Lead With Your Brand!™

“I make people want to watch things.” In our world of ever-expanding sources of content, Dudley Beene has built an incredible career on getting you, the viewer, to tune in through the power of creativity. He is a big believer in exploring your passions and continually finding ways to use and express them, whether in your career or other aspects of your life.

As Vice President for Studio City, he leads the creative for an innovative, respected company producing daily promotion for every major studio: ABC/Disney, CBS, NBC/Universal, Fox Television Stations, Debmar-Mercury and Warner Bros. He is responsible for engaging and motivating a team of 50+ editors, creative directors, and graphic designers and overseeing scripts and production in the promotion of TV's top-rated shows.

Guest Bio

Dudley Beene

Vice President, Client Service

Studio City

Dudley Beene is the VP of Client Service for Studio City, a full-service entertainment marketing agency.

Starting in LA, working for Neilson, he homed in on what audiences respond to and what motivates people to watch content. Over the past 17 years he has worked for Studio City rising from writer to creative director to vice president. From his first account: South Park to Live with Kelly and Ryan, Ellen, Judge Judy, NCIS and more; his promotional background crosses all genres and networks. The constant is his playful and irreverent take on brands combining humor with impact to make viewers take notice.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.

In the midst of “the great resignation,” now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a lattice to explore. Oftentimes, the best career move you can make is lateral or even a small step back that can ultimately propel you forward. It is about having the curiosity to break out of the box and take on a new challenge, while keeping an eye on the big picture and where you want to go.

Gail has had an incredible career by constantly challenging herself to learn new skills and thus, bring more to the table. Starting her career as a computer programmer, her curiosity about all aspects of business and running an organization have been the driving force in her many career breakthroughs.

Guest Bio

Gail McGovern, president and CEO of the American Red Cross, began her career as a computer programmer at AT&T. She moved up the ranks to become executive vice president for the Consumer Markets Division, a $26 billion business with 40,000 employees. In 1998, Gail joined Fidelity Investments where she served as president of Fidelity Personal Investments, a unit with 10,000 employees and a half trillion dollars of assets under management.

Four years later, Gail joined the faculty of Harvard Business School where she taught marketing. In 2008, she accepted the position of president and CEO of the American Red Cross, a $3 billion organization devoted to alleviating human suffering in the face of emergencies.

Since joining the Red Cross, Gail has helped to transform the 139-year old American institution into a 21st Century emergency response and blood services organization. Her transformational initiatives have led to improved fiscal stability, and have expanded the reach of lifesaving Red Cross services. She has also overseen the enormous growth of the organization’s social media presence – including the introduction of a series of free mobile apps for first aid, hurricanes, tornadoes and other emergency scenarios that put lifesaving skills at people’s fingertips.

Gail is a graduate of Johns Hopkins University, where she received an undergraduate degree in Quantitative Sciences, and Columbia University where she earned her MBA. She was awarded alumna of the year from both Universities. Gail was recognized by Fortune Magazine in both 2000 and 2001 as one of the most powerful women in Corporate America.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand dot com

To book Jayzen for a speaking engagement or workshop at your company, visit : JayzenPatria dot com

To learn more about about the American Red Cross or to make a contribution, visit RedCross dot org

Season 2, Episode 44 : Know the “Why” In Your Career : Jill Tang

Serial Entrepreneur, Community Builder and Women in STEM advocate

Description:

Finding purpose in one’s career is a struggle for many people. Jayzen’s guest this week, Jill Tang, has built an incredible career and opened doors for women in tech across Asia by truly understanding her purpose and staying true to it everyday. Based in Shanghai, China, Jill is the co-founder of Ladies Who Tech and works tirelessly for the advancement of women in the tech industry, reaching over 50,000 members in Asia. She is a big believer in the idea that what you do is not who you are and understanding the “why” in your career is what will propel you forward.

Guest Bio

Jill Tang

Serial Entrepreneur, Community Builder and Women in STEM advocate

Jill Tang is the co-founder of Ladies Who Tech, a social enterprise focusing on changing the status quo and promoting gender diversity and inclusion in the STEM industry through offering women digital skilling education, career opportunities and community network. It connects more than 50,000+ members across all social media in greater China and now has presence in 12 cities including Singapore and Kuala Lumpur.

Her work has been covered by Forbes China, the Guardian, BBC, TechNode, Paper, CGTN and CNN. Jill is the finalist for 2016 Australia China Young Alumni of the year and top 100 Gen T in China by Asia Tatler in 2019. In 2020, Jill was awarded the ’Social Impact Award’ at AmCham Future Leaders of the Year Awards.

