Lead With Your Brand!™

“Interesting work keeps your mind nimble and curious..” Just one of the incredible bits of wisdom from Alison Moore. As an accomplished executive in media and tech, her constant curiosity and drive for learning has shaped her career and leadership style in many ways. After top leadership roles at Condé Nast, Daily Candy, NBC Universal and HBO, Alison made the leap to the non-profit sector as CEO of Comic Relief US, best known for their Red Nose campaign culminating with Red Nose Day on May 26, helping raise life-changing funds to ensure a healthy future for all children.

Comic Relief US’s Red Nose Day campaign has raised $275 million since 2015, positively impacting 30 million children — and now, you can get your very own Red Nose at your nearest Walgreens! Or, head to RedNoseDay.org to lend your support, and help make a difference by donating today. #NosesOn.

Guest Bio

Alison Moore

CEO

Comic Relief US

Alison Moore joined Comic Relief US in 2019 with extensive and diverse experience across the media and tech sectors. Alison came to Comic Relief US to grow the engagement, scale, and impact of its important mission: driving positive change through entertainment.

Through her leadership, Comic Relief US is creating new content campaigns and launching innovative

social impact-led funds, providing more platforms for brands, organizations and communities to make a

greater impact together. The funds raised will support nonprofits, community-led partners and their

programs to tackle the consequences and root causes of intergenerational poverty. Since 2015, Comic

Relief US has partnered closely with Walgreens, NBC, and the Bill and Melinda Gates Foundation on its

year-round Red Nose Day campaign to end child poverty. In the past 7 years Red Nose Day has raised

over $275 million and positively impacted over 30 million children in the U.S. and around the world.

Alison was previously the Chief Business Officer, Beauty Collection at Condé Nast, overseeing the

Glamour and Allure brands. Prior to Condé Nast, Alison was Chief Revenue Officer at SoundCloud, and

held multiple executive level positions at NBC Universal, DailyCandy and HBO.

Alison is on the Board of Directors for TRACE, the top global media & digital platform for Afro-Urban

cultures & youth empowerment and is on the Board of Directors for Downtown Music Holdings, a global

company that owns, manages, and develops businesses with a vision for a more equitable and

innovative music ecosystem. Alison is an Advisor to several early stage digital start-ups, and is a member

of Chief, the network of senior women leaders.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

After seeing a reporter set-up for a live shot as a young man, Richard Borjas knew he had found his calling. As a television executive, showrunner and now CEO of Bormont Enterprises, Richard has had an amazing career with equally rich stories to share. Most recently, he was the executive producer of Red Table Talk: The Estefans, featuring Gloria Estefan, her husband Emilio and others from the family.

Prior to that, he helped launch TheKelly Clarkson Show to great fanfare, and won a Daytime Emmy for Un Nuevo Día, while at Telemundo. Richard gives great advice on how to build your own brand, leverage your brand attributes to advance your career and when to adjust the volume on your brand for a given audience.

Guest Bio

Richard Borjas

Showrunner & CEO

Bormont Enterprises

Richard Borjas is the Showrunner & CEO of Bormont Enterprises., and was recently responsible for the overall creative and execution of Red Table Talk: The Estefans.

Prior to that, he was the Vice President, Programming and Development, NBCUniversal Domestic Television Distribution. In this role, he developed original programs and formats to help create a robust slate of projects and managed the daily creative affairs for a number of shows, including “The Kelly Clarkson Show,” “Access,” and “Access Live.”

Borjas previously served as VP, Production for Telemundo. He oversaw the development and production of multiple programs for the network, including its morning program “Un Nuevo Día” for which he won a Daytime Emmy Award. In addition, throughout his amazing career, he has worked on a number of other award winning shows including Cristina Show and Good Morning America.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Have you ever wanted to learn about marketing yourself directly from a seasoned CMO? This is your chance! Jayzen is thrilled to welcome his old friend, David Miller, to the show. David is the CMO of the San Diego Zoo Wildlife Alliance, home of the world famous San Diego Zoo and Safari Park, two of the top tourist destinations in California. David shares a number of fantastic stories and lessons from his incredible career through what is arguably the most dynamic period in modern marketing and advertising. He knows firsthand the power of a great brand, and how to build your own to advance your career.

Prior to the San Diego Zoo Wildlife Alliance, David ran marketing for the iconic LA Philharmonic, leading the charge for the historic Hollywood Bowl and Disney Concert Hall, and drove amazing growth as SVP marketing for Universal Studios Hollywood.

