Lead With Your Brand!™

It’s the final week of the #LeadWithYourBrandChallenge!

Each week since we started 2022, Jayzen has been breaking down the Lead With Your Brandtm system into its five steps. With our final step, the Challenge is focused on Step Five: Promote Yourself.

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you. Step Five is learning how to market yourself and leveraging what others say about you, even when you’re not in the room!

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

Jayzen is also excited to welcome his guest, Areva Martin to the show. Areva is an award-winning Civil Rights Attorney, Wall Street Journal and USA today best selling author, CNN legal analyst and host of the web based talk show The special Report with ArevaMartin and the radio show Areva Martin Out Loud on KBLA Talk 1580. Her most recent book is Awakening: Ladies, Leadership and the Lies We’ve Been Told.

Guest Bio

Areva Martin

Civil Rights Attorney & Best Selling Author

Passionate, outspoken and insightful, Areva is one of the nation’s leading voices in the media. An award-winning attorney, advocate, legal and social issues commentator, talk show host and producer, Areva is an audience favorite on a long list of shows from Dr. Phil, The Doctors to World News Tonight.

Areva is a CNN Legal Analyst whose television credits include cohosting CBS’ daytime syndicated talk show Face the Truth and The Doctors, an Emmy Award-winning talk and informational show in its 14th season. She is a regular on Good Morning America and ABC News Live Prime and talk and news shows across CNN and HLN.

Areva’s third book, Make It Rain: How to Use the Media to Revolutionize Your Business and Brand (Hachette 2018) was released in March and instantly soared to the top of Amazon, Nielsen, Publishers’ Weekly and Barnes & Noble bestsellers’ lists. In Make It Rain, Areva shares insider’s tips on how to find your authentic voice, amplify it and use it to grow your influence and power. Her fourth book, Ladies, Leadership and the Lies We’ve Been Told (Leadership Press 2021) has received raved reviews

A Harvard Law School graduate, Areva founded the Los Angeles based civil rights firm, Martin & Martin, LLP. As an attorney, she has been involved in high profile cases and has been identified as a Southern California Super Lawyer consecutively for the last five years, a designation reserved for the top 5 percent of attorneys in the state. She has won myriad awards including the L’Oreal Paris’ Women of Worth, Los Angeles County Women of the Year, Ford’s Living Legend Award, the James Irvine Foundation Leadership Award and Union Bank’s Neighborhood Hero Award

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 5 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Four: Keep Up Your Image.

The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create you create your signature projects.

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

This week, he is excited to welcome Keesha Boyd to the show. Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.

Guest Bio

Keesha Boyd

Executive Director for Multicultural Video and Entertainment

Comcast NBCU

Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.

As a seasoned and culturally-fluent media executive, Keesha does more than balance budgets. She is deeply passionate about providing economic equity for underrepresented content creators and pioneering new ways to amplify stories reflective of communities of color. Keesha is the key player behind several first-of-its-kind content destinations engaging Black viewers, including the launch of two Black-owned linear networks and, most notably, Comcast’s first ad-supported video service known as the Black Experience channel on Xfinity.

Keesha is a proven and purpose-driven leader who has held several progressive roles at notable Fortune 500 companies Ryder Transportation and McDonald's Corporation. She holds a B.A. from Emory University and two Master’s degrees from Columbia University with a focus on organizational behavior as well as race, culture and cultural identity. Her diverse background makes her uniquely-equipped to drive measurable results among the teams she leads and the game-changing work they produce.

When Keesha is not on the corporate stage, she enjoys watching movies, listening to hip-hop, indulging in self-care and healing practices, mentoring young women and coaching professionals on how to navigate corporate America. She is also a member of Delta Sigma Theta Sorority, Incorporated and co-chairs the Technology Committee of The Links, Incorporated, Philadelphia Chapter, one of the nation’s oldest and largest volunteer service organizations.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Three: Refine Who You Want to Be.

Now it is time to take your brand attributes and turn up the volume to be the best you you can be. I don’t just say, “I’m a good presenter.” I say, “I’m a showman!” I don’t just say, “hey I’m well networked and have great relationships with people.” I say, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet!

Jayzen is also thrilled to welcome Sepi Shyne to the show. Sepi has had an incredible career as an attorney and in November, 2020, she was elected to the city council of West Hollywood, CA. In doing so, she became the first out LGBTQ Iranian elected anywhere globally and locally became the first woman of color elected to West Hollywood’s City Council.

