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Jayzen is thrilled to welcome Lisa Cavalli to the show. After an expansive career in luxury wine marketing, Lisa created her own next chapter at the age of 47 when she saw a need in the marketplace for engaging content specifically for Latina women. Having never worked in editorial before she created HipLatina and BELatina. As a leading lifestyle platform for the audience, HipLatina was reaching over four million consumers a month prior to its sale in 2018. Leveraging her “figure it out” attitude and not-stop networking skills, she was able to take her passion for helping women and create successful businesses.
In her current role, she is the co-founder and COO of trooVRS, a startup set to shake up the growing metaverse world.
Guest Bio
Lisa Cavalli
Co-Founder & COO
trooVRS
Lisa is an entrepreneur who navigates life with unbridled ambition and that ambition has helped her accomplish plenty - from marketing in the Sonoma wine industry to becoming the publisher and founder of two premium multi-cultural driven digital magazines, HipLatina and BELatina.
HipLatina, which is considered one of the leading digital lifestyle platforms for Hispanic women and Latinas, reached more than four million consumers a month before being sold in 2018. Her newest creation, BELatina, unpacks and celebrates the monumental cultural shift marked by women of color, to create even more space for the evolution of Latina/Afro-Latinx empowerment across multiple themes and channels. BELatina recently went through a successful merger with BrandStar to continue to highlight the significance of this growing audience.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
Jayzen is excited to welcome Donna Fujimoto Cole to the show. With support and encouragement from her clients, Donna started Cole Chemical & Distributing, Inc. at the age of 27 as a certified minority and women owned business to help them meet their government purchasing goals.. She has grown the company to be a global force in the industry by focusing on what she does best, fostering strong relationships with those around her. She has an amazing leadership style and years of insight to share.
She has served on many national and regional boards and currently serves as Trustee of the Rockwell Fund, Boards of the Center Asian Pacific American Women, Executive Advisory Board of ISM Houston, The National Veterans Network, the Women’s Home and Capital Campaign forAsian Health Coalition dba Hope Clinic. In 2021, Ms. Cole received the Japanese Imperial Decoration of the Order of the Rising Sun, Silver Rays for her contribution to promote regional exchange and mutual understanding between Japan and the United States.
Guest Bio
Donna Fujimoto Cole
President/CEO Cole Chemical & Distributing, Inc.
After four years in the chemical industry, Donna Fujimoto Cole founded Cole Chemical in 1980 at the age of 27, divorced with a four-year old daughter with $5,000 from savings at the encouragement of the chemical buyers at Exxon, Shell, Monsanto and Dupont to start a certified minority and women owned business to help them meet their government purchasing goals. Ms. Cole not only hires minority and women she pioneered 2nd tier reporting of their own m/wbe purchases to her customers in 1982.
After 42 years, Ms. Cole has started, sold, invested and divested many types of businesses; from civil construction, to drilling loss circulation materials, chemical manufacturing, real estate, promotional advertising, distribution, warehousing, blending and packaging, to provide financing alternatives, back office support and IT integration with supply chain management services.
She has relationships with Fortune 500 global companies on the supply and customer side of business while receiving quality service awards, recognition for leadership and mentoring others with awards from the US Small Business Administration and Department of Commerce’s Minority Business Development Agency.
She has served on many national and regional boards and currently serves as Trustee of the Rockwell Fund, Boards of the Center Asian Pacific American Women, Executive Advisory Board of ISM Houston, The National Veterans Network, the Women’s Home and Capital Campaign for Asian Health Coalition dba Hope Clinic. Autumn 2021 Ms. Cole received the Japanese Imperial Decoration of the Order of the Rising Sun, Silver Rays for her contribution to promote regional exchange and mutual understanding between Japan and the United States.
