Lead with Purpose

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives some tips and tricks to help you overcome the fear you may feel when making sales calls.

KEY TAKEAWAYS

• I really hate making sales calls, especially those initial outreach calls. I don’t mind standing on a stage and doing a presentation/talk on topics like sustainability, mental health, business, whatever, I’m comfortable speaking in front of people, speaking to clients, closing deals, interviewing podcast guests. But there’s something about that initial outreach call that I just really don’t like doing. Luckily I have a sales team to do it for me, but recently I’ve started setting myself a target to call a set number of people everyday to help me overcome that block/limitation.
• Get into a good state. Sometimes you can tell the person on the other end of the call is low on energy, gets into a positive mental state of positive energy (but not too positive!), you don’t want to come across insecure, full of self-doubt, uncertainty and anxiety. I have tunes that I play that trigger me to feel happy and positive. I'll get up and dance around the room and smile to get myself into a positive mental state.
• Reframe the perspective: Instead of seeing rejection as a personal failure, think of it as a natural part of the sales process, which it is. We can’t always get “yes”, there will be some rejection involved. Every time you get a “no” brings you closer to your next “yes”.
• When we make cold outreach calls we aren’t speaking that much. It’s down to the prospects to tell us where they are in their business. If you’ve created enough rapport with them in the first few sentences and they have time to speak to you then they will tell you this as well as where they would like to go and what they’re struggling with. When they start to tell you this you have a really good chance of closing that client. Actively listen, this will help you tailor your pitch to their exact situation, which increases the possibility of a successful outcome.

BEST MOMENTS
‘The more practice you do the better you get at it.’
‘Prepare by writing down potential objections, research potential prospects – who they are, what they do – and build out this list as you do more and more calls. This will provide you with a little more certainty before you make the calls.’
‘If we send out negative energy, it’s more likely the outcome will be negative, stay on top of your energy, stay positive and empowered.’
‘Don’t take it personally. Remember: rejection is not a reflection of your worth as a person or a sales person, or of the products and services you’re providing. They may simply not have the budget to invest in you or your product, or it may not be the right time for them to do that.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Tahmid Chowdhury, a transformational coach and author about how he ended up doing what he’s doing including working on EU policy around sustainability.

KEY TAKEAWAYS

• When I was working in government, I found out I really enjoyed the management aspect which led me to get more interested in the people side of things which got me more involved with the diversity network and I’ve carried on doing it, exploring what makes people tick and how we can shift our mindset to enjoy the lives we want to live while expressing creativity.
• In 2019 I took some time off to re-evaluate what I wanted in life. I enjoyed the management side of my job so I took up coaching. This has precipitated a real shift in how we can work with people but more deeply how I can live my own life and who I’m choosing to be day-to-day and how I can be a more loving, caring individual through my actions based upon my being. The results can be really powerful both with my friends and my work colleagues.
• I don’t really sign up to work/life balance anymore. If you’re super stressed at home or work it doesn’t magically disappear. How many times have you gone on holiday feeling stressed, or you’re at work thinking about personal issues or staying late and that having knock-on effects into your relationships? Genuinely, because I’m more chilled out about life these days – not that I’m perfect – it’s a lot easier to work with people. It’s all about the mental load.
• A lot of diversity books are very academic or about personal development, I saw there was something in between. The idea of my book is to make an accessible way of understanding diversity where I thow in my own personal experiences and interpretations of some of the terminology, like ‘equity’ or ‘in-group’ and ‘out-group’, without making it too dense. I brought in a coaching approach of creating an uncomplicated CUBE model (Culture, Upbringing, Bias, and lived Experience) which basically asks: What is your culture, upbringing, bias and lived experience? It’s a self-enquiry way to understand diversity for yourself.

BEST MOMENTS

‘There’s a lot of pressure and stress and I think that’s holding people back by creating burnout, which is not a fun place to be. I got burned out after working on Brexit.’
‘There is more to the world than just our bubble.’
‘The way that you do anything is the way that you do everything.’
‘Business is a state of mind, not necessarily about all the work we do.’

