May 13, 2020

Leading Through Peace Time Versus War Time w/Bill Masur - Group Product Manager @ SwipeClock and Founder of ProductMastery

23 minutes

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On this episode, I sat down with Bill Masur, Group Product Manager at SwipeClock.

Bill has experience working for large brands and startups, working in multiple types of business models, and now finds himself leading a product team for a highly profitable and growing software company in Utah.

The topic of today's episode is Product Leadership Through Peace Time Versus War Time. Even without the global pandemic, Bill found himself in a position of product leadership and identified his organization's situation as being in war time. Bill breaks down how he identified that, the difference between leading through peace time versus war time, and what product managers can do to help their organization lead through challenging times.

Here's some of the things we discussed:

Much of the thought leadership that PMs learn come from organizations and Product thought leaders who operate during peace times

Peace time doesn't necessarily mean "easy" but it does allow for a different approach than you have to take during war times

The luxuries you lose during war times that most PMs really enjoy during peace times

The signs of peace time

The signs of war time

Some of the most underappreciated aspects of business

Why our customers shouldn't be the only ones who receive our empathy

The path to peace time has to come through the messiness of war time

How to lead through war times to quickly get back to peace times

Connect with Bill at: [email protected]

LinkedIn: https://www.linkedin.com/in/bmasur/