more casual and relaxed which is much more conducive to initiating conversations with people.
• Listen more, talk less. When you meet new people focus on actively listening to what they have to say and show genuine interest in their experiences and opinions. Listening helps build rapport and makes other people feel valued. If you’re not comfortable speaking in a networking group, ask questions and be genuinely interested and listen. 
• Practice your elevator pitch before going to a networking event. This is a very important part of your preparation and will help you to feel more comfortable so you don’t feel caught out or worrying about what to say when you meet new people. The elevator pitch is an introduction to you and what you do in a very concise manner. Keep it brief, memorable and tailored to your audience. People will always ask you what you do, don’t just say your job title, say who you helped and how. 

BEST MOMENTS
‘Keep an open mind because sometimes opportunities do just appear whilst you’re networking.’
‘You don’t have to speak to build rapport, you just have to listen and ask questions that you’re actually interested in.’
‘Be authentic, by yourself and be honest with you interactions, people appreciate authenticity more than anything and it helps build trust in the relationship that you’re building.’
‘After you’ve been to a networking event do follow up with the people that you met, especially if there’s anyone that you particularly enjoyed talking to. Connect with them on social media or send them an email, mention a point you both talked about and offer to meet up to continue the conversation. Make them feel remembered and valued, this reinforces your connection.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there.

KEY TAKEAWAYS

• The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to becoming the key person of influence (KPI – the person who gets all the work, gets to speak on stages, work comes to you rather than chasing it) in your industry.
• You need to build a personal brand that communicates your expertise, values, and personality. This includes creating a personal website, optimising your social media profiles and using a consistent tone and style across your content. Building a powerful personal brand requires a combination of authenticity, consistency, and value delivery.
• Define your unique value proposition, identify what sets you apart from others in your industry and articulate it consistently. This should communicate specific values and benefits that you bring to your audience including expertise in your specific niche, a unique approach to problem solving or a distinctive personality.
• Engage and build relationships, you never become the KPI in your industry if you stay in your room with your knowledge and don’t get out there and meet people. Interact with your audience regularly, respond to comments and massages, email them, engage in discussions on social media about your topic, go into forum and answer questions, go to industry events and talk to people about your expertise and build genuine relationships with your audience fostering loyalty and trust. 

BEST MOMENTS
‘Do not build a brand that’s not you, people will see through it.’
‘Be authentic and transparent, people’s inauthenticity radar is very well fined tuned. Share your stories, experiences and struggles openly allowing your audience to connect with you on a deeper level.’
‘Create and share content that provides value to your audience.’
‘Utilise ChatGPT or other AI tools to help you become more productive, but don’t use it 100% or your content will become like everybody else’s, make sure you personalise it and use it as a guide to come up with ideas.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about  digital powerhouses and how to create connections in the digital world. 

KEY TAKEAWAYS

• I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is really interesting, we’ll get back to you”. But when Covid hit my phone really started ringing and all of a sudden this ‘second page’ service became a hot cake.
• When you can connect to the right audience and you have the right peers you can look at something that looks like nonsense (like Facebook did when it first appeared) and think about how you can maximise it. 
• We will never know how to serve a customer best, but we can create avenues of service. There are 3 ways you should be able to serve any customer: 1) Deliver exactly what they say they want (though what people say they want isn’t always exactly what they want). 2) Work with them to deliver something they might not think they need but makes the service better. 3) Do it yourself, where they don’t need me or the time, they just need a recurring system where every ‘x’ months you send out a supply of whatever they need so they are never without it.
• Marketing isn’t just about selling a product and banking, it’s about trying to understand the behaviour of that avatar and who they are. Asking questions costs nothing, but the data that you get from it can actually help you to sway and engage with your audience emotionally. The moment the connection happens and people believe you are the right person to buy from the emotion – the dopamine that’s released into the cells – is the same as that released in a love affair. The one thing about love is that people never want it to end. 

BEST MOMENTS
‘It’s all about positioning There are 2 key words that people want to use when you’re talking about marketing; one is “adjust” and the second is “connect”.’
‘We don’t need to go to the office as much, we can connect online. Adjust your mindsets and recognise that your marketing can be done, and you can connect, to the entire globe online.’
‘Opportunity favours those that are bold and are out there.’
‘People don’t want a good marketing relationship to come to an end because they don’t want to go to someone new.’

ABOUT THE GUEST
Sam Onigbanjo is the CEO of Great Business Platforms, Marketing and Communications Specialists. His S.T.R.ON.G methodology can help any business develop a clear message and scale using digital marketing applications. He can also help with development and adoption of AI, digital productivity apps, sales funnels, automation, chatbots for businesses that need to Increase revenue, visibility and authority. Additionally, Sam gives 3 tier coaching for business leaders.