Guest Bio

David Miller

Chief Marketing Officer

San Diego Zoo Wildlife Alliance

David Miller leads San Diego Zoo Wildlife Alliance’s marketing department in planning, crafting, and executing communications, sales, membership, licensing and sponsorship initiatives, with the ultimate goal of driving guest engagement and education to further the organization’s mission of saving wildlife and advocating for a world where all life thrives.

Prior to joining San Diego Zoo Wildlife Alliance, Miller served as senior vice president of marketing communications and partnerships at Universal Studios Hollywood. There, he directed content strategy and development for both traditional and digital marketing, managed corporate partnerships with media outlets and sports franchises, and oversaw Universal’s intellectual property relationships and co-branding efforts. Miller also worked as director of marketing communications for the Los Angeles Philharmonic, and led marketing, branding and outreach efforts for performances at the Hollywood Bowl and at Walt Disney Concert Hall; and was director of marketing and sales at the California Health & Longevity Institute.

Miller has proven success in defining creative vision and leading project teams to execute on a global scale. His expertise in engaging audiences and creating memorable experiences makes him well suited to build meaningful and lasting connections between people and wildlife, and grow even greater support in San Diego Zoo Wildlife Alliance’s commitment to save species worldwide.

Miller holds a bachelor’s degree in business administration and management from Biola University with an emphasis in marketing. He serves on the brand/content committee of Visit California, a nonprofit working in partnership with the state’s travel industry.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Jamie Wolf to the show. She is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Having an incredible career as an entrepreneur, Jamie has created and built multi-million dollar companies across several industries. After writing her first book, she was continually asked for her advice on how to get a book written and published. Eventually, she paused to listen to her career audience and began to see the situation as a potential new business, ultimately founding the Million Dollar Story Agency with the goal of helping other entrepreneurs turn their own personal journeys into million dollar businesses.

Guest Bio

Jamie Wolf

CEO and President

Million Dollar Story Agency

Jamie Wolf, MBA, is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Specifically, she works with high achievers ready to establish themselves as the go-to expert in their space. She helps them skyrocket their credibility and authority, join the ranks of elite thought leaders, and reach a broader audience by becoming USA Today and Wall Street Journal best sellers in anthologies, done within 120 days, without even writing! She is also the founder of Wolf Tide Publishing. One-hundred percent of the dozens of 6- to 9-figure entrepreneurs who have chosen to work with Million Dollar Story Agency have hit #1 best seller; their books have stayed in the Top 25-Top 100 for 12+ months.

A multiple bestselling author herself, she also hosts the Million Dollar PIVOT podcast. Her purpose is to inspire others to dream big, implement fast, never quit, and stay surrounded by amazing, inspirational humans - always! And to ensure an entrepreneur writes the right book or chapter, one that strategically targets the creation of more clients. When you share your powerful story, you are truly seen as an extraordinary and remarkable leader, one of the elite and passionate difference-makers!

Jamie is mom to 3 adult children, a rescuer of many animals, and lives on the coast in SC.

www.milliondollarstory.co

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to be joined by Migdalia Figueroa, President & General Manager of Telemundo Orlando. Starting as an intern knowing no one in the business, Migdalia has built a truly remarkable career by always being ready to dream big, take a risk and develop the skills needed to succeed in her next role. She is an Emmy award winning producer and was formerly the General Producer of the iconic flagship program, “El Show de Cristina” with Cristina Saralegui, who is often referred to as the Spanish language Oprah.

Guest Bio

Migdalia Figueroa

President & General Manager

Telemundo Orlando

Migdalia Figueroa is the President & General Manager of Telemundo Station Group’s Orlando

Station, WTMO. She previously served as Vice President of News at NBC 6 South Florida, the NBC-owned station serving the Miami/Fort Lauderdale market, where she was responsible for relaunching the station’s news brand and mission, and for redefining and implementing new editorial and production styles and workflows.

Prior to joining NBC 6, Migdalia was Senior Vice President of Content and Brand for the Telemundo Station Group. In that role, she had oversight of local branding and local newscast overall performance at all stations. She was promoted to that position after joining Telemundo in January 2005 as Vice President of News for the Miami station, taking it to the #1 spot in that very competitive market during her tenure, a position it maintains to this day.

Migdalia was recently honored with the coveted Silver Circle Award for her over 30 years of experience, excellency and contributions to the industry. A winner of five individual and one station regional EMMY award, she began her broadcast journalism career as a news producer in her native Puerto Rico. In 1990, she moved to New York City, where she joined the Univision station. Two years later, she moved to Miami to produce Univision Network News, weekend edition, also serving as Executive Producer of WLTV’s newscasts, Executive Producer for Univision Online, and General Producer of the iconic flagship program, “El Show de Cristina,” before moving to Telemundo.

