LEADING BRANDS® — Wavebreak Podcast

LEADING BRANDS® — Wavebreak Podcast

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LEADING BRANDS® — Wavebreak Podcast episodes

  • [23] Behind the Scenes of a $30 Million Skincare Brand

    100% PURE grew from nothing to nearly $30 million in annual revenue without any outside investment.

    Today on the show I chat with Ric Kostic, co-founder and CEO of 100% PURE.

    In this episode, learn:

    • How 100% PURE scaled to 8-figures in revenue
    • The productivity secret Ric learned from his advisor Mark Cuban
    • Their marketing strategy 100% PURE is focusing on for 2018 and beyond
    • And much, much more!

      Links:

      100% PURE

      Listen on iTunes
      Get new episodes via email
      Learn more about Wavebreak
      Is bad email marketing holding your store back?

      Summer is here.

      With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

      With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

      At Wavebreak, we've got proven frameworks to make those gains happen.

      Get your email marketing right before you miss out.

      Click here to learn more and schedule a call.
      36 min
    • [22] 9x ROI with Facebook Video Ads

      Travis Peterson from Joker Greeting achieves a 9x ROI on his Facebook ads using videos.

      Learn how in today's episode.

      He also shares:

      • His #1 secret for saying productive as a solopreneur
      • How he rebuilt his brand after receiving tons of negative reviews because his inventory unexpectedly went bad
      • Links:

        Joker Greeting

        Listen on iTunes
        Get new episodes via email
        Learn more about Wavebreak
        Is bad email marketing holding your store back?

        Summer is here.

        With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

        With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

        At Wavebreak, we've got proven frameworks to make those gains happen.

        Get your email marketing right before you miss out.

        Click here to learn more and schedule a call.
        33 min
      • [21] How to Write Captivating Product Descriptions

        Selling candles online is hard.

        You can't smell through an iPhone, so how do you convince someone to order a candle online?

        Today on the show I've got Tamara Mayne from Brooklyn Candle Studio.

        She sells candles online and she's really good at it too.

        We dive into the power of great branding and imagery, as well as how to write captivating product descriptions.

        Links:

        Brooklyn Candle Studio

        Listen on iTunes
        Get new episodes via email
        Learn more about Wavebreak
        Is bad email marketing holding your store back?

        Summer is here.

        With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

        With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

        At Wavebreak, we've got proven frameworks to make those gains happen.

        Get your email marketing right before you miss out.

        Click here to learn more and schedule a call.
        31 min
      • [20] Systems for Staying Productive as a Solopreneur

        Do you want to be more productive?

        Do you want to work less and get more done?

        Today on the show I interview Rachel Jones, owner of ontheround - a Shopify store that sells yarn.

        Learn:

        • How Rachel systemizes tasks to maximize productivity
        • Rachel's top time-saving strategies
        • How Rachel decides what to prioritize in her business
        • Links:

          ontheround

          Listen on iTunes
          Get new episodes via email
          Learn more about Wavebreak
          Is bad email marketing holding your store back?

          Summer is here.

          With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

          With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

          At Wavebreak, we've got proven frameworks to make those gains happen.

          Get your email marketing right before you miss out.

          Click here to learn more and schedule a call.
          35 min
        • [19] Instagram Influencer Marketing in 2018

          Instagram is always changing their algorithm and it's hard to keep up.

          But it's still an insanely powerful marketing platform.

          Today on the show I chat with Keegan Pafford, co-owner of w.o.d.welder.

          He knows Instagram marketing like the back of his hand.

          Learn:

          • His best Instagram strategy for 2018
          • How he finds influencers and what criteria he looks for
          • The best post format for influencer content
          • How to structure your influencer marketing campaigns
          • Links:

            w.o.d.welder

            Keegan Pafford on LinkedIn

            Listen on iTunes
            Get new episodes via email
            Learn more about Wavebreak
            Is bad email marketing holding your store back?

            Summer is here.

            With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

            With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

            At Wavebreak, we've got proven frameworks to make those gains happen.

            Get your email marketing right before you miss out.

            Click here to request your free consultation.
            26 min
          • [18] How to get your products in Nordstrom, Barney's, and more

            Miriam Zelinsky is the founder of Lazyjack Press.