Ms. Cole attended University of Texas - Pan American and graduated from Manpower Business Training Institute in Computer Operations and Programming in1972.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
Jayzen is thrilled to welcome Matt Hulett to the show. Over his thirty years as an executive in the technology sector, Matt has become the go-to company fixer. From Rosetta Stone to RealNetworks to Expedia, he has steered startups and public companies into renewed areas for growth. Through his driving approach to leadership and forever willingness to take on the toughest challenges, Matt shares lessons from his career that everyone can learn from.
Matt is also the author of the book, Unlock, where he reveals the five key questions that will uncover new insight into your business’ potential—without the need for costly consultants. Through real-life examples, personal stories, and insights from thought leaders and CEOs, Hulett guides you through the steps of taking a deep dive into your company’s pivot potential. He shows you how to take stock of your business, from your company’s alignment to market trends and your supply chain position, to your value proposition for customers, to your ability to raise capital.
Guest Bio
Matt Hulett
CEO & President
PetMed Express
Matt Hulett has driven more than $2 billion in value creation as a four-time public company CEO and president and a two-time private company CEO. He is a seasoned technology executive with more than thirty years of experience building and leading world-class SaaS and consumer companies. He has had multiple turnaround successes in the public and private sectors, including Rosetta Stone, RealNetworks, and Expedia. He is regularly featured in technology and business podcasts and media outlets, such as Recode, Forbes, and Entrepreneur. Matt lives in Seattle with his wife, Anne (CEO of Rock Grace), and their three children.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
This week, Jayzen is excited to share one of our top fan favorite episodes from the library featuring his guest, Dr. Jennifer Turner. Jennifer was recently promoted to Head of Sony Pictures’ TriStar Television. In addition to overseeing creative on some of the most iconic television shows we all love, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives.
Jennifer has had an incredible career journey that has deeply intertwined her personal experiences, educational goals, creativity and passion to help those around her. As a self proclaimed “child of the golden age of television...the 80’s,” her work as a creative executive has crafted shows like The Good Doctor, The Blacklist and many others.
Guest Bio
Dr. Jennifer E. Turner
EVP TriStar Television
Founder, MAD COOL FITNESS/MAD COOL COMMUNITY
Jennifer is a seasoned media executive who currently serves as the Head of Sony Pictures’ TriStar Television, overseeing creative on hit series such as The Good Doctor, The Boys and The Blacklist. In 2011, Jennifer combined her passion for fitness and desire to help others with her media background to found edutainment brand MAD COOL FITNESS (MCF), an inclusive, edutainment healthy lifestyle brand that helps people to achieve long-term good health through behavior science-based programs. MCF Programs are also based on Jennifer’s personal experience as someone who struggled with weight but has been living healthy for over 20 years.
To support her mission of health, Jennifer went back to school and received her Doctor of Public Health specializing in Health Education and Behavioral Science, from Rutgers School of Public Health. Her dissertation evaluated the Healthy Schools Program implementation at four, New Jersey, K-8 independent charter schools. Her research found factors impacting program implementation were the social determinants of health – access to healthcare, community context, socio-economics – the very same factors that are playing a role in COVID-19’s disproportionate effect on communities of color today. Jennifer also founded non-profit, MAD COOL COMMUNITY, to implement, design, and evaluate wellness programs in underserved communities. MAD COOL COMMUNITY is currently implementing a pilot mental and behavioral health program at a New Jersey charter school to address the wellness needs of parents, teachers, and students during this coronavirus pandemic. The wellness program is based on Jennifer’s dissertation research as well as the school population’s specific needs during this challenging time.
Jennifer holds a Master of Business Administration from Stanford University, a Bachelor of Finance from the Wharton School of Business of the University of Pennsylvania, and a Bachelor of Japanese Language also from the University of Pennsylvania. Jennifer is a New Jersey certified Teacher of Health Education N-12, an American Council on Exercise (ACE) certified Youth Fitness Specialist, Fitness Nutrition Specialist, Health Coach, Behavior Change Specialist, Group Fitness Instructor, and Personal Trainer. She is an avid athlete and runner having completed numerous marathons (including two Boston and three New York City Marathons) and triathlons, (including Ironman Lake Placid).
