When you realize that the popular approach to building your brand isn't as effective as you'd hoped, how does an industrious entrepreneur innovate unconventional ways to get people to pay attention and buy in? Well, it's all about breaking the rules. Let's get creative together on Leaf Life! First segment: What is Guerrilla marketing? Second segment: Cannabis, the Guerrilla Industry Greg the Guinea Pig: Devin Ryan is a sales executive for Weedmaps and has also been promotions executive for the Cookies brand as well as Pabst Blue Ribbon (@devinkeoniryan). Products Featured: 1. Washing Tons—Gass Face Live Rosin 2. Washing Tons—Gooch Juice Live Rosin Sponsors:  REV 22.2AVITASSESSIONSHELLAVATED Stoney Baloney Episode: I Miss Guitar Hero