Migdalia graduated from the University of Puerto Rico with a degree in Mass Communications, and a major in Broadcast Journalism. She recently completed a certificate degree in Diversity & Inclusion from eCornell University, and is committed to these values, as well as to the practice of mentoring, believing they all have much to contribute to the whole of the industry. She makes her home between Orlando and Pembroke Pines, Florida, with her family and dogs.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Bobby Amirshahi to the show! Bobby is the Senior Vice President of Corporate Communications for Macy’s, Inc and manages all communications for the entire enterprise. After an incredibly successful communications career in cable television and entertainment, Bobby made a complete industry shift when joining Macy’s. He shares a fantastic career story on how he successfully navigated the pivot (and believes that you can too), and as a communications specialist, he knows first hand the power of personal brand, and how to leverage it to advance your career.

Guest Bio

Bobby Amirshahi

Senior Vice President, Corporate Communications

Macy’s, Inc.

Bobby Amirshahi joined Macy’s, Inc. in December 2020 as senior vice president of corporate communications. In this role, Amirshahi leads enterprise-wide communications for the company, including crisis and issues management, media relations, colleague communications, financial communications, corporate giving and thought leadership.

Prior to Macy’s, Amirshahi served as senior vice president of corporate communications for Univision Communications Inc. where he led all external and internal corporate communications for the company, including all business-to business public relations campaigns. Previously, he served as vice president of public relations and communications at Time Warner Cable Inc. where he led communications teams charged with publicizing consumer and business products as well as financial communications and issues management. Before joining TWC, Amirshahi was senior director of public affairs at Cox Enterprises Inc.

Amirshahi began his career working in various public relations and corporate communications roles at Cox’s cable subsidiary, Cox Communications. Amirshahi also led all of West Coast publicity for Viacom’s Comedy Central and Spike TV brands out of Los Angeles.

Amirshahi earned a bachelor’s in History from The College of William & Mary in Virginia.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

To celebrate International Women’s Day, we are highlighting some of our favorite conversations with three fantastic entertainment and media executives. Our guests include Michelle Alban, Vice President of Communications and Social Impact for Paramount Global Networks Americas, Puja Vohra, Executive Vice President of Marketing and Strategy at Showtime Networks, and Paula Williams Madison, the Chairman and CEO of Madison Media Management LLC and Eight Madison Media Works. These three powerhouses exemplify what it means to #BreakTheBias.

Guest Bios

Michelle Alban

Vice President of Communications and Social Impact for Paramount Global Networks Americas

Michelle leads the development and execution of all internal and external communications strategies, as well as social impact projects for ViacomCBS Networks Americas, which includes Latin America and is based in the Miami office. Alban brings over 15 years of international communications, public affairs and media industry experience to the role and is a proud veteran of the US Air Force.

Puja Vohra

Executive Vice President, Marketing And Strategy, Showtime Networks Inc.

In her role, Vohra oversees the marketing of all SHOWTIME original programming, including award-winning series such as BILLIONS, THE CHI, BLACK MONDAY, YOUR HONOR, THE GOOD LORD BIRD and THE L WORD: GENERATION Q. She also oversees its full-funnel media efforts, promotions, digital strategy and social media, as well as brand strategy and analytics. Vohra is a seasoned leader with over two decades of experience working with leading brands around the world.

Paula Williams Madison

Chairman and CEO of Madison Media Management LLC and 88 Madison Media Works Inc.

In 2011, Madison retired from NBCUniversal, where she had been Executive Vice President of Diversity as well as a Vice President of the General Electric Company (GE), then the parent company of NBCU. During her 22 years with NBCU, she held a number of successful leadership roles, including President and General Manager of NBC4 Los Angeles, Los Angeles Regional General Manager for NBCU’s Telemundo TV stations and Vice President and News Director of NBC4 New York. She was also named one of the “75 Most Powerful African Americans in Corporate America” by Black Enterprise Magazine.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to welcome Rebecca Norlander to the show! Rebecca is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.

Rebecca has always had a passion for developing the next generation of technical talent. She has led efforts to advance primary and secondary school STEM education to address the underrepresentation of women and people of color in computer science.

Guest Bio

Rebecca Norlander

Global Head & Vice President, Personal Systems Software Engineering HP Inc

Rebecca Norlander is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. She has worldwide responsibility for the PS Software strategy as well as the PS Software Engineering Center of Excellence. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.

Prior to joining HP, Rebecca was CEO and co-founder of Health123, a Seattle-based Healthcare IT company. She previously spent nearly 20 years at Microsoft that culminated in several senior software leadership roles, including Technical Strategist to Microsoft Chief Software Architect Ray Ozzie and General Manager of Windows Security.