Links
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com
Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria
Amir arrived in Los Angeles on a one-way ticket with not much to his name…and a dream. As a consummate networker, he forged a career path that has provided incredible opportunities and allowed him to continue to expand his skills and influence. He was down to the few final bucks in his pocket when an opportunity arose that eventually led to his current role at Netflix, where he focuses on building and leading their Employer Brand.
Although Amir is mid-career, the lessons that he has lived, learned and shared are of value to any career stage. He is also the author of “22 Life Lessons By Someone More F*cked Up Than You” and a soon-to-be first time filmmaker.
Guest Bio
Amir Moini
Communications and Employer Brand
Netflix
Growing up in Boston, Massachusetts, Amir Moini decided to move to Los Angeles in 2013 after completing Teach For America in Hawaii from 2011-2013. He began his career in nonprofit development at The Los Angeles LGBT Center, which opened the door for him to work at Netflix, focused on building and leading their Employer Brand.
In addition to his work at Netflix, Amir is a writer and upcoming filmmaker, focused on the horror genre. Some of Amir's hobbies include dance, yoga and travel.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
David is one of those amazing people who has built a successful career through his passion for improving the communities that he lives and works in. Currently, David is the Head of Community Engagement (West) for Amazon where he coordinates with non-profits and community leaders to drive impact and social good. David was honored as an American Champion of Change by President Obama.
In his upcoming book, A Place Called Home, David shares his story of poverty and homelessness as a child, which ultimately became a driving force in his career. A true inspiration for us all.
Guest Bio
David Ambroz
Head of Community Engagement (West)
Amazon
David Ambroz is a national poverty and child welfare expert and advocate. He was recognized by President Obama as an American Champion of Change. He currently serves as the Head of Community Engagement (West) for Amazon, coordinating with non-profits and community leaders for social good. Previously he led Corporate Social Responsibility for Walt Disney Television, and served as the President of the Los Angeles City Planning Commission, and as a California Child Welfare Councilmember. After growing up homeless and then in foster care, he graduated from Vassar and later from UCLA School of Law (J.D.). He is a foster dad and lives in Los Angeles, CA.
About his soon to be released book, “A Place Called Home”
"It's impossible to read A Place Called Home and not want to redouble your efforts to fight the systems of poverty that have plagued America for far too long. In this book, David shares his deeply personal story and issues a rousing call to make this a more humane and compassionate nation."—Hillary Rodham Clinton
"A story destined to end in tragedy that magically rewards an indomitable determination to succeed. Beautifully written."—Ted Koppel, veteran ABC anchor and New York Times bestselling author of Lights Out
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
“Memory is the hallmark of experience.” Just some of the wise words from this week’s guest, Mark Stanley. Mark is one of those people with a really cool job that few know even exists. He is a Customer Experience Designer for Genesys and is the architect of many of the customer service experiences we all have on a daily basis. Prior to his current endevor, Mark spent twenty years in the airline industry where he developed his skills in using technology to better serve customers.
Mark brings a wealth of experience and creativity to the show sharing his lessons learned across many job functions and industries.
Guest Bio
Mark Stanley
Customer Experience Designer & Author
Genesys
Mark Stanley is a Customer Experience Designer, which he performs as a Healthcare Industry Executive for Genesys and is the author of Experience Design for Customer Service: How to go from mediocre to great! He has worked in and for a variety of customer service-related companies. Following a span of twenty years in the airline industry, he transitioned to contact centers to develop skills around the technology used to connect customers to service staff, as well as the supporting systems like workforce management and quality monitoring. He transitioned into business consulting and project management, with a focus on the relationship and interdependence between business goals, customer service operations and technology. His work is primarily in healthcare, insurance, and financial services.
