Sign up to save your podcasts
Or
Share Leading with Value: Smarter Pricing Strategies for Today's Industrial Market with Brian Doyle | Episode 107 of Talking Industrial Automation with Lisa Richter
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Leading with Value: Smarter Pricing Strategies for Today's Industrial Market with Brian Doyle | Episode 107 of Talking Industrial Automation with Lisa Richter
In this episode of Talking Industrial Automation, host Lisa Richter sits down with Brian Doyle, CEO of Holden Advisors, to explore how B2B companies—especially in manufacturing and industrial sectors—can unlock growth through value-based pricing. Brian shares insights on navigating market uncertainty, communicating across generational teams, and tackling challenges like tariffs and inflation with pricing strategies that stick.
Key Takeaways:
- Why value-based pricing outperforms cost-plus models
- How to assess your company’s pricing power
- Common pricing pitfalls during market disruptions
- The importance of segmenting customers by price sensitivity
- Tips for sales teams to defend pricing and reduce unnecessary discounting
Tune in to learn how pricing can become your company's most powerful growth lever.
P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)
View all episodes
By Control System Integrators Assocation
4.7
3030 ratings
In this episode of Talking Industrial Automation, host Lisa Richter sits down with Brian Doyle, CEO of Holden Advisors, to explore how B2B companies—especially in manufacturing and industrial sectors—can unlock growth through value-based pricing. Brian shares insights on navigating market uncertainty, communicating across generational teams, and tackling challenges like tariffs and inflation with pricing strategies that stick.
Key Takeaways:
- Why value-based pricing outperforms cost-plus models
- How to assess your company’s pricing power
- Common pricing pitfalls during market disruptions
- The importance of segmenting customers by price sensitivity
- Tips for sales teams to defend pricing and reduce unnecessary discounting
Tune in to learn how pricing can become your company's most powerful growth lever.
P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)
More shows like Talking Industrial Automation
View all
This Week in Tech (Audio)
3,004 Listeners
Planet Money
30,884 Listeners
Motley Fool Money
3,203 Listeners
The Joe Rogan Experience
223,521 Listeners
Darknet Diaries
7,836 Listeners
The Indicator from Planet Money
9,548 Listeners
Business Wars
12,778 Listeners
4.0 Solutions Podcast
10 Listeners
The Automation Podcast
9 Listeners
PBD Podcast
3,871 Listeners
The Robot Industry Podcast
5 Listeners
Manufacturing Hub
19 Listeners
Morning Wire
26,444 Listeners
Unhedged
138 Listeners
Real Estate the Ramsey Way
172 Listeners