Lead With Your Brand!™

Description:

Knowing the target audience for your career is key to achieving your next career breakthrough. Like successful brands, you too need to determine who your superfans are so that you can superserve and create a plan to get the attention you deserve.

Patrick Gomez, Editor-In-Chief of The A.V. Club joins Jayzen on the episode. Patrick has already had an incredible career journey, and is just getting started! Prior to his current role at the helm of one of the top pop culture editorial sites, Patrick was a senior editor at Entertainment Weekly and senior writer at People magazine. His “say yes” attitude has been a hallmark of his success and key to his career breakthroughs.

Guest Bio

Before joining The A.V. Club as Editor-in-Chief, Patrick Gomez served as a senior editor at Entertainment Weekly and senior writer and People magazine. The Texas native and University of Southern California graduate now resides in Los Angeles and is a member of the Television Critics Association and Critic's Choice Association. He currently hosts The A.V. Club's podcast Push The Envelope and previously co-hosted the EW podcasts EW On Set and EW’s Binge, as well as the SiriusXM recap shows for Big Brother and Dancing With the Stars and the national primetime TV talk show Glitterbomb. He has appeared on Today, Good Morning America, Access Hollywood, Entertainment Tonight, E! News, CNN, HLN, and more.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

For your dose of pop culture, check out The AV Club: https://www.avclub.com

Brands cannot be created in a vacuum, and neither can your personal brand. It has to be informed by a number of elements, starting with your career strategy that, in large part, is about understanding what your career audience loves about you and needs from you.

Jayzen is excited to welcome the CEO of TuneIn, Juliette Morris. After starting her career in the family business, Juliette decided to follow her passion and it has led to an incredible career across media, entertainment and tech. Always pushing further and working for the next career breakthrough, she has held leadership roles at HBO, Viacom and NBCUniversal. Now, as CEO of TuneIn, Juliette is driving a global streaming and on-demand audience.

Guest Bio

Juliette Morris serves as CEO, TuneIn, the leading live global streaming and on-demand audio service. Previously, Morris held the position of Chief Marketing Officer, TuneIn, where she was instrumental in driving significant growth for the company.

Prior to joining TuneIn, Morris held executive leadership and marketing positions at three of the top global media companies, including HBO, Viacom and NBCUniversal, where she served as Executive Vice President of Marketing and Communications. In this role, she was responsible for the marketing business strategy with NBCUniversal distribution partners for a multi-billion dollar content portfolio consisting of top-rated networks including Bravo, CNBC, E!, Sprout, Syfy, NBCSN, MSNBC, USA, NBC and Telemundo stations, as well as NBC Sports Regional Sports Networks and the Olympics.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about TuneIn, visit: https://tunein.com

Great brands are defined as much by what they choose NOT to do as by what they choose to do. Having clear guardrails on the brand and being very specific about what actions and communications happen in the market can prevent ‘brand drag.” This is true for your personal brand as well. Exhibiting behavior and making decisions that are not thoughtful drag you off from your core brand values and create drag that gets in the way of the intentional actions that should be amplified to move your brand forward.

Jayzen is thrilled to welcome the president of Banfield Pet Hospitals, Brian Garish, to the show. Brian joined Banfield in 2015 as chief operating officer, bringing more than 20 years of healthcare leadership to the organization. He is passionate about the inclusive culture at Banfield and takes a unique approach to communicating with his workforce, using Instagram as the primary tool.

Guest Bio

As president of the industry’s leading provider of preventive care, Brian’s top priority is creating a high-performing, inclusive culture at Banfield Pet Hospital’s 1,000+ hospitals for its 19,000+ associates across the country. Since taking over as president in 2017, Banfield has achieved the lowest turnover in its history while simultaneously growing four times faster than the broader veterinary industry.

Brian believes that pets, people and society are all connected and is passionate about ensuring Banfield is making a positive impact on the world at large. This philosophy can be seen in the launch of the company’s Student Debt Relief Program, making Banfield one of only four percent of organizations offering such a benefit. To date the program has contributed over $8M to pay-off debt for veterinary professionals while helping to refinance more than $14M in student loans. In addition, Banfield recently launched the industry’s first mental health training to combat compassion fatigue for veterinary professionals as part of its holistic commitment to the health and wellbeing of all Banfield associates.

Beginning his career stocking store shelves at Walgreens, Brian has never sat in a corner office or followed a traditional trajectory. This unique path has pushed him to think differently about leadership, redefining what it means to be a leader. Brian is committed to ensuring the voice of Banfield’s associates dictates the vision of the organization. With over 75% of Banfield’s workforce being Millennial or Gen Z, Brian connects directly with associates on Instagram, LinkedIn and Twitter to listen, engage and transform the organization.