She holds a Bachelor of Commerce from Latrobe University, Master of Applied Finance from Monash University and MBA from Melbourne Business School.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome Adriana Waterston to the show. As a self-proclaimed “research junkie,” Adriana helps her clients and industry better understand diverse consumer segments. Her specialty is in “finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts,” making research more relatable and practical in purpose.

She has a great career story to tell, from drama class with Debra Messing to evolving into one of the top researchers in the business and recently launching a new practice for the emerging cannabis market.

Guest Bio

Adriana Waterston

Chief Revenue Officer and Insights & Strategy Lead

Horowitz Research

As Chief Revenue Officer and Insights & Strategy Lead, Adriana oversees Horowitz’s Latinx, BIPOC,millennial, and Gen Z research. She also heads up Green Horizons, Horowitz’s recently-launched division specializing in Cannabis and Holistic Health.

Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, toys, and of course, the emerging Cannabis market, among others. On the consumer side, Adriana helps clients reach, serve, and resonate with Latinx and BIPOC consumers and emerging audiences like today’s cannabis consumer. On the DEI side, she helps companies address issues of corporate culture and talent development, particularly for Latinx, BIPOC, LGBTQIA+, and employees with disabilities.

A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine. She is frequently quoted in the trade press and has presented at numerous events including the Cultural Insights Forum, NAMIC conference, Hispanic TV Summit, Streaming TV Summit, NAB, Media Insights and Engagement, ARF (Advertising Research Foundation) events, and others. Among other accolades, Adriana received two CTAM TAMI awards and the Agency Executive Award for Research & Measurement for her multicultural work. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Harry Kargman to the show. As the founder and CEO of Kargo, a leading tech-focused marketing firm, Harry brings a wealth of business insights and advice on how best to keep up the pace, keep it all balanced and how to use a changing marketplace to your advantage. Harry’s experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Websummit, Cannes and other advertising and technology conferences, and has been featured in The New York Times, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets.

Harry holds over fifty patents related to Kargo’s technology and continues to push the company to innovate. Kargo has pioneered unique media formats and data across publishers to help serve the right advertising and creative formats to the right user. Kargo has been recognized with some of the highest honors in the digital advertising industry, including more than 7 Mobi and OMMA awards for creative innovation. Currently, the company has 200 diverse people strong across offices in New York City, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

Guest Bio

Harry Kargman, Founder & CEO

Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile brand advertising marketplace. Harry was named an EY Entrepreneur of the Year in 2016. Under his leadership over the last 15+ years, Harry has transformed Kargo from a small start-up into one of the advertising industry’s fastest- growing and most innovative technology companies — announced as an Inc. 500 winner in 2015. Harry sits on the Advertising Council Board of Directors.

His experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Web Summit, Cannes and other advertising and technology conferences, and has been featured in The NYTimes, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets.

Harry graduated with honors from Harvard College, where he is now an advisor to young entrepreneurs through the Harvard Innovation Lab. He lives in New York City with his wife and three children.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is excited to welcome Liberty Zabala to the show. As a seasoned reporter and television anchor, Liberty brings her amazing personal brand to every story. From interviewing Oprah to covering mass tragedies, Liberty has an incredible career story that has earned her four Emmy awards.

Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019. Liberty is currently on the Dean's List at American Military University while pursuing her Master of Arts in Homeland Security with a concentration in Counterterrorism.

Guest Bio

Liberty Zabala

Reporter & Weather Anchor, FOX 5 San Diego

Liberty Zabala is a 4x Emmy-winning Reporter & Weather Anchor for FOX 5 San Diego.

She was awarded the Vada and Colonel Barney Oldfield National Security Reporting Fellowship by the Radio Television Digital News Foundation for her work covering Marines, sailors, active duty service members and veterans in the nation's largest military town, San Diego.

Some of her most memorable stories include leading breaking news coverage of the Central American immigration crisis, covering devastating firestorms that burned across San Diego County, covering the San Bernardino terrorist attacks and most recently, the Las Vegas mass shooting. Her coverage also earned two San Diego Press Club awards.

In November 2016, Liberty was honored as one of 100 Comcast NBCUniversal employees selected from across the country to take part in (Morning Joe) Mika Brzezinski's "Know Your Value" program in association with MSNBC. Prior to that, she was one of four reporter trainees selected from across the country for the NBC Reporter Development Program.

Under the program, she went through intensive multimedia training workshops alongside NBCUniversal's top media executives, talent and coaches at NBC 5 Dallas, NBC 10 Philadelphia, and NBC 4 New York under the direction of The Poynter Institute's Al Tompkins.

