In this episode of The Mindrise Podcast, we sit down with Brooks Rossman—a leader known for transforming underperforming teams into top performers. Brooks shares his journey from rebuilding a sales force to cultivating leaders, and how a values-driven approach fueled exceptional results in the challenging world of medical device sales.

Why You'll Love This Episode:

1. Discover how a consultative leadership style grounded in authenticity, accountability, integrity, and purpose can drive real team transformation.

2. Learn strategies for hiring, training, and promoting key talent to build a high-performing organization.

3. Gain insights into operational optimization and strategic alignment that deliver tangible, region-leading results under pressure.

Key Takeaways

• Values-Driven Culture: Embedding authenticity and accountability unlocks team potential.

• Talent-Centric Growth: Hiring strategically and providing development opportunities fuels results.

• Data-Informed Decisions: Leveraging metrics helps fine-tune strategy and drive execution.

• Leadership Pipeline: Investing in people results in sustainable leadership renewal.

About Brooks:

Brooks Rossman is a seasoned and dynamic leader in medical device sales, renowned for transforming underperforming territories into high‑achieving teams. As Senior Regional Sales Manager in Sports Medicine, he led three distinct regions—South Texas, Pacific, and Ozark—empowering a team of 58 sales professionals with a culture grounded in authenticity, accountability, integrity, and purpose.

Undaunted by challenges, Brooks built a standout team in South Texas, growing his sales force from 6 to 23 and implementing operational processes that drove reproducible success. He also revitalized the Gulf Coast region, elevating it from last place to the consistently top-performing region in the division. In 2020, his region was the only one across 26 divisions to successfully meet its annual quota.

At the heart of Brooks's leadership style is a consultative and mission‑driven mindset—he blends strategic foresight with operational discipline, applying keen analysis of sales metrics and trends to design winning strategies. He's equally committed to people development, having hired, nurtured, and promoted five representatives into Regional Sales Manager roles.

On the podcast, Brooks will bring insights on how to develop yourself as a leader and elevate your team, rooted in real-world experience, strategic clarity, and purposeful leadership.

Connect with Brooks: Linkedin

Book Recommendation: Legacy by James Kerr