In this episode of the Manufacturing Automation Podcast, Michael and Matt dive into the messy but essential work of simplifying operations, cutting underperforming SKUs, and doubling down on lean principles. They reflect on recent wins in sales and onboarding, explore the unexpected effects of tariff changes on customer demand, and compare strategies for improving customer communication—whether through proven process graphics or Loom videos. The episode also covers website refinement, managing ECR requests, and how leaders can balance engineering pride with execution. Whether you're rethinking product lines or building a leaner shop, this episode delivers lessons in operational clarity and focus.