ABOUT THE GUEST

Tahmid Chowdhury: I coach people to overcome the challenges they face to make the world a better place. I specialise in coaching on personal development, organisational culture and diversity and inclusion.

I believe in the power of humans to shift the status quo. We do this by harnessing the power of difference – difference of ideas, background and thought. This makes us stronger.

We are held back by our structures around us, which stop us from changing the world. Whether that be the organisations around us, societal expectations or our own beliefs about ourselves.

I am also an experienced Diversity and Inclusion Practitioner, with particular experience working on race. Within previous roles I presented twice to my departmental Executive Committee on race initiatives and developed the department’s race training package.

I am an EMCC Accredited Coach at Practitioner level, and hold a ICF Accredited Diploma in Transformational Coaching. I hold an MA in European Studies from KU Leuven, Belgium and a BA French and History from the University of Sheffield, where I also completed a year abroad at Sciences Po Paris. I speak English, French and Spanish, with passive level Sylheti.

I currently work as a Programme Manager at the Cambridge Institute for Sustainability Leadership. I work on EU policy focussing on the decarbonisation of industry. I previously worked in the UK Government as a Senior Policy Adviser.

Website: https://tahmidchowdhury.co.uk/
LinkedIn: https://www.linkedin.com/in/tahmidchowdhury1/ 
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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Julie Hogbin, a published author, crypto-miner, investor, podcaster, and creator of Conscious Leadership Code, to talk about her life and career journey.

KEY TAKEAWAYS

• I left school the first day I could: It was a Tuesday. On the Wednesday I walked down the high street looking for a job and I started working on the Thursday and I’ve been working ever since. I was really good at calculations – I could do it faster than someone using a calculator. I worked in accountancy for a number of years in various positions and then went into auditing. I’ve had a lot of jobs and roles in a lot of companies, there was always a need in me for personal development, I never stuck with one job for more than three years.
• I discovered a role training management and leadership and that really got me heavily into coaching. After a time I was helping people who had been made redundant to market themselves for new jobs. The last role I had was in 2011 as a partner in a firm that worked with non-profits, when I left that I gave up what I knew and went through a number of things including internet marketing, multi-level marketing, property investment, and crypto.
• The Conscious Leadership Code is based on three premises: Self-awareness, self-expression, and self-mastery – where you respond rather than react to yourself and the stuff you carry with you through your life as well as when people talk and interact with you. What’s your intention, what do you really want?
• There’s an old adage: Is a leader made or born? It’s both, we’re all born and we are all leaders, but we don’t all have leadership skills. With all the research done across decades, one of the things about good, effective leadership is that leaders have to be honest, congruent, able to express themselves, be compassionate. I’ve worked with over 30,000 people in my career and many people are not honest with themselves, let alone anybody else, and when they are honest, they don’t know how to express it.

BEST MOMENTS

‘I got fed up of working with people who had been sent to me by their companies to be repaired rather than choosing to personally develop. I fell out of love with it, but over the last four years I’ve started to come back into it.’
‘I really want to support, help, challenge people who are stuck, who are looking to do more, be more, want more but for some reason haven’t quite manage to achieve it.’
‘We need to inspire ourselves to do the things we want to do, let alone anyone else around us or who we are working with.’
‘If I had this nine years ago I’d be in a better place, business-wise.’

ABOUT THE GUEST

Julie Hogbin is a Human Behaviourist with over three decades of creating and enabling Leaders within the private, public and entrepreneurial sectors.

Living by the principle that we first lead ourselves consciously, ‘seeking to understand before being understood’, then we lead others to greater impact. Julie believes in Ethical and Conscious Leadership and is on a mission to create Conscious Leaders who operate transparently, and who truly understand what that means.

