Join us in this captivating episode of the "Leaders in Business" podcast, hosted by Marlene Lowe, where we delve into the world of data visualisation. Marlene introduces her special guest, Nadieh Bremer, a data visualisation specialist with a remarkable journey into the field.
Marlene kicks off the discussion by highlighting the power of content sharing and how it led her to discover Nadieh's work on Pinterest, which ultimately led to this insightful conversation. Nadieh's journey from a background in astronomy to becoming a data scientist and, eventually, a data visualisation designer is both fascinating and inspiring.
Nadieh explains the pivotal moment at a conference when she first encountered the term "data visualisation specialist," and how it instantly resonated with her passion for making data come alive through visual storytelling. She shares her transition from pure data analysis to honing her data visualisation skills, culminating in her freelance career as a specialist in the field.
The conversation takes an intriguing turn as Nadieh unveils the story behind her business, Visual Cinnamon. The name's origin, stemming from her unique name and her desire to create a memorable online presence, provides a glimpse into the creativity that defines her work.
Listeners are introduced to the essence of data visualisation, with Nadieh defining it as the art of translating data, whether numerical or categorical, into visual elements that are accessible and informative for human understanding. She emphasizes the role of data visualisation in making data both insightful and visually engaging.
As the episode progresses, Nadieh shares a diverse range of projects she's worked on, from visualising cultural heritage for UNESCO to creating data-driven art for Google, the New York Times, and even Sony Music. Her projects illustrate the transformative power of data visualisation in conveying complex information with beauty and impact.
Marlene and Nadieh discuss the significance of data visualisation for directors of businesses in the UK, highlighting how it can aid in making informed decisions and presenting data-driven insights effectively. They explore the spectrum of data visualisation, spanning from data-centric visuals like bar charts and line graphs to more creative, emotionally evocative data art.
Nadieh provides valuable insights into when and why businesses should consider incorporating data visualisation into their operations, stressing the importance of having dedicated data visualisation specialists for specialised projects. She also highlights the role of external specialists for impactful marketing campaigns and data-driven storytelling.
Tune in to this episode to gain a deep understanding of the art and science of data visualisation and discover how it can elevate your business's data-driven decision-making and communication.
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🎵 Music: 'Downtown Delight' and 'Cinematic Emotion' by Joystock.
🕴️ This podcast is managed by The Emerald Agency.