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Leader of the Brand
How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies.
Producer: Julie Ball
Editor: Stephen Chilcott
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By BBC Radio
4.5
4444 ratings
How important is the brand today? Think of Apple, Coca-Cola, Burberry, Nike and the lifestyle choices they suggest. In this week’s Global Business, Peter Day talks to a man who shows CEO’s how to make the best of their brands and their companies.
Producer: Julie Ball
Editor: Stephen Chilcott
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