Website: https://juliehogbin.com/

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com

Facebook: https://www.facebook.com/wedisruptagency

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency

LinkedIn: https://www.linkedin.com/in/tzechingyeung/

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about so-called KPI’s (Key person of Influence), someone who has a significant impact on the success of a business, which every business should have.
KEY TAKEAWAYS

• Sometimes I talk to clients and they don’t want to be the ‘front-person’ of their business, they want to remain anonymous. In my opinion, it’s a mistake because when you have a key person of influence it’s much easier for your client or customers to relate to you as a human. This is what sets you apart from being a brand rather than a commodity.
• A KPI are individuals who have a high level influence, credibility and expertise in their field and who are often seen as thought leaders or industry experts. If you are one of these people you should definitely step forward within your business to speak about your work, your values, and the message that you have for your business.
• KPIs are important within a business for several reasons, I believe that KPIs can really help drive sales because they often have a really large following and a strong reputation which can help increase the visibility and credibility of a business. This is turn can lead to increased sales and revenue. They can also attract investment because investors are often attracted to a business that has a strong KPI because they recognise the value that these individuals can bring to the table. They can also act as brand ambassadors promoting a business and its products and services to a wider audience and they can help build brand awareness and customer loyalty. 
• Becoming a KPI in a certain field or industry requires work and consistency in your messaging and so on. You need to stay up to date with the latest trends, do research into best practices and continuously expand your knowledge and skills, you can’t stand still because other people will take the position. You should build a strong personal brand by developing a clear and consistent message about your skills and expertise as well as building a strong online presence through social media, blogging, YouTube, podcasting, etc. 

BEST MOMENTS
‘People do like to connect with other people, I think that’s why having a key person of influence within your business is very, very powerful and very important as well.’
‘If the KPI is the founder of the business that’s amazing, but you can also have other KPIs within your company or hire an influencer to be that KPI for your business or brand.’
‘KPIs can provide valuable insight and expertise. This can help to drive innovation and also increase efficiency as well if you engage with the right KPIs.’
‘Businesses should really seek to identify and collaborate with KPIs who align with their values and objectives.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about something inspired by one of her mentoring clients who seemed different in their latest session. In the last few weeks she had embarked on a journey called ‘Expedition Joy’ where she made a conscious effort to bring more joy into her life.

KEY TAKEAWAYS

• Joy is a little bit different from happiness to me. Joy is an inner feeling and happiness is an outward expression. Bringing joy into your life is a decision.
• There are many ways we can bring joy into our lives. The first thing I suggest is to practise gratitude, sometimes when you’re busy and overwhelmed with life and managing everything we forget to take the time to just be grateful. This could be being grateful for the ability to go outside for a walk, the tree in your garden to the children that you have, the food you’re eating. Just start to observe those more and actually pay attention to things around us and feel gratefulness towards it.
• Engage in activities that bring you joy. This is different for everyone, for me it’s spending time with my kids (most of the time, anyway!), being creative – drawing, making a collage, painting, sometimes even my work brings me joy, and cooking. For others it could be playing a musical instrument or reading a book.
• I joined a gym recently for the first time in a few years after making the conscious decision to look after myself a bit more. If I do more physical activity I think it will bring more joy into my life, but we’ll see how that goes. It was day one today, I’ll update you over the coming months as to how that’s going! 

BEST MOMENTS
‘It makes such a difference to our lives just to bring a bit more joy into it.’
‘The more joy we feel in our daily life the more happiness it will bring to us. Joy is the sure route to happiness.’
‘Connecting with others is a basic human need, spending time with family and friends can be a great source of joy, make an effort to connect with other people regularly, it doesn’t have to be face to face.’
‘Giving back, contribution for me is a very important value for me whether to my community, in service to the planet, I do a lot of work giving back to the community as well as in sustainability, environmental change and social change.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joel Yeap, founder of Yeap.Tech who advises early stage impact tech founders with no tech background. In this episode he shares some of his insights and knowledge in how to launch tech or an app in an effective way. 