            Her products are available at a bunch of different retailers, both big and small.

            Most recently she got her products in Nordstrom.

            Listen to learn how.

            Links:

            Lazyjack Press

            Listen on iTunes
            Get new episodes via email
            Learn more about Wavebreak
            Is bad email marketing holding your store back?

            Summer is almost here.

            With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

            With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

            At Wavebreak, we've got proven frameworks to make those gains happen.

            Get your email marketing right before summer hits.

            Click here to request your free consultation.
            27 min
          • [17] How to Grow Your Shopify Store with Email Marketing

            Want to learn how to maximize your Shopify store's email marketing revenue?

            Timothy Dann-Barrick interviewed me live on the Shopify Entrepreneurs Facebook group a couple weeks ago.

            I answered real questions from actual Shopify store owners.

            You’ll learn:

            – How businesses that typically don’t see many repeat customers can use an email list effectively

            – How I took an email list open rate from 4% to 30% without changing subject lines

            – How to keep your email list engaged and weed out the deadbeats who never buy

            Listen now.

            Links:

            Storetasker

            Klaviyo

            Free Strategy Session

            Listen on iTunes
            Get new episodes via email
            Learn more about Wavebreak
            Is bad email marketing holding your store back?

            Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

            With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

            With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

            At Wavebreak, we've got proven frameworks to make those gains happen.

            Get your email marketing right before summer hits.

            Click here to request your free consultation.
            27 min
          • [16] Literally changing lives with lingerie

            Her business has grown nearly 4x every year since she started it in 2014 and it's literally changed lives.

            Today on the show I've got Dana Donofree, founder of AnaOno.

            AnaOno sells lingerie and loungewear for people like herself that faced a breast cancer diagnosis, and needed better fitting, better looking options after surgery.

            In this episode learn:

            • How she grew the company 4x every year while bootstrapping
            • Why she raised a seed round (and how she did it without knowing any investors)
            • Her advice for hiring an awesome team
            • Listen now.

              Links:

              AnaOno

              Listen on iTunes
              Get new episodes via email
              Learn more about Wavebreak
              Is bad email marketing holding your store back?

              Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

              With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

              With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

              At Wavebreak, we've got proven frameworks to make those gains happen.

              Get your email marketing right before summer hits.

              Click here to request your free consultation.
              30 min
            • [15] How to stand out in a super competitive market

              Lynne McNelis is the co-founder of fave4, a hair product brand.

              Her competition is full of big brands with insane marketing budgets, large teams, and decades of popularity.

              In this episode, learn how she stands out in such a competitive space.

              Links:

              Fave4

              Fave4 on Instagram

              Listen on iTunes
              Get new episodes via email
              Learn more about Wavebreak
              Is bad email marketing holding your store back?

              Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

              With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

              With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

              At Wavebreak, we've got proven frameworks to make those gains happen.

              Get your email marketing right before summer hits.

              Click here to request your free consultation.
              27 min
            • [14] How to make your Shopify store GDPR compliant

              GDPR becomes enforceable starting May 25th.

              And if you're not compliant, you face a potential fine of up to 20 million euros.

              If you have any customers based in the EU, this episode is a must listen.

              Dave Rodenbaugh from Recapture and I dive into GDPR and how it affects your Shopify store.

              Learn:

              • What GDPR is and why you should care
              • How GDPR affects all Shopify stores (not just stores based in Europe)
              • How GDPR is changing email marketing and ecommerce
              • What you need to do to make your Shopify store compliant
              • Links:

                GDPR Website

                Recapture

                Recapture Shopify App

                Dave's Twitter

                Listen on iTunes
                Get new episodes via email
                Learn more about Wavebreak
                Is bad email marketing holding your store back?

                Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year.

                With bad email marketing, you're leaving tens of thousands of dollars on the table this summer.

                With good email marketing, you could generate an extra 15-30% in revenue. What would that do for your business?

                At Wavebreak, we've got proven frameworks to make those gains happen.

                Get your email marketing right before summer hits.

                Click here to request your free consultation.
                39 min

              About LEADING BRANDS® — Wavebreak Podcast

              From the publisher's feed

              Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every…