Guest Bio

Sepi Shyne

Mayor Pro Tempore, City of West Hollywood

Mayor Pro Tempore Sepi Shyne made history in November 2020 when she was elected to the West Hollywood City Council. She became the first out LGBTQ Iranian elected anywhere globally and locally became the first woman of color elected to West Hollywood’s City Council. Her election also ushered in West Hollywood’s first female-majority City Council. Mayor Pro Tempore Shyne’s priorities include advocating for affordable housing, protecting renters and social service programs, social justice, small business revival, and bringing the people’s voices to City Hall.

Mayor Pro Tempore Shyne currently serves on the following City Council Subcommittees: Homelessness Subcommittee, West Hollywood Pride Subcommittee, Finance & Budget Subcommittee, Events Ad Hoc Subcommittee, and the 1343 Laurel Avenue Ad Hoc Subcommittee. She also represents the City of West Hollywood on the Westside Cities Council of Governments and is currently serving as its Chair.

Mayor Pro Tempore Shyne received her Bachelor of Science from San Jose State University with a double concentration in Accounting and Management Information Systems and a Minor in Drama with an emphasis in Directing. She received her Juris Doctorate with a specialization certificate in litigation from Golden Gate University School of Law in San Francisco.

As an LGBTQ+ and civil rights leader for more than 20 years, her leadership has helped secure equal rights for all. Before her election to the West Hollywood City Council, Mayor Pro Tempore Shyne served on the City of West Hollywood’s Lesbian and Gay Advisory Board, on the City of West Hollywood’s Business License Commission, and on the Los Angeles County Assessor’s Advisory Council on which she continues to serve. Additionally, she has led many boards and organizations, including the LGBT Bar Association of Los Angeles and as a Board of Governor and Steering Committee leader with the Human Rights Campaign Los Angeles. Mayor Pro Tempore Shyne is a Co-Organizer of WeHo Neighbors Helping Neighbors, a community group created during the pandemic to help get resources to seniors, people with disabilities, and people in immunosuppressed households via social media and volunteer check-in calls. In every board and organization she has led, she has recruited and elevated women and people of color to leadership positions to create more diversity, inclusion, and equity.

Mayor Pro Tempore Shyne lives in the Mid-City area of the City of West Hollywood with her wife and their fur-babies.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 3 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Two: Know What You Stand For Today.

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you!

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet to help you define your career audience!

Are you one of those people who know they need to be on LinkedIn, but are not quite sure how to maximize it? If so, this week’s guest is for you! Jayzen is thrilled to welcome Jennifer Darling to the show. Jennifer has had an incredible career in sales and marketing, and as a “revenue generating machine” she has helped countless people rise to the next level. She is also the author of LinkedIn: 52 Tips for Sales Success.

Guest Bio

Jennifer Darling

Sales & Marketing Expert

Think “force of nature” – in the best possible way. A Revenue Generating Machine, Jennifer Darling has a knack for turning ideas into money-making opportunities.

She teaches audiences to engage innovatively, connect more effectively, and increase their visibility in new and valuable ways that lead to more customers and referrals.

With over 20 years’ experience in advertising sales and sales management for companies such as FOX, NBC, CBS, and Comcast, she knows what works and what doesn’t to boost sales. Even in the most challenging times, she’s led her team to record-breaking results (during the recession, she bought her boss a new Audi, yay him!).

Author of the highly sought-after book, Increase Your Leads with LinkedIn: 52 Tips for Sales Success, Jennifer helps business professionals tackle sales with simple, stress-free strategies.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

It’s week 2 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step One: Define Your Audience.

You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.

Log onto LeadWithYourBrand (dot) com and click through for your free downloadable worksheet to help you define your career audience!

Jayzen is thrilled to welcome Patrick Huey to this week’s show. Patrick has had a fascinating career in the hospitality industry in many roles and is now part of the core leadership team of The Quin House, Boston’s newest private social club. Patrick is a huge believer in not being bound by a pre-written script in your career and taking advantage of every opportunity to connect with people and grow your skills.

Guest Bio

Patrick Huey

The Quin House

Patrick Huey brings his mastery to The Quin House - Boston’s newest private club - overseeing the membership, marketing, and programming divisions as well as philanthropic initiatives through The Quin Impact Fund. Most recently Vice President of Spa & Retail at Montage International, Patrick relocated to Boston from California to join The Quin House where he is dedicated to nurturing The Quin House’s mission in creating a “home away from home” where the regions interesting and interested meet, work and play.

Patrick also serves as Chairman of the Board for the International Spa Association.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

It’s time to Lead With Your Brand…New Year!