Rebecca has always had a passion for developing the next generation of technical talent. She has led efforts to advance primary and secondary school STEM education to address the underrepresentation of women and people of color in computer science. Her contributions include serving on the board of the Technology Access Foundation, the National Board of the American Association of University Women, and the Board of Advisors for the Anita Borg Institute for Women and Technology. She has appeared as a keynote speaker and panelist at various conferences, including the Grace Hopper Women in Computing conference.

Rebecca holds a Bachelor of Science degree in Computer Science from Boston University (BU), where she received the 2015 Distinguished Alumna Award from the BU College of Arts and Sciences, the first woman to earn this distinction. She also received the 2008 Distinguished Alumna

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.

James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal. Early in his career, he took very deliberate steps to build and hone his personal brand, which has led to career breakthrough after career breakthrough. His experience, tips and advice are full of career wisdom that everyone can learn from.

In celebration of Black History Month, be sure to check out the Lead With Your Brand Black Voices page that showcases the amazing career stories on the show from successful executives who happen to be black. Click over to LeadWithYourBrand.com/blackvoices for all of the insightful shows over our three seasons.

Guest Bio

James Lavallee

Vice President, Global Marketing

The Trade Desk

With more than 20 years of experience in Advertising Sales Marketing, James joined The Trade Desk in September 2021 as the Vice President of Global Marketing. James runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.

Most recently, James was Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In that role, he was responsible for creating and executing best-in-class revenue generating solutions, utilizing Comcast’s creative/technical capabilities to deliver results for local, regional and enterprise clients.

In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides to BIPOC SMBs across the Comcast Footprint. In addition to the Comcast RISE program, he joined the Comcast DE&I Executive Council as the representative of the Comcast Advertising Division.

Prior to joining Effectv, he held the position of Vice President, Portfolio Sales Marketing at NBCUniversal, overseeing the ad sales trade marketing efforts for NBC, USA, Syfy, WWE and Chiller networks. He also worked in Advertising Sales Marketing for Discovery Communications, VH1 and ESPN.

James earned a B.A. at Tufts University in Boston and earned certificates in Sports Marketing and Advertising Sales and Marketing from New York University’s School of Professional Studies. James and his family reside in Brooklyn, New York.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Dr. Imani Walker to the show! Dr. Imani is a physician trained in General Adult Psychiatry, author and commentator. You’ve probably also seen her on Bravo’s “Married to Medicine: Los Angeles” and “Watch What Happens Live.” She shares some amazing career stories and advice on how she has developed a clear brand voice. Always an advocate for those in the community who need help, much of Dr. Imani’s work focuses on providing mental health to underserved populations, including homeless, incarcerated and indigent people. She is a strong advocate for breaking mental health stigmas around the world, and is a proud board member of the Made of Millions Foundation.

Guest Bio

Dr. Imani J. Walker

Chief Medical Officer & Psychiatrist

Dr. Imani J. Walker is a physician trained in General Adult Psychiatry. She has had the honor of completing her undergraduate training at Xavier University of Louisiana as well as earning a Master's in Science in Public Health from Tulane University. Dr. Imani later obtained her medical degree from New York College of Osteopathic Medicine and completed her training at esteemed medical institutions, including Temple University and UCLA.

After completing a fellowship in Forensic Psychiatry, she opened a private practice in Southern California. She is currently Chief Medical Officer at Gateways Hospital & Mental Health Center. Her focus is caring for acutely ill psychiatric patients, including those with extensive forensic backgrounds, as well as providing mental health care to the homeless and indigent populations.

Dr. Imani also has experience in coping with the emotional impact of racism against people of color, hailing from a mixed-race Black, Jamaican, and Chinese family. She possesses a bright personality that is relatable to her global audience and not only shines through her medical work but also in her writing. She has penned articles about mental health and holistic wellness and has been featured as a guest commentator on Gawker, The Grio, The Root, KTLA, Fox 5 LA, Essence Magazine, NBCLX, and others. She has also been honored as a member of Essence Magazine’s “Woke 100” in 2019.

Dr. Imani currently lives in Los Angeles and can be found on NBCUniversal’s Bravo Network where she's a cast member of “Married to Medicine: Los Angeles,” and has made past appearances on “Watch What Happens Live” and “Amplify Our Voices”. A strong advocate for breaking mental health stigmas around the world, she’s a proud board member of the Made of Millions Foundation. She’s also the host of the weekly podcast series "Imani State of Mind,” where she keeps it real and shares gems with listeners on surviving today’s turbulent times.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com