Elisabeth Johs, founder and director of JO-HS Gallery, shares her journey as a gallery owner, the importance of intuition in business decisions, and the challenges and rewards of managing a gallery while building a trusted community of artists and collaborators.

Here’s what we discuss:

1. Elisabeth emphasizes the importance of trusting her intuition when making business decisions, especially in navigating challenges with artists, clients, or partners. She’s found that ignoring her gut often leads to regret and emphasizes the need to stay true to personal values.

2. The value of meeting artists in person at events, openings, or museum gatherings. These face-to-face connections feel more meaningful and lasting than unsolicited DMs, as they create a deeper understanding of the artist and their work.

3. Taking initiative—attend events, meet curators and gallerists, and put yourself out there. While the art world can feel closed off, being proactive and enthusiastic can leave a lasting impression.

About Elisabeth -

Elisabeth Johs is a curator and art advisor originally from Denmark. Elisabeth has lived in London and New York and currently resides in Mexico City. In 2021 she founded JO-HS, an art residency and project space in Mexico City focusing on exhibiting emerging artists. In 2023 Elisabeth established a new location for JO-HS in New York City. Since 2018 Elisabeth has been curating independently. Her curatorial practice actively pursues responses to modern-day challenges such as social, human and material, combining creativity, communication, research and innovation conveyed in visual narrative.

Website: jo-hs.com
IG: @_jo_hs

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