Brian holds a bachelor’s degree in philosophy from Indiana University. He serves on the board of several nonprofits, including Metropolitan Family Services, Columbia River Economic Development Council and the Banfield Foundation as well as serving as Board Chair-elect for Classic Wines Auction. He is also a member of the Fortune CEO Initiative and CEO Connection. Brian has also completed the Burnham Rosen Interactive Leadership program, the EQ Mentor program and the Leadership at the Peak program at the Center for Creative Leadership.

Brian has been featured by BBC World News, USA Today, FOX News Radio, Wirecutter and more. He resides in Camas, Washington with his Savannah cats, Ashen and Kenji. Brian enjoys reading, as well as playing tennis and basketball.

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To connect with our guest, Brian Garish: Instagram, LinkedIn and Twitter

To learn more about Banfield Pet Hospital, visit: https://www.banfield.com

One of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authenticity with social constructs in our careers. Both the challenge and opportunity is to take those headwinds and turn them into tailwinds to make your brand uniquely you.

Jayzen welcomes Erin Uritus to the show. After an incredible career in corporate consulting, working both domestically and internationally, Erin is the CEO of Out & Equal Workplace Advocates, the leading organization focused on LGBTQ equality in the workplace globally. Erin brings a wealth of experience and incredible perspective on being authentic in your career.

Guest Bio

Erin Uritus is the CEO of Out & Equal Workplace Advocates, the worlds’ premier organization working exclusively on LGBTQ workplace equality.

Her professional experience also includes work with Booz Allen, the Department of Homeland Security, and work for a major Middle East government in support of its efforts to restructure during the 2007 economic crash and subsequent “Arab Spring” revolutions.

She is the co-author of a book about Change Management in government — published in both Arabic and English.

Erin has a Masters in Organization Development (OD) from American University, and two Masters certificates in Change Management and Performance Management from Johns Hopkins and Georgetown

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Erin Uritus, visit : https://outandequal.org

Promoting Yourself is one of the 5 steps of the Lead With Your Brand system. Today, promoting your personal brand requires keeping up your presence on social media. This can feel daunting and challenging. In this episode, Jayzen talks quick and easy ways to engage on social, syndicate great ideas, and create original content that reflects the best you online.

Jayzen welcomes Gabrielle Gambrell to the show. She is shaking up the world with an incredible career - and she is just getting started. As a champion for diversity, equity and inclusion, Gabrielle has held senior positions in media, in advertising and academia. She knows how to work her network like no one else and has used her “gift of Gab” to propel her career forward.

Guest Bio

Communications, branding and media expert Gabrielle Gambrell most recently served as the Vice President and Head of Marketing & Communications at Barnard College of Columbia University. She made history in her role as both the first Black woman to hold her title, as well as the youngest since the College’s founding in 1889.

As a champion for diversity, equity and inclusion, prior to Barnard, she served as worldwide Director of Communications and Public Relations at FCB Global and Director of Communications for NBCUniversal and she began her career as a Production Assistant on ABC’s morning show Live with Regis and Kelly.

In 2018, Forbes recognized Gambrell for her industry-wide accomplishments and unwavering commitment to diversity and inclusion.

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Gabrielle Gambrell, visit : www.giftofgabrielle.com

Your personal brand must help you achieve your career strategy. It used to be that a typical career would be “climbing the proverbial ladder.” The reality today is that careers are not ladders, rather paths that are sequences of different opportunities, choices and trade-offs. In this episode, Jayzen talks about the need to explore the intersection of your great talents, your great passions, and ultimately, the needs of your organization, industry and customer to find the right path as you drive your career forward.

Perez Hilton, the “original influencer,” joins us on the show to share his incredible path to becoming one of the most notable celebrity bloggers and successful entrepreneurs by combining his passion with a need in the market. As you can imagine, not only does he have some great stories to tell, but also a ton of valuable advice and insight. From humble beginnings, Perez has become one of the top websites globally.

Guest Bio

The original influencer, Perez Hilton founded and oversees one of the most iconic websites ever. In addition to his eponymous blog, he is the host of a very successful podcast, has a loyal following across two YouTube channels, has written three books, has acted in countless TV shows and films - as well as the stage. And, most importantly, he is the proud father of three happy and thriving kids and an adult child, his mother. Perez is one of the most sought after commentators and your best friend!

