LEADING BRANDS® — Wavebreak Podcast

LEADING BRANDS® — Wavebreak Podcast

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LEADING BRANDS® — Wavebreak Podcast episodes

  • [63] Why 98% Of People Who Visit Your Online Store Don't Buy

    98% of your website visitors won’t buy from you today.

    On today's show we dive into why they don't buy and how to fix it.

    I'm joined by Jon MacDonald, founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox and more.

    He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.

    He knows how to get visitors to take action.

    Listen now.

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Wavebreak

    The Good

    Jon's Weekly Email List

    Free Landing Page Assessment

    Google Analytics

    UserTesting

    HotJar

    Google Optimize

    VWO

    Optimizely

    Listen on iTunes
    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    35 min
  • [62] How To Cure Growing Pains Using Automation

    Scaling your ecommerce business always comes with challenges you didn't expect.

    It seems like there's always more work to do, especially when you're growing fast.

    The good news is that you can automate parts of your ecommerce business.

    Today on the show Charles Palleschi, founder of Spark Shipping, shares how.

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Wavebreak

    Dylan's Interview on Business of Ecommerce

    Spark Shipping

    Business of Ecommerce Podcast

    Listen on iTunes
    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    32 min
  • [61] Double Your Organic Traffic In 2019

    Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing.

    In today's episode he shares all of the details and much more.

    Listen now.

    Links:

    Wavebreak

    SEO Case Study

    Clearscope

    Nat's Blog

    Nat’s Twitter

    Cup & Leaf

    Listen on iTunes
    Get new episodes via email
    Learn more about Wavebreak
    You're leaving money on the table with bad email marketing.

    Stop leaking revenue.

    Take your email marketing to the next level.

    At Wavebreak, we'll help you get your email marketing right in just a few weeks.

    Click here to learn more.

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    34 min
  • [60] How To Stop Drowning In Customer Service Tickets

    "I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."

    Does that sound familiar?

    Customer service is a ton of work, but extremely important in any ecommerce business.

    Today on the show we talk about how to scale your customer service without the headaches.

    I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.

    Listen as he shares it all.

    Links:

    Wavebreak

    Simplr

    Free 14 day trial of Simplr

    Listen on iTunes
    Get new episodes via email
    Learn more about Wavebreak
    You're leaving money on the table with bad email marketing.

    Stop leaking revenue.

    Take your email marketing to the next level.

    At Wavebreak, we'll help you get your email marketing right in just a few weeks.

    Click here to learn more.

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    37 min
  • [59] Top Ecommerce CRO Myths

    Today on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands.

    We talk about...

    • Top ecommerce CRO myths
    • The average conversion rate (it's not what you think)
    • An entire list of conversion increasing ideas for improving your store
    • The first thing you can do to increase your conversions starting today
    • Listen now.

      Links:

      Wavebreak

      Text CRO to 345345

      Growth Rock

      Google Analytics

      How to Write Captivating Product Descriptions

      Optimizely

      VWO

      Google Optimize

      Listen on iTunes
      Get new episodes via email
      Learn more about Wavebreak
      You're leaving money on the table with bad email marketing.

      Stop leaking revenue.

      Take your email marketing to the next level.

      At Wavebreak, we'll help you get your email marketing right in just a few weeks.

      Click here to learn more.

      This episode is sponsored by...

      Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

      1 hr
    • [58] In-Depth Ecommerce Retargeting Guide

      Today on the show we dive deep into the art & science of ecommerce retargeting.

      I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.

      Listen now.

      Links:

      Wavebreak

      RetargetLinks

      15 Statistics on Retargeting

      Criteo

      AdRoll

      Listen on iTunes
      Get new episodes via email
      Learn more about Wavebreak
      You're leaving money on the table with bad email marketing.

      Stop leaking revenue.

      Take your email marketing to the next level.

      At Wavebreak, we'll help you get your email marketing right in just a few weeks.

      Click here to learn more.

      This episode is sponsored by...

      Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

      37 min
    • [57] 3 Crazy Content Strategies For Doubling Your Organic Sales

      Content marketing is one of the highest converting marketing channels in ecommerce.

      Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber.

      Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies.

      Links:

      Wavebreak

      Silicone Depot

      Content Cucumber - First 5 people get a FREE SAMPLE with code WAVEBREAK19

      DesignPickle.com

      SEMRush

      Listen on iTunes
      Get new episodes via email
      Learn more about Wavebreak
      You're leaving money on the table with bad email marketing.

      Stop leaking revenue.

      Take your email marketing to the next level.

      At Wavebreak, we'll help you get your email marketing right in just a few weeks.

      Click here to learn more.

      This episode is sponsored by...

      Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

      31 min
    • [56] Why Small Wins Matter In Ecommerce

      Ever feel like your store isn't growing fast enough?

      Maybe your sales have even stalled...

      That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More.

      They do custom made-to-order artwork framing online.

      And after growing a lot year after year, growth stalled...

      Listen to find out why their growth stalled and how Mehdi turned things around.

      Links:

      Wavebreak

      Matboard and More

      4 Hour Work Week

      Listen on iTunes
      Get new episodes via email
      Learn more about Wavebreak
      You're leaving money on the table with bad email marketing.

      Stop leaking revenue.

      Take your email marketing to the next level.

      At Wavebreak, we'll help you get your email marketing right in just a few weeks.

      Click here to learn more.

      This episode is sponsored by...

      Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

      39 min
    • [55] What The Top Ecommerce Stores Know That You Don't

      Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.

      Email marketing is a pain in the butt.

      It's time-consuming and it's hard.

      But on the flip side, it's extremely profitable.

      With the right email strategy, you could increase your sales by 20% or more.

      In today's episode Nick and I break things down and make email marketing simple.

      Nick dives deep into his research on ecommerce email marketing and reveals...

      • The big mistake the majority of online stores are making when it comes to email
      • The easiest way to get started with email marketing in 20 minutes or less (it's not what you think)
      • And much more. Listen now.

        Links:

        Wavebreak

        Ecommerce Email Mastery

        Draft

        [8] How to increase your sales without spending more on ads with Nick Disabato

        Listen on iTunes
        Get new episodes via email
        Learn more about Wavebreak
        You're leaving money on the table with bad email marketing.

        Stop leaking revenue.

        Take your email marketing to the next level.

        At Wavebreak, we'll help you get your email marketing right in just a few weeks.

        Click here to learn more.

        This episode is sponsored by...

        Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

        43 min
      • [54] How To Increase Sales By 10% With Payment Plans

        There's a bunch of people who visit your Shopify store and don't buy anything.

        They just leave and disappear forever.

        One of the reasons those people don't buy is price.

        They might think your prices are too high or maybe they simply can't afford your products right now.

        Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices.

        Listen to learn how.

        Links:

        Wavebreak

        Sezzle.com (get a free month when you mention the podcast)

        Schedule a demo

        Listen on iTunes
        Get new episodes via email
        Learn more about Wavebreak
        You're leaving money on the table with bad email marketing.

        Maximize your revenue from email in 2019.

        Now is the time to take your email marketing to the next level.

        At Wavebreak, we'll help you get your email marketing right before you miss out.

        Click here to learn more and schedule a call.
        28 min

      About LEADING BRANDS® — Wavebreak Podcast

      From the publisher's feed

      Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every…