On this episode of the Co-Pro Podcast, we enter the ring with Damion Triplett — a Creative Director who’s helped shape the DNA of modern sports culture. From cutting his teeth at the legendary Wieden+Kennedy agency to steering creative at Nike SB and Jordan Brand, Damion has been behind some of the most defining stories, products, and moments in the game.

We trace his path from a skateboard-obsessed kid to a global creative leader, unpack what it really takes to build brands that endure, and distill the lessons he’s gleaned from decades inside Tier 1 teams. Damion opens up about collaboration, culture, and craft — and why staying true to the muse has always been his north star.