Prior to joining Genesys, Mark held call center operations and sales management positions with Crestview Consulting Group, Wolfe & Associates, ERS (a leading third-party healthcare services provider), Lufthansa German Airlines and Korean Air.
He holds a Bachelor of Arts degree in History from Loyola Marymount University, is a Certified Experience Economy Expert, a COPC Implementation Leader, and a Project Management Professional (PMP).
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
Jayzen is thrilled to be talking brand with his guest, Erik Huberman. As a serial entrepreneur and marketing expert, Erik broke the mold from the traditional agency model when he founded Hawke Media in 2014 and is now the fastest growing marketing agency in the country. Seeing a need in the market, Erik created an agency as Your Outsourced CMO®, allowing companies of any size to have amazing creative marketing in an ala carte manner.
Starting his career very early in life working in his fathers business to now managing a team of over 300 and 600+ clients, Erik has incredible stories to tell and advice that we all can learn from.
Guest Bio
Erik Huberman
CEO & Founder
Hawke Media
CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method, becoming a national bestseller.
As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
Dominic Monkhouse is a leader with a unique style and process that has enabled incredible growth and success in the companies that he has run. Now, as a Tech Growth Advisor and business coach, Dominic has created a purpose-built management lab where he shares the systems, tools and strategies that help successful companies achieve explosive growth.
His blunt and bold approach to business combined with an ever-growing wealth of knowledge provides a number of lessons that can be applied to anyone’s career.
Guest Bio
Dominic Monkhouse
Tech Growth Advisor
Dominic is the silent weapon tech companies hire to achieve explosive growth. As managing director at Rackspace, the team grew from 4 to 150, the lifetime value of a client went up from £2000 to £200,000, and annual revenue from £250,000 to £30 million.
At Peer 1, he founded the UK business, scaling it from 0 to £30 million in 5 years, and helped grow the global business from $90 million to $200 million before it was acquired for $685m. While at ITlab he took the business from near bankruptcy to an award winning firm that sold for £26 million.
He has now created a purpose-built management lab where he shares the systems, tools and strategies that enabled him to scale from his quiet farm in Wiltshire. He’s also the host of The Melting Pot show and his weekly newsletter is read by over 6000 of the world’s top leaders.
Dominic is the outlandish author of F**K PLAN B. How to scale your technology business faster and achieve plan A, an exciting blueprint for cultural change and business transformation.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
As we roll into summer, Jayzen is thrilled to welcome London Lomax to the show. London is the CEO of Innovation Health, and the Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company. London’s leadership style celebrates the best in his people and his ability to cultivate and lead high performing teams has helped to quickly advance his career and those around him. His passion for healthcare combined with his “empathy-forward” style are helping him to grow Innovation Health and expand the reach of the company.
Guest Bio
London Lomax
CEO, Innovation Health
Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company
London Lomax is the Chief Executive Officer of Innovation Health. He joined Innovation Health’s Leadership team in January 2022. With his strategic health plan and market leadership expertise, London will guide the continued success and expansion of Innovation Health with a focus on member growth and access to quality health coverage for the Washington, D.C. metro area. London has held a variety of strategic roles across diverse industries, from fully funded startups to Fortune 50 companies. In addition to being CEO of Innovation Health, he serves as the Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company. London joined Aetna from SmileHealth where he was Vice President, Growth & Distribution Effectiveness. Prior to SmileHealth, he held leadership positions both domestically and internationally in product innovation, data analytics, strategic planning, sales, marketing and change management at EmblemHealth and AIG.
London holds a B.S. from Central Connecticut State University and M.S. in Strategic Organization Leadership from Quinnipiac University. He has also completed Harvard Business School’s Executive Education program where he focused on value-based health care strategy. He is a 2021 Denver Business Journal 40 under 40 award recipient and voted as one of Modern Healthcare’s 25 Emerging Leaders in healthcare for 2021. He is a Houston, Texas native and currently resides in Denver, Colorado.
Links
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
From the publisher's feed
Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment,…

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