Website: https://samonigbanjo.com/

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to life alchemist Cristiana Rocha to discuss exactly what that is.

KEY TAKEAWAYS

• What I’m doing is no longer a therapy, I come from the field of art and dance, from psychology. I always wanted to bridge movement and the physical body with the inner body, the inner soul, it’s invisible but we know that it’s moving us. 
• What I facilitate at a session is really connecting you to the frequency of love and connecting a web where the energy of stars circulates within us. We forget that we are star seeds that really want to explore being human. 
• I like to remind people that this ocean of consciousness, this love, this god, this universe, this thing that is beyond and before everything, if we touch that it’s much simpler to live in the heart.
• The process of life alchemy for me has to do with embodying things. Somehow I can embody the Sun. It’s amazing, you start expanding from your particular perspective of closing yourself in a box to thinking that if everything around is a perception of my unique point of view to I am everything around, you start feeling this divine presence in yourself. We are much more space than matter. If you accept space into yourself then you start to not rush so much when things happen, you give them space and think about being there, breathing and inviting space to come in. 

BEST MOMENTS

‘Your body knows.’
‘It was as if I had a first life of doing things, being really active and pioneering some things and collaborating with a lot of people from different areas. But, after this experience it was a process of undoing, detaching, taking out all the heavy stuff.’
‘Be present and in the moment.’
‘What if where I am is where I need to be?’

ABOUT THE GUEST
Cristiana Rocha develops activity in the field of consciousness and evolution through reconnection to spirit, body and nature.

Founder of Mystery Embodied – a system for personal transformation that anchors the full embodiment of the soul to those ready to embrace their potential - promotes the expansion to all that are feeling lost, in transition or simply want to live the life they love by being who they are. 

She doesn’t coach people, she activates the remembrance of the deepest essence, allowing integration of the different parts through a natural, catalytic process. Since 2022, Mystic Walk is her singular proposal that concentrates healing powers, along with creative and meditative skills to dance with life in a balanced way.

Website: https://www.cristianarocha.com/ 

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Helen Neal, the owner of HN Communications and Leaders LIVE, to talk about how organisations communicate effectively on climate, people and purpose. 

KEY TAKEAWAYS

• More now than ever businesses are trying to do more in terms of sustainability than they did before, even small and medium sized businesses. Some sectors are doing better than others and have realised that if they don’t make these changes now there will be fundamental challenges of their existence, potentially, in 10-20 years time.
• I never set out to start a sustainability communications agency, or an agency at all, a lot of us just fall into these roles. I started out in government relations around policy and campaigning and I did a lot of work within corporates. There was always big questions about the environment and emissions, so it’s always followed me. When I set up as a freelance consultant 6 years ago I kept getting asked to help on things like sustainability strategy and how to embed that in organisations and how they needed to talk about that externally. As we grew out like attracts like and we kept getting more projects in that space so we decided to focus in and become real specialists in this space. 
• Sustainability communications is very different to traditional corporate communications or marketing, it’s a different approach and mindset. One of the first things we try to do when working with businesses is try to get them out of that traditional corporate comms or marketing mindset which is always about putting a positive spin on something to sell a product or service. With sustainability communication we have to do it a different way, it’s all about action, so if you have something you have acted on that’s the point to communicate.
• There’s always more to be done for all businesses at this point in the climate journey to 2050. It’s really important for any action that is taken and then communicated, there’s also an acknowledgement of “we’ve done this to this point and we know that there is a next step in our phase that we’re now going to be working on”. That’s where having a very clear sustainability strategy that is linked directly to your company strategy that’s championed by your CEO that’s when we really see sustainable change of a business done in a successful way.

BEST MOMENTS

‘Year on year there are more businesses coming to the table trying to start taking practical action on sustainability, which is positive.’
‘It’s a risk to niche down too specifically, but I think it can be a real added benefit for your business to really become known for something.’
‘Putting out statements or commitments is not enough, until you’ve actually made some practical action on that commitment we’d advise not to go out there and say anything.’
‘Being able to get on the front foot and share the difficulty and challenges around the transition around sustainability is as valuable to your stakeholder, employees and industry as sharing the good.’

ABOUT THE GUEST

Helen Neal: I'm the owner of the award-winning Sustainability Communications agency, HN Communications and sustainability events company Leaders LIVE. 

I have two decades of experience in political and social campaigns and communications. 

