An ambitious mission requires innovation. We evaluated every qualified financial literacy program available. Not one met the criteria necessary to educate the public on a wide scale. So we created our own. With HowMoneyWorks, we’ve built a complete branding, marketing, education, and guidance system. It’s the innovation your business needs to reach all families across North America. Senior Marketing Director Steve Siebold has said that to succeed in business, you must believe in what you do with absolute certainty. Believing has never been easier.