KEY TAKEAWAYS

• My parents worked at an NGO doing development work in Lebanon where we moved when I was one, so I grew up and went to primary school there. That was my earliest encounter with social impact and that’s stuck with me. A few years later we moved to Cyprus which is a divided country. One day I walked across the border and saw a woman trying to smuggle herself across the razor wire at the border carrying a small baby. Something in that image has always stuck with me: What’s going on in someone’s life that they’d want to take a small child through and how can we help people in those situations to avoid it?
• After university in Scotland, studying economics and international relations, I moved to Sweden with my girlfriend and joined Oxfam because I wanted to work for a charity that was trying to do good in the world and get more experience as an individual. Then Covid hit and the face-to-face fundraising I was doing with Oxfam came to an end when they downsized the team. I then wanted to go into the gaming industry because that sounded like fun, but I’m glad that didn’t happen now. I applied to a software development agency and got onto the development team. Luckily their values were all about building sustainable development goal oriented projects to have a really good impact.
• As we improve our validation in a step-by-step method we get more certain that our assumptions are correct and so we reduce the risk. That’s a huge part of what I do, so that we try and get something at the end that people want to pay for, otherwise it’s not particularly helpful for us as a business. 
• We often assume the idea we have at the start is the idea that’s going to work, we have this lightbulb moment. But innovation is all about testing many avenues and the lightbulb moment might be part of it but actually there could be something that needs tweaking and pivoting through that which is actually the real, great product. 

BEST MOMENTS

‘I focus on the non-technical side, even though what I do is applicable across the board, because I had no tech background when I started and I identify with that and understand the headaches that come with that.’
‘Is the problem we’re thinking about a big enough problem for users and which are the key users we would want to be working with are the first two elements I start with before evaluating an idea.’
‘Design Sprint was developed at Google Ventures to cut through the normal product development process, which can be convoluted and slow by putting the “important people” in a lab together for a week with design thinking at the core.’
‘Speak to friends or founders you already know. Starting your own business is tough. Making sure that you understand the journey you’re thinking of going down and that you’re are mentally prepared for it. Then try to understand the problem you’re looking to solve.’

ABOUT THE GUEST

Joel Yeap works with purpose-led founders trying to find their way through tech. Starting any business has risks. For non-technical founders, building a tech product seems like a huge risk but it doesn't have to be.

Joel uses design sprint principles to take your vision of a solution and break it into chunks so you can test the fundamentals and build it step-by-step. This reduces the cost to prove your idea and results in simpler iterations so you can achieve an MVP faster and for less.

Website: https://yeap.tech/ 

LinkedIn: https://www.linkedin.com/in/joel-yeap/

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jo Salter, an ethical fashion consultant who is committed to making the world a better place through her work about her journey through her career.

KEY TAKEAWAYS

• My mother is a strong, Catholic, Irish woman, so through my  childhood there was this sense of doing what’s right, morality, looking after other people, community and all those elements that were very important to me. From a young age I was involved in those kinds of discussions. At workplaces after graduating I was always doing fundraisers and daft things like abseiling down towers, doing parachute jumps, organising charity balls, etc. 
• I set up Where Does It Come From? In 2013 because I needed to know exactly, right back to the fields, what things were made of and who was making them. I had the idea to put a code on the clothing label so that customers can trace that right the way back, get to see pictures and hear stories about the people who were making them.
• If something isn’t working you can come in and ask why they’re doing it like that. There’s an element of arrogance around entrepreneurship. When setting up Where Does It Come From? I was very much in the space of: the most important thing is to find out about the journey and find out about the people. I’d go and work with people mainly in India and Africa and talk about how they make things. When you talk to people in the fashion industry over here they’ll say “people don’t want that.” How do you know? Have you asked them? It’s about challenging norms.
• I didn’t see why no one had done it before, but I quickly realised that no one had done it because it’s really hard. The advantage we had was being small and staring up, you can be much more agile. But to find the suppliers you could actually give me the information that I wanted was really tough. The first set that we worked with fell apart, both because they couldn’t do what I wanted and I didn’t have enough knowledge either. On LinkedIn I was introduced to the concept of Cardi, which is a fabric AND a philosophy of rural workers in India. 

BEST MOMENTS

‘For various historical reasons there are some people living in other parts of the world that don’t have the same opportunities as us and, to be really blunt, that’s not fair and we have to share better.’
"We don’t know if we’re dressing our kids in clothes made by other kids, that’s really wrong.’
‘It’s about doing the right thing, but you’re also trying to benefit other people as well.’
‘20 years ago there was a sense of business is business, you don’t have to question the morality of business decisions and business isn’t meant to be fair. To me that’s completely wrong, you can’t say all’s fair in business, it’s just rubbish.’

