Scott Ensign, Chief Strategy Officer at Butler/Till, a leading independent advertising agency, joins us to discuss leadership in a rapidly evolving industry. Scott shares insights on Butler/Till's unique Employee Share Ownership Plan (ESOP) model, fostering transparency and engagement, and creating a results driven culture where everyone feels invested in the company's success. The conversation delves into Scott's career journey, the impact of intellectual curiosity, and the importance of aligning strategy with core business values. Scott also highlights the balance of consensus decision-making and long-term vision in leadership.

01:19 Scott's Career Journey

06:31 Advice and Leadership Insights

08:51 Butler Till's Unique Culture

09:46 Employee Ownership and Its Impact

14:49 Challenges and Benefits of the ESOP Structure

23:31 Leadership Decisions and Strategy

34:55 Future Vision and Legacy

Veteran adtech reporter Ronan Shields from Digiday joins Greg MacDonald and Geoff Wolinetz to explore leadership in advertising, media, and technology. The conversation covers Ronan's career journey as a journalist across three continents, insights on the relationship between media and industry figures, and the essential role of fact-checking in digital journalism. Ronan also talks about the potential benefits and challenges posed by AI in journalism.

01:00 Ronan's Global Journey in Journalism

01:45 Navigating Media and Industry Dynamics

05:59 The Role of Journalism in Shaping Leadership

09:12 Engagement and Storytelling in Journalism

12:44 Notable Leaders in Media and Tech

15:26 The Role of Fact-Checking in Digital Media

17:22 The Influence of Corporate Communications

21:01 The Impact of AI on Journalism

22:29 Leadership Trends in the Media Industry

23:59 The Role of CEOs in Shaping Company Culture

This episode was recorded at Podstream Studios in New York City.

Leadership isn’t about titles — it’s choices, lessons, and turning points.

Leadership In is a 10-episode series hosted by adtech industry veterans and consultants Greg MacDonald and Geoff Wolinetz, featuring candid conversations with senior leaders in advertising, media, and tech.

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