I am an advocate of collaboration and kindness in business and I am on a mission to help businesses do more good in the world.

Website: https://www.hncomms.co.uk/ https://www.leaders-live.com/ 

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Ruth Doolittle, a multi-award winning animal communicator, therapist, shaman, and intuitive teacher to talk about animal communication and intuition.

KEY TAKEAWAYS

• We all have intuitive gifts. Unfortunately, what happens through conditioning, society, home life, education, and lots of other cultural aspects, we tend to tune down and learn to ignore and disregard our intuition. Intuition is at the core of being an animal communicator, having an open heart and mind is also helpful. People tend to call it a hunch, gut feeling, a knowing, will dismiss it as a coincidence or a weird thing happening that they can’t explain.
• A big part of teaching animal communication and intuition is learning to understand the subtle communication that goes on. It’s much quieter. When I talk to animals they’re not moving their mouths and having a chat like we are, they might send me pictures, or a feeling, or shar with me – and it’s not always nice – a taste in the mouth or a smell! 
• The eyes are the window to the soul. As long as I can see a photograph where I can see the eyes clearly I’m able to make a connection through the eyes. There’s a process that I go through where I drop from my head into the heart space and connecting with the animal energetically. 
• We are way more than our physical body and none of us are separate. All I’m doing is tapping into the quantum field beyond the realms of our eyes and what I can pick up, touch and feel. I’ve learned how to open that channel and I’ve been working professionally with that for the last 8 years – though I’ve been living with it for most of my life, even though I didn’t realise it earlier.

BEST MOMENTS

‘If you can believe and relate to an animal having a soul it makes it a lot easier to understand what animal communication is and how it works.’
‘I could talk to people but I really, really try not to, it’s not an area that I particularly enjoy, I much prefer talking to animals.’
‘The waking up to my gifts wasn’t a straightforward, welcomed experience. Things happened that I actively chose to ignore.’
‘The animals find me through the quantum field.’

ABOUT THE GUEST

Ruth Doolittle: I am a powerful and intuitive therapist and change maker, who challenges the norm as I connect and heal hearts and souls.

I am on a mission to connect millions of hearts around the globe, to help raise the vibration of the planet and plant a billion trees over the next two decades.

Open-minded, soulful and heart-centred women, her children, cats, dogs, and horses work with me to create transformation in their life. 

Through my work we find answers to their unanswered questions, create peace of mind, a clear idea of what to do next and freedom to live a healthier and happier life for overcoming anxiety, releasing limiting or unwanted behaviours, increasing intuition or facing end of life.

With a unique combination of Animal Communication and Natural Wellness, Energy Techniques and Intuitive Teachings. I work with them 1:1, in VIP sessions, Groups and Monthly Circles, and Online Courses.

Website: https://ruthydoolittle.com/ 

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jez Wood, one of the Founders and Directors of KOVE Properties as well as a mentor at Progressive Properties about his experiences with entrepreneurship from project management to fundraising, and marketing.

KEY TAKEAWAYS

• Property is a fairly new iteration to my career in the last 4 years. Prior to that I was in the charity/corporate sector with a commercial leaning, I ran a social enterprise training café for a few years, as well as spending time in hospitality with my own catering business. My experience is kind of broad, but it’s always had a business slant to it and it’s always had an entrepreneurial activity and pursuit throughout with a leaning to making impact in the charitable space.
• The property business has grown fairly quickly, securing £40 million of property for our clients in the last 3.5 years. We’ve got our own portfolio as well and are just launching a furniture and interiors company on the side to support what we do and provide an end-to-end process for clients. How I got into property was via an early midlife crisis, feeling lost in my career in hospitality which didn’t work out – you have to be so resilient to cope with it, essentially you’re firefighting all the time. 
• Before that, I was all about making an impact on other people, but I hadn’t really thought about myself and where I wanted to be and do. If I control my life and create the life I want then I can better help people. That’s where I started to look into property. If I can create those conditions through passive income streams and multiple streams of revenue, then that gives me the safety net to then make a far wider impact rather than worrying about paying my rent. That’s why I got into property: It was a passive income stream that I could really get on board with and made a lot of sense to me.
• We’re a small company, employing 11 staff. That’s making an impact on those people. Our whole mission as a company is to help our investors meet their financial goals, so there’s an impact being made on their lives as these are people who want to build a legacy to pass on to their children or as a pension pot – they’re normal people, not wealthy investors from the middle east. Plus, we’re providing high-quality housing for people to live in which is another part of our whole mission – to make a difference in the property space by changing the way buy-to-let is done by not taking the same short cuts to create the shittest, cheapest house. We want to provide a quality home we’d be happy to live in.