ABOUT THE GUEST

Jo Salter founded the award winning ethical brand Where Does It Come From? in 2013 which has established ethical, transparent supply chains in India and Africa. With its goal to create ‘Kind Clothes that Tell Tales’ following no-compromise ethics and sustainability criteria, the brand has been featured in major press and magazines including Forbes.  Where Does It Come From? is a truly innovative brand – the first in the UK (and maybe wider afield!) to add a code to garments so customers can trace the entire creation story.

Jo is an ethical business consultant, speaker and writer, supporting others in their sustainability journey. She regularly features on radio BBC Radio Suffolk talking about sustainability and transparency, as well as other radio and BBC TV appearances.  In 2016 she set up Ethical Brands for Fashion Revolution as a community of ethical fashion brands campaigning for a better fashion industry. In 2018 she co-founded the Be The Change awards to provide a platform for new enterprises with a positive impact goal.  In 2019 she was invited by DEFRA to be a Year of Green Action ambassador. Jo is a fellow of the School for Social Entrepreneurs, a non-executive director of Khadi London and a member of Ipswich Fairtrade Steering Group.  Jo is passionate about sharing her expertise with others to help them on their social enterprise journey – her vision is that all business will be ethical business!

Website: https://wheredoesitcomefrom.co.uk/ 

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how to attract and retain talented employees who share your values which is something she has discussed a lot with her clients recently as, since the lockdown, it’s become harder for them to find people who have the same sense of value as them, and they’re also struggling to keep employees.

KEY TAKEAWAYS

• Firstly, we need to establish what our values and missions are and clearly communicate them to our employees and make sure that they understand how their values shape the way that you do business. Once they understand this they can make the decision whether it’s a good fit or not. If your values don’t align with theirs it’s a good idea for them not to take the job as they may be less effective than someone whose values align with yours and your company’s.
• Create a work culture that is aligned with your values, that fosters open communications, collaboration and sense of purpose. This can really help to attract and attain talented employees who share your value because when a team feels psychologically safe enough to openly communicate with each other, express their opinions and collaborate with each other without feeling the competition, that generally builds a good, effective team.
• Offer employees opportunities for personal and professional growth, such as training and development programmes that, again, are aligned with your values. Growth is a basic human need. A lot of people become dissatisfied with their job when they feel stuck. If you can provide growth as part of their job it tends to create happier employees.
• Foster a sense of community amongst your employees by encouraging open communication and collaboration by organising social events and activities that bring them closer together. This is super important in a happy, effective team. Don’t forget to provide a little bit of fun as well as interesting work to keep your team happy to create a sense of belonging and shared purpose which can be a very powerful retention tool.

BEST MOMENTS

‘Research has shown that when people work in a job that is aligned to their values their performance increases.’
‘Align your recruitment efforts with your values.’
‘The basic human needs are growth, connection, significance, variety, contribution and safety. If you and your workplace can provide all of this it’s quite unlikely that your employees will leave.’
‘Recognise and reward employees, in public, who embody your values in their work, this can help reinforce the importance of your values and encourage others to adopt them as well.’

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 

Facebook: https://www.facebook.com/wedisruptagency 

Instagram: https://www.instagram.com/wedisruptagency/

Twitter: https://www.twitter.com/wedisruptagency 

LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about the importance of beliefs in our lives to empower or self-limit and how you can listen to the empowering ones and acknowledge but discard the self-limiting ones in order to fulfil our dreams and our goals.