She has conducted several high profile interviews including presidential candidates Rand Paul, Ron Paul & Newt Gingrich, Senator Kamala Harris, 37th Commandant of the Marine Corps General Robert B. Neller, world champion boxer Manny Pacquiao, comic creator Stan Lee and media mogul Oprah.

She is a graduate of California State University, Northridge with a degree in journalism and collateral in political science with an emphasis in international relations.

She is a dedicated member of Asian American Journalists Association where she served as a board director for the Los Angeles chapter and currently serves the San Diego chapter as president.

Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019. Liberty is currently on the Dean's List at American Military University while pursuing her Master of Arts in Homeland Security with a concentration in Counterterrorism.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Karen Horne to the show. With over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder. Through the programs that she creates and runs, she works to bring voice and opportunity to underserved communities and ensure that what we see as audience members reflects that communities that we live in.

Karen has had an amazing career, from getting a job at ABC while in college and working hand in hand with Bob Iger who was an emerging leader at Disney, to an inspirational meeting with Barbara Walters, she shares stories we can all learn from.

As an executive, she has worked across many areas of the entertainment industry, and now at WarnerMedia, she touches iconic brands such as CNN, Turner sports, Cartoon Network, and HBO and HBO, Max and Warner Brothers television, Warner Brothers films, Warner Brothers animation and Adult Swim - all with an eye on empowering diverse creators.

Guest Bio

Karen Horne

Senior Vice President, Equity and Inclusion Programs

WarnerMedia

As a senior executive with over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder.

Since coming to WarnerMedia in March of 2020, Horne has been involved in creating and implementing multiple pipeline programs that aim to amplify the voices of underrepresented communities. These programs give talented individuals, who would otherwise not have the opportunity, access to the entertainment industry to showcase their talent. She has brought expertise gained from her career to create cohesive programs, ranging from entry-level to mid-career, that service the entire enterprise. These programs support expansion in areas that have not traditionally been serviced (i.e., virtual production, games, news and sports, animation, comedy, etc.).

Before WarnerMedia, Horne was at NBC Entertainment and Universal Television Studios as Senior Vice President, Programming Talent Development and Inclusion where she was responsible for overseeing in-front-of and behind-the-camera primetime diversity efforts for NBC and Universal Television. While there, she started the Late-Night Writers Workshop in 2013 which changed the landscape of the writers’ rooms by increasing the number of women and ethnically diverse men, both of which were lacking. Another extraordinary program she developed was Female Forward, which guaranteed shadowing directors an opportunity to direct an entire episode in addition to the traditional shadowing access.

The programs and initiatives she created and/or developed became the industry’s gold standard and a blueprint for many other companies. Her background in finding and developing new talent allows her great ease in working with the creative world, while her corporate upbringing and work with C-Suite executives allows her equal comfort in any board room.

Horne has always been dedicated to increasing equity and inclusion in the entertainment industry throughout her career. She has been honored with several awards and recognitions for her diversity and inclusion work and her service to underrepresented communities. Horne serves on multiple industry boards and has spoken both nationally and internationally on diversity and inclusion best practices. She serves on the boards of Montclair State University’s School of Communication and Media, USC’s Annenberg Inclusion Initiative, The Alliance of Women Directors, RespectAbility, and The Urban League of the Greater San Francisco Bay Area. She is a member of several entertainment industry organizations.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

In the final week of Hispanic Heritage Month, Jayzen is pleased to welcome Dr. Ilan Shapiro to the show. Throughout his career, Dr. Shapiro has been an outspoken health advocate for the Hisapnic community and has worked tirelessly to create health policy that is both accurate and accessible. During and before the COVID-19 pandemic, he’s been a featured commentator on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.

Currently, Dr. Shapiro serves as AltaMed’s Medical Director of Health Education and Wellness, helping to create and implement programs and services that expand access to care and improve outcomes for the community.

Early in his career, after graduating as Honorary Valedictorian with his medical degree, he worked for the Mexican Secretary of Health as the liaison between Mexico and the World Health Organization (WHO). Dr. Shapiro was recently recognized by the City of Los Angeles, the California State Assembly and the Los Angeles Times en Español as a one of the Héroes de la Pandemia.

Guest Bio

Ilan Shapiro, MD

Medical Director, Health Education and Wellness, AltaMed

Dr. Shapiro is a tireless advocate for health care equality, with a deep affinity for innovation and public health policy, especially relating to the Latino population.