As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at leadwithyourbrand(dot)com to help you develop and refine your professional brand and achieve your next career breakthrough in 2022!

Plus, hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest, Mike Sington. After an incredible career rising through the executive ranks at Universal Studios, Mike has amassed a massive social media following and is known as Hollywood’s Ultimate Insider.

During his career at Universal Studios, Mike co-created and produced Universal's world famous Studio Tour. He established and helmed the studio's renowned Tour Guide Program, famous worldwide as the leading launching pad for Hollywood's top Industry power players. Mike also created and developed Universal's ultra exclusive VIP Experience and Tour, specially designed for A-list celebrities, heads of state, and other high profile guests.

Guest Bio

Mike Sington graduated from college and arrived in Hollywood knowing no one in the Industry, having no job, not even a place to stay. He quickly landed a coveted job as a movie studio tour guide, rising rapidly through the ranks to a senior level executive position. During his career at Universal Studios, Mike co-created and produced Universal's world famous Studio Tour. He established and helmed the studio's renowned Tour Guide Program, famous worldwide as the leading launching pad for Hollywood's top Industry power players. Mike also created and developed Universal's ultra exclusive VIP Experience and Tour, specially designed for A-list celebrities, heads of state, and other high profile guests.

A former senior executive at NBCUniversal, Mike is the ultimate Hollywood insider who takes fans behind the scenes of Hollywood, giving them an insider's view of the entertainment industry and pop culture. He is an entertainment, pop culture, lifestyle, and celebrity expert with worldwide clout, influence, and expertise.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

To connect with Mike Sington:

mikesington(dot)com

TW, IG, LI/mikesington

As we close out a challenging and eventful 2021, we are taking a moment to reflect on Season Two of the Lead With Your Brand! Podcast. We’ve pulled together some of our favorite clips, stories and advice from the season to help each of you move towards your next career breakthrough in 2022. Our guests include:

Nawal Fakhoury, Director of Employee Experience @ LinkedIn

Congressman Mark Takano

Jill Kargman, Best Selling Author

Kosha Irby, CMO, Professional Bull Riders (PBR)

Louis Vega, President, Dow North America

Jack Rico, Host and Journalist

Paula Madison, Chairman & CEO, Madison Media Management LLC

Cameron Dillavou, Head of Global Brand Strategy, Amazon Prime Video

Puja Vohra, Executive Vice President, Showtime Networks

Susan Feniger, Chef and Culinarian

Katie Soo, Chief Marketing Officer, KiwiCo, Inc.

Michelle Alban, Vice President of Communications and Social Impact, ViacomCBS Networks Americas

Kelly Edwards, Writer, Executive & Diversity Thought Leader

Rita Prosyak Drucker, Head of Marketing Partnerships, Boom Supersonic

Oswald M. Méndez, Co-Founder & CEO, New Majority Ready LLC

Susan Jin Davis, Social Impact Officer, Al Roker Entertainment

Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives

Thank you to all of our listeners. We always appreciate hearing from you and look forward to an incredible lineup of guests for Season 3, starting in January, 2022.

Happy New Year!

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Renée Baker to the show. Renée has had an incredible career journey in the financial industry as an advisor, CMO and now Head of Private Client Group Advisor Inclusion Networks for Raymond James. Renée shares a wealth of experience in how to be an effective leader and versus just being a manager of people and things. Her mantra of “never playing small” is a lesson for anyone’s career.

Guest Bio

Renée Baker

Head of Private Client Group Advisor Inclusion Networks

Raymond James

In her role, Renée provides corporate support and leadership for the Women Financial Advisors Network, Black Financial Advisors Network and Pride Financial Advisors Network. Renée and her team are focused on the recruitment, retention and advancement of diverse financial advisors to help them achieve long-term success. She collaborates with the Raymond James PCG Education & Practice Management team to provide solutions, tools and resources to help advisors grow their businesses. Renée also works closely with internal and external partners including the firm’s head of diversity and inclusion in support of the firm’s commitment to diversity and inclusion.

Previously, Renée served as chief marketing officer for Carillon Tower Advisers, a subsidiary of Raymond James. She was responsible for the global marketing strategy for seven affiliate brands, while leading a team of marketing professionals across several departments. Renée is a seasoned marketing executive with extensive experience across various channels and geographies. Before joining Raymond James, she held senior-level marketing roles at several financial services firms, most recently at Aberdeen Standard Investments. She was also an adjunct instructor at the University of South Florida, where she taught advertising management.