KEY TAKEAWAYS

• Most of our beliefs are generalisations on our past based on our interpretations of either painful or pleasurable experiences. Often we are unconscious about what we believe and how those beliefs affect our actions, we don’t question why we do certain things, but what we do is based on a certain belief or value that we have in our subconscious mind.
• Once you know what your values are and what your beliefs around that are, and also the actions that you’re taking to get to that value, then you can start analysing your life and start to make some changes that are more constructive.
• It’s up to you to decide which side you’re going to stay on in your life; are you going to listen to your self-limiting beliefs or are you actually going to stick with the more empowering beliefs and switch out all your negative ones to positive ones. It’s possible.
• I used to believe my opinion doesn’t matter, so I didn’t speak up for myself and I ‘people pleased’. But the fact is my opinion does matter – a lot – and I have a lot of very good things to say, and I matter. I’m no longer afraid to voice my opinions and stand up for myself and I no longer tolerate people who treat me like I don’t matter. That small shift has made a huge difference to me and the way I carry myself and the way that I act.

BEST MOMENTS

‘Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny – Mahatma Gandhi.’
‘It’s fascinating to see how by just changing a few things in somebody’s subconscious beliefs and values that their lives start to change in a positive way.’
‘Learn and embrace new things. Learn from your mistakes, don’t avoid risks. Everything happens for a reason. Believe in yourself, your past does not equal your future. No matter what happens you can handle it.’
‘There is no failure, only feedback. There are no problems, only challenges. If what I’m doing isn’t working I will try something else.’

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com
Value Rest Enquiry: https://Wedisruptagency.as.me/mentor-coach-intro
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sue Parker, a passionate entrepreneur, podcast host and speaker who is on a mission to help people to create a lifestyle business beyond the more traditional careers paths, creating more freedom, more time and more money.

KEY TAKEAWAYS

• I had this idea, like a lot of people, that life should be school, college, university and the objective of life is to get a good job, advance your career, get promotions, get better status, job title, better salary, bigger house, bigger car, get married, have kids. I struggled in my 20s to advance my career because it’s challenging for women in corporate, I did a lot of side-stepping and hitting my head on the glass ceiling. Then I had my son and realised I wasn’t going to have a lot of time with him while he was at nursery full-time while I was at work with more work to do in the evening. It was a wake up call to me: Do I really have to live this life?
• Having a lifestyle business for me wasn’t about having my laptop on the beach, it was about having the laptop in my life that mean I could do the school runs and I can finish at 3 or every Tuesday I could take them to after school club or swimming, or help with the school play or be on the PTA, it was that kind of freedom.
• When I finally accepted them my values all aligned to who I am and I felt like I had an inner compass where, instead of doing overtime or going away with work etc, I was starting to make choices that set up boundaries. I’ve suffered burnout before and I know that’s because I didn’t have these boundaries. I never want my kids to feel that I chose work over them, this is the season of life where they come first, my business has to mould around it.
• You’ve got to push out the noise of the expectations of other people and the noise that is your conditioning which says you should only be doing this, that or the other and just say to yourself “where do I want to shift my focus to and the business will just tick along?” It’s about getting creative: Block time in the evening or the early morning when everyone’s asleep and you can get on with work without being disturbed.

BEST MOMENTS

‘Success to me now is more about do I have the flexibility in my life to attend things with the kids. That’s what’s important, that’s my values now.’
‘My family and my time to live a quality life is far more important than having a big paycheque, a nice care, and having some really fancy title where people can say I’m doing well. This is what living really is.’
‘I don’t want to just make money, I want to show my kids that you can do something in life that has meaning, that’s purposeful, that I can bring them in on the journey.’
‘I am so much more efficient, productive, effective now (I’m a mum of three) because I have to be. I wasted so much time before.’

ABOUT THE GUEST
Sue Parker; My passion is helping women to unleash the best version of themselves while creating a business that works for their dream life… one with freedom, fulfilment, and joy.

It's about choosing yourself & knowing how much others will benefit.

Website: https://sueparker.io/ 
Lifestyle Entrepreneur Podcast: https://sueparker.io/podcast 

ABOUT THE HOST

Tze Ching focuses on channelling insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS

Tze Ching’s website: https://wedisruptagency.com 
Facebook: https://www.facebook.com/wedisruptagency 
Instagram: https://www.instagram.com/wedisruptagency/|
Twitter: https://www.twitter.com/wedisruptagency 
LinkedIn: https://www.linkedin.com/in/tzechingyeung/