There are some companies I deeply admire, and On, the Swiss sports and apparel brand is definitely one of them! Not only do they make amazing products and have an extremely powerful brand, they also have a unique company culture.
For this reason, I was thrilled to sit down with Alessandra del Pino, Head of Engagement & Talent Growth at On, to discuss the company culture of On, or, as Alessandra describes it, their 'secret sauce'.
During our conversation, we covered the following topics:
- Alessandra's role at On
- The mission and values ('spirits') of On
- How the mission and values are kept alive
- How the impact of the mission and values is measured
- An example of a mission - value driven decision in On
- Embedding the culture - Recruitment
- Embedding the culture - Performance Management
- Embedding the culture - Talent Management
- The expectations of People Leaders in On
About On
‘On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Since its market launch in 2010, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor,
training, all-day activities and tennis. On is present in more than 60 countries globally and is believed to be one of the fastest-growing scaled athletic sports companies in the world’. The company employs more than 2.300 staff and generated net sales of CHF 1,792.1 in 2023 (source Annual report)
About Alessandra del Pino
Alessandra del Pino is Head of Engagement & Talent Growth at On. After studying Sociology in Venezuela, she started a journey in HR which would take her across the globe, working for completely different companies in different industries. Alessandra started her career in 2011 working for Groupon in Spain, before moving to Burger King. In 2015 she moved to Canada to for Restaurant Brands International, a company she also worked for both in Canada, as well as Switzerland. In 2019 she joined On, first as a Talent Business Partner, and later as Head of Engagement & Talent Growth.
Alessandra likes running (not surprising!), Spanish wines (same), good food, and traveling.
Important keywords and concepts in the conversation
Values as spirits - Spirit award - Rituals to express the company culture - Trust and Collaboration as key values - Wall-less office - No reception - Well being - Dealing with low performers - Team members instead of Staff or Employees
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