BEST MOMENTS
‘Reading Rich Dad Poor Day and The Four Hour Work Week really turned my perspective of work and personal finance upside down.’
‘Property is a vehicle for gaining passive income in order to give you the life that you want.’
‘We give a percentage of our fees to Crisis, the homeless charity, to prevent homelessness.’
‘Failure is part of the process within business. It shouldn’t be feared. It’s better to have some failures along the way because those set-backs will make you stronger and those lessons will make your business better for it.’

ABOUT THE GUEST
Jez Wood is one of the Founders and Directors of KOVE Properties, a property investment company based in the North East, and who have the bold vision to improve housing across the UK. Our services allow our clients, wherever they are based in the world, to grow their financial security and wealth, hands-free by investing in property hands free.
Website: https://koveproperties.co.uk/

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Danielle Clarke about branding for businesses and personal brands and her creative journey.
FREE e-book: Get Brand Clarity, Brand Success today!: https://keap.app/contact-us/8242732045906025

KEY TAKEAWAYS

• As a kid I spent most of my time colouring in and playing with Play-Doh, Lego, and reading. Creativity was a big part of my life. My school was doing a fundraiser and I decided to start a school magazine. I got my friends involved to create puzzles, jokes, colouring pages, we got them photocopied and sold them in the playground for 20p each, and that money went back to the school. But it was at that point that things really started for me using my creativity and collaboration skills to bring people together to solve a problem. 
• When people talk about a brand, it’s someone’s gut instinct, initial reaction to hearing a company name, seeing a logo. It’s often a feeling, there’s often associations, these are things brands like Nike have put out into the world for years that we now associate with them. That’s what brand is, it’s way more than a logo, some colours, a strap line. What's the feeling? Are people resonating with you? What do they believe about you and is that true? You can control that to an extent depending on what you say and what you put out into the world, which is why it’s got to be far beyond the visuals.
• Branding starts with strategy. Brand strategy is all about figuring out your why – why is your company going to exist? It has to be something beyond making money, there has to be a reason you’re starting this brand. Is there something in the world that you want to change? Then you develop a brand strategy around that. Why should people buy your product instead of others in the marketplace? If you do that, and get it right, then you’re on to a winner.
• What’s your purpose, your vision, your values? They define your foundation. Look at your product/service, and if it’s actually viable in the market? If there is no competition; worry, because if no one else is doing it perhaps it doesn’t make money. Competition is always a good sign. Once you’ve got your offer/product/service, who’s it for? Not just the individual but the tribes/communities then look at how you attract them. When you do that you’ll start to realise how useful thinking about your brand like that is rather than just focusing on the visuals first.

BEST MOMENTS
‘A brand is what people say about you and what you are when you’re not in the room, people’s gut feeling about your brand when they hear your name.’
‘What’s the one thing that no one else is doing that you can attribute yourself to? What makes you unique and different? What are people going to care about?’
‘A lot of decisions are made on assumptions, but until you ask and do research you never really know.’
‘If you’re the founder, and it’s your business, your brand is an extension of you. The company will change as it gets bigger, but the core essence shouldn’t really change.’

ABOUT THE GUEST
ABOUT THE HOST - DANIELLE CLARKE
As a Brand Strategist, University Lecturer, and Business Owner, Danielle dedicates her time to consulting and collaborating with health and wellness businesses, helping them stand out in the market and expand their customer base.
GRAB YOUR FREE COPY OF DANIELLE'S E-BOOK: https://danielle-clarke.ck.page/b1043e5d05
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
WORK WITH DANIELLE TO HELP BUILD THE BRANDING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
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ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about pricing because so many of us struggle to set the right price around our products and services.

KEY TAKEAWAYS

• Before we set a price, we have to ask ourselves the question: What is it we’re selling, is it of any value to anybody? Then we set our prices accordingly, and we have to be honest; is what we’re producing, whether it’s a product or service, actually going to solve a problem, do people actually need this thing, and what do they need it for?
• If it provides a low value, maybe set a low price, but if you know that what you’re creating or helping people with is very valuable for them, set a higher price. That value depends a little bit on what that person values.
• Instead of reducing your prices to make it seem more valuable to other people, it’s much better to increase the value of the thing you are selling.

BEST MOMENTS
‘Price is only an issue when there is an absence of value.’
‘If you’re selling a product of low value, what I’d suggest you do is stack the value. Make sure that it becomes more valuable, whether you design in other features or add things to your services.’
‘You can reduce the price to such a low level that, at a point, it loses its value.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/