Currently, Dr. Shapiro serves as AltaMed’s Medical Director of Health Education and Wellness, helping to create and implement programs and services that expand access to care and improve outcomes for the community. One of his biggest accomplishments at AltaMed has been the development of a dedicated AltaMed health and wellness facility. The center uses the latest technology, as well as traditional evidence-based principles and a hands-on approach, to teach members healthy habits relating to nutrition, fitness, and chronic condition management, a reflection of the combination of technology and innovation efforts to bridge new offerings for underserved communities.

As part of his educational efforts, he has been featured on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.

After graduating as Honorary Valedictorian with his medical degree, he worked for the Mexican Secretary of Health as the liaison between Mexico and the World Health Organization (WHO). He has created binational public health programs to improve the health of Hispanic communities on both sides of the border. In 2011, he was invited to join the White House Hispanic Policy Group and help educate and raise awareness for the Affordable Care Act and continue serving as an Advisor for the Foreign Affairs and Health Mexican Ministries. Dr. Shapiro is also a recent recipient of the Othli Award, an honor presented by the Consul of Mexico to recognize individuals working to improve the lives of Mexican nationals living in the United States and abroad.

In addition to his work at AltaMed, Dr. Shapiro serves on the Board of Governors at L.A. Care Health Plan. He currently acts as the regional director for the National Hispanic Medical Association.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s week three of Hispanic Heritage Month, and Jayzen is thrilled to welcome Flavio Morales to the show. Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. He has an amazing career story to share, which began when he formed ILLEGAL Interns, a public access show in East LA for bicultural Latinos while he was in high school. He’s gone on to work on some of the most iconic shows reaching the hispanic community.

He’s currently serving as an executive producer on the second season of LOL: Last One Laughing for Amazon in Mexico and he recently was an associate producer on acclaimed drama series Nicky Jam: El Ganador for Netflix.

Guest Bio

Flavio Morales

Executive Vice President

Endemol Shine Latino, U.S. Initiatives

Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.

Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.

He’s currently serving as an executive producer on the second season of LOL: Last One Laughing for Amazon in Mexico and he recently was an associate producer on acclaimed drama series Nicky Jam: El Ganador for Netflix.

Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.

Previously, Morales was a top programming executive at NBCUniversal's Telemundo's cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network's bilingual/millennial programming mix of series including hits like I Love Jenni, Fugitivos de la Ley, and Larrymania. In 2006, Morales won a Peabody Award for his work on the documentary, "For My Country? Latinos in the Military."

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed ILLEGAL Interns, a public access show in East LA, which showcased music, film, poetry, comedy and political activism. 

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

 To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

As we continue to celebrate Hispanic Heritage Month, Jayzen welcomes Margaret Lazo to the show. Starting her human resources career in retailing, Margaret brings a wealth of knowledge across several industries and has built a passion for helping organizations navigate change. She is a huge advocate for diversity and has worked tirelessly to develop a sense of community and belonging for her workforce. 

Margaret Lazo is Chief Human Resources Officer for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she leads all aspects of people strategy including talent development, organizational design, total rewards, employee experience and advancing diversity, equity, and inclusion.

Guest Bio

 Margaret Lazo 

Chief Human Resources Officer 

Univision Communications Inc. 

Margaret Lazo is Chief Human Resources Officer for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she leads all aspects of people strategy including talent development, organizational design, total rewards, employee experience and advancing diversity, equity, and inclusion. Since joining Univision in 2016, Margaret has brought expertise to contemporize the human capital function during a period of significant evolution, transformation and growth for the company as it increases its global reach through new products, services and acquisitions. In addition, she serves as Chair of the Univision Foundation. 

Previously, she served as Human Resources Leader for GE Capital’s Commercial Lending and Leasing businesses for the Americas. While there, she oversaw the sale and disposition of a significant portfolio of assets along with the transition of employees to successor companies. From 2012 to 2013, Margaret was with the global Commercial Real Estate business during a period of turnaround and growth. In addition, she co-led the GE Hispanic Forum employee resource group and served on GE’s Diversity Council.  

Prior to GE Capital, Margaret held several human resources leadership roles at NBC Universal across New York, Miami, and Los Angeles, including EVP of Human Resources for the cable & broadcast entertainment and digital properties, as well as SVP of Human Resources for Telemundo Communications Group and VP of Human Resources for NBC’s owned Television Stations division. Margaret played a critical role during a tenure marked by high growth in cable networks, digital investment and transformation, and the company’s strategic entry into the Hispanic media market. She began her career in human resources management at retailer, Macy’s.  

Lazo holds a B.S. Communications and Business from St. John’s University. She currently serves on the Boards of Hispanic Federation, whose mission is to empower and advance the Hispanic community; and the T. Howard Foundation, advancing diverse careers in media. 

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com