Renée is a member of the Raymond James Diversity and Inclusion Advisory Council, having previously served as the firm’s national co-leader for the Mosaic Multicultural Inclusion Network; and serves as a mentor for several Raymond James’ associates programs and American Corporate Partners, which are focused on helping veterans and active-duty spouses find meaningful employment opportunities and develop long-term careers. Active in the community, she is also a trustee for American Stage Theatre Company, where she serves as the co-chair for the equity, diversity and inclusion committee and is a member of the board of directors for the Susan G. Komen Breast Cancer Foundation.

She holds a Bachelor of Science degree in finance from Rutgers University, a Master of Business Administration degree from The Pennsylvania State University and a doctorate in business administration from Wilmington University. Renée also completed executive education at the Securities Industry Institute, hosted by SIFMA and Wharton, and holds several securities licenses. She has been the recipient of several industry awards and was recognized by The Pennsylvania State University, as the 2021 Smeal Alumni Award Recipient for Diversity Leadership and Financial Planning magazine as one of the “20 People Who Will Change Wealth Management in 2020.”

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Description:

Jayzen is excited to welcome his old friend and colleague, Matt Atchity to the show. As the self-proclaimed “ultimate film nerd,” Matt has been a pioneer in the world of websites for the entertainment industry. He led the team that brought Rotten Tomatoes and the Tomatometer into the lexicon, making it a household name. He shares a ton of insights into his personal brand and leadership style, all rooted in having fun and having a passion for what you do.

Matt has been seen in local and national media as a movie expert and is currently the General Manager of Moviefone.

Guest Bio

Matt Atchity

General Manager

Moviefone

Matt Atchity has over twenty years of experience managing and building websites that cover a variety of entertainment categories, such as movies, TV, music, celebrities and video games. Matt has been the General Manager of Moviefone since 2018, and prior to that he was Head of Programming at TYT Network. For ten years, Matt led the team at Rotten Tomatoes that made the brand a household name. As Editor in Chief, he was responsible for the overall direction of editorial content and the brand.

As part of that role, Matt’s movie previews were seen and heard by nationwide audiences. He made weekly appearances on Good Day LA, FoxNews.com and Adam Carolla’s podcast. He is an acknowledged expert on movies and TV, and has appeared multiple times on national outlets such as Nightline, ABC News, CBC News, and CNN.

Previously, Matt’s been a Senior Content Producer at Yahoo!, and a producer for Chiat/Day, Warner Bros. Online and America Online.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

LEAD WITH YOUR BRAND!™ Podcast

Season 2, Episode 46 : Human Doing to Human Being : Nathalie Trouillot- Lubensky, CEO, The Center for Integrated Leadership

Description:

Jayzen is thrilled to welcome Nathalie Trouillot- Lubensky to the show. She has had an incredible career with 20+ years in executive marketing, she has managed $250M P&Ls and developed brand-boosting 360 campaigns. Always leading with her human-centered and people first approach to business, she’s held senior management positions at Edmunds.com. Disney, ESPN and SONY Pictures and shares some of her top career breakthroughs and the wisdom that got her there.

Nathalie is currently the founder and CEO of The Center for Integrated Leadership, a global strategic and operational advisory and coaching practice focused on business and leadership transformation in Entertainment, Video Games, Digital Services and and Non-profits.

Guest Bio

Nathalie Trouillot- Lubensky

CEO

The Center for Integrated Leadership

Nathalie Trouillot-Lubensky is dedicated to global storytelling, reaching and captivating audiences and keeping them forever. Whether it’s entertainment, sports, automotive or gaming they all have one thing in common: impactful brands. She worked her way up to Vice President of Affiliate Marketing at MTV Networks and senior management positions at Disney, ESPN and SONY Pictures, where she ran global marketing and ran two television channels for SONY in Latin America. After SONY Television, she served as CMO at Edmunds.com, where in less than 18 months she revitalized the brand and how car buyers research and buy cars. She most recently made her mark in the $200 billion video game industry as GM & CMO of a video game payments company, Xsolla. Nathalie is currently the founder and CEO of The Center for Integrated Leadership, a global strategic and operational advisory and coaching practice focused on business and leadership transformation in Entertainment, Video Games, Digital Services and and Non-profits.

Nathalie currently serves on the board of Haven Hills, a non-profit providing safety, shelter, and support to all victims of domestic violence and The National Urban Technology Center. As board member, Nathalie advises on all brand, marketing, growth strategies and DEI&B initiatives. She is an International Coaching Federation Certified Coach.

Nathalie lives in Venice, CA with her two children, Luc and Chloe.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com