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Perez Hilton, visit : https://perezhilton.com

We all know that having a network of contacts is key to amplifying your personal brand. However, it is more than just having a ton of facebook friends or connections on LinkedIn. Having a network that you can leverage all starts with creating natural relationships that you continue to nurture and build over time. In this episode, Jayzen dives into some of the key points of building relationships, networking, asking the right questions and more.

Katie Chin, celebrity chef, author and TV personality is Jayzen’s guest on the show. She has an incredible career story to tell! Growing up with a famous chef and entrepreneur for a mother, Katie learned many important business and life lessons early on. A successful businesswoman in her own right, Katie also worked for years in Hollywood as a marketing executive. She shares her experience, wisdom and practical advice that will help anyone get ahead.

Guest Bio

Katie Chin, caterer, award-winning cookbook author, television chef, food blogger and US Ambassador to Women’s Entrepreneurship Day, has a passion for Asian food and is committed to teaching the American public that the very best Asian cooking can be achieved in a real home kitchen by real people on real schedules.

After growing up working in the kitchens of her late mother Leeann Chin’s award-winning Minneapolis-area restaurants, Katie pursued a career in film and television marketing, but eventually left her executive position to return to her culinary roots.

Katie’s fifth cookbook, “Katie Chin’s Global Family Cookbook” is slated for an April 2021 release. She is recognized as a pan-Asian cooking expert and has been featured in many food and lifestyle magazines such as O Magazine, Cooking Light, Bon Appetit, Elle, Real Simple, and Family Circle as well as The Wall Street Journal.

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Katie Chin, visit : https://chefkatiechin.com

In this episode, Jayzen explores the idea of your personal brand filters, a key tool in the Lead With Your Brand™ system. Brand filters are the predetermined parameters that help you decide how to show up as the authentic, unique professional that you want to be from the way you dress to the way you “produce” signature work projects.

Jayzen’s guest is Elliott Masie, a pioneer in the learning and development industry. He has produced countless conferences and is an amazing storyteller. In addition to learning, Elliott produces Broadway shows and owns race horses. Learn about Elliott’s incredible decade’s long career journey as he shares his wisdom and best advice.

Guest Bio

Elliott Masie is the Host and Curator of many Learning & Development Seminars, Labs, and Conferences over the past 30 years. He is a provocative, engaging and entertaining researcher, educator, analyst and speaker - focused on the changing world of the workplace, learning and technology. Elliott is acknowledged as the first analyst to use the term eLearning and has advocated for a sane deployment of learning and collaboration technology as a means of supporting the effectiveness and profitability of enterprises.

He heads The MASIE Center, a Saratoga Springs, NY think tank focused on how organizations can support learning and knowledge within the workforce. He leads the Learning CONSORTIUM, a coalition of 150+ global organizations cooperating on the evolution of learning strategies, including American Express, General Electric, McDonald’s, General Motors and Fidelity Investments

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Elliott Masie, visit : https://masie.com

Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?”

Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more.

Guest Bio

Ms. Jackie Hernandez is a strategic and visionary multi-media business leader with expertise in driving commercial revenue growth, transforming business models, building brands, and leading world-renowned companies’ teams. Over her tenure Jackie has turned around negative trends, unlocked business performance, built successful sales and marketing organizations. Her business and cultural fluency in key markets (US Hispanic, North America, Consumer Youth market, and International) have informed all her work and helped her attain industry acclaim for originality and differentiation.

Currently Ms. Hernandez is CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement.

Formerly, Jackie was President of Combate Americas, Chief Marketing Officer of NBCUniversal Hispanic Enterprises, Chief Operating Officer of NBCUniversal Telemundo Enterprises and Publisher of People en Español and TEEN People.

Jackie has earned various industry awards, including FORTUNE’s Most Powerful Latinas in 2017.

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com

Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria

To learn more about our guest, Jackie Hernandez, visit : https://www.newmajorityready.com

Welcome to the Lead With Your Brand™ podcast, the premier podcast for personal branding to help you drive towards your next career breakthrough.

Apple, Starbucks, Nike. We all love brands. What if you were to use a brand marketers toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love.

On each show, you’ll hear amazing career success stories and personal brand journeys that answer the question, in your career “Are you just coffee or are you Starbucks??” We’ll have fascinating conversations with CEOs, CMOs, entrepreneurs, organization heads and other leaders in entertainment, tech, media, and more. We’ll hear how they’ve  “turned up the volume” on their brand to incredible career success.

And of course,  there will be plenty of inspiration and practical tools that you can use immediately to drive towards your next career breakthrough.

We’ve got an incredible show and an amazing lineup of guests.  So hit the subscribe button and get ready to jumpstart your brand!

www.LeadWithYourBrand.com