Lean Startup

In 2010, Farmgirl Flowers’ Christina Stembel quit her gig at Stanford to launch a startup aimed at personalizing the cookie-cutter flower delivery industry. Her locally-sourced, artistically arranged, and totally gorgeous bouquets took off with a customer base craving naturally vibrant flowers. Now Christina is a successful founder who has grown her business from a bike-delivery service in San Francisco to a national destination for on-demand bouquets picked from American farms.

Christina is one of two female founders we’ll be chatting with in our next Lean Startup webcast focusing on the specific strategies of next level CEOs. Our other guest on Aug. 31st is Mamie Kanfer Stewart, who is doing the brave work of killing off unproductive meetings through her company Meeteor, which helps organizations use meetings to drive productivity and collaboration rather than being massive time and soul-sucks.

The two founders will talk with Lean Startup expert Aubrey Smith about the companies they’re building and the Lean Startup methods that helped them get their businesses off the ground.

On July 22nd, Eric Ries is joined by Geeta Wilson, director of Consumer Experience at Humana, to discuss Lean Startup in the health and wellness industry.

In this webcast, brought to you in partnership with Humana, Eric and Geeta will talk about the issues facing companies in regulatory environments, and the unique position that leaders must take in order to implement lean startup. They’ll discuss the successes (and struggles) that Humana has faced, as well as challenges in the healthcare industry that other companies can learn from, such as: lean startup to empower different parts of the value chain, innovation in a professional environment, bringing new products to market, and more.

The discussion is moderated by Phil Dillard, a lean startup expert and trainer. Presented by Humana.

Founder of startup Meeteor shares her pivot story, discusses first hires, talks features, customers, pricing, product cycle, customer feedback, and shares her most important Lean Startup takeaways. Meeteor's web and mobile apps help you spend less time in unproductive meetings and more time moving work forward. http://www.meeteor.com/

Mamie Kanfer Stewart can be reached on Twitter @mamieks

Follow Meeteor @meeteorHQ

Heather McGough can be reached on Twitter @UrbanitySF

Follow Lean Startup Co. @leanstartup

You’ve probably “gotten outside the building” and talked to customers. You’ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? In this webcast, Ash Maurya, author of Running Lean and creator of the Lean Canvas, shares techniques for ballparking and measuring the output of a working business model using a handful of key metrics.

Watch the webcast here: https://www.youtube.com/watch?v=vHXqMjOQ6Gw

Why is finding Product-Market Fit so overwhelming?

Because the tools available today leave us with more questions than answers.

In this hands-on, online workshop, Justin won’t give you more theory about why Product-Market Fit is important – he’ll show you how to find it.

In this preview of the workshop he’s running during this year’s Lean Startup Week, Justin will shift the way you think about Product-Market Fit from testing an overwhelming set of assumptions, to running an optimized set of just 5 experiments.

You’ll leave this workshop knowing:

The 5 experiments you need to find Product-Market Fit

Which experiment your startup needs to run next

How to run that experiment

Watch the video webcast here: https://youtu.be/FizgHbhNkDM

Startup Story: Discussing the genesis of Daybreaker and General Assembly with Matt Brimer

Back in 2013, Matt Brimer decided to try an experiment. He wanted to find out if people would show up for an early morning dance party in the middle of the week, before work. And they did. 150 people bought tickets to the first event, and the community grew at a rapid pace. Daybreaker now gets 500+ people at each event and has spread to cities around the world.

The concept for Daybreaker replicated the genesis of General Assembly, which also began as a social experiment. Brimer and three friends wanted to create a place where people could come together for entrepreneurship, collaboration, and learning. Since its inception in 2011, General Assembly (GA) has turned into a global education company that offers classes and workshops focused on in-demand skills, like technology, design, and business, that helps its students get jobs and entrepreneurs start businesses.

In this Lean Startup webcast, we’ll talk to Matt about how he built General Assembly into a powerful education community and how he’s turning Daybreaker into a global lifestyle brand.

Watch the webcast here: https://youtu.be/_lpHJFNlvY8

Jeff Gothelf, organizational designer and co-author of the best-selling Lean UX and the forthcoming book Sense and Respond, joined us on for a conversation about leveraging technology to improve customer communication.

As consumers come to expect 24/7 responses from businesses, the companies that embrace continuous communication with customers gain a competitive edge. Jeff will discuss his insights on the value of platforms that enable real-time responses. He’ll also explain why management should support cross-functional development between product strategy, development, and design teams.

View the webcast here: https://youtu.be/NTnrdMcrEdw

Hear an uncut interview with Garrett Dunham of Singularity University as he's interviewed by Heather McGough of Lean Startup Company. Dunham shares stories from his diverse professional background, talks experimentation, failure, and about what enterprise organizations and startups really need to know about how to work together.

Garrett Dunham can be reached on Twitter @GarrettDunham

Heather McGough can be reached on Twitter @UrbanitySF

Follow Lean Startup Co. @leanstartup

What happens when one of the most renowned startup accelerators in the world infuses Lean Startup methodology? Zach Nies, Managing Director at Techstars Boulder program http://www.techstars.com/programs/boulder-program/, joins Heather McGough of Lean Startup Company to discuss how they're helping entrepreneurs, use Lean Startup thinking to overcome challenges. Zach shares what techniques large organizations can learn from an accelerator and more.

Zach Nies can be reached on Twitter @zachnies

Heather McGough can be reached on Twitter @UrbanitySF

Follow Lean Startup Co. @leanstartup

Ahead of his talk at The Lean Startup Conference, Tom Nguyen chats with us about the lessons he learned introducing Lean Startup to create one of Adobe’s most successful mobile apps, Adobe Voice. It was also named by Apple as one of the best apps of the year. We’ll chat with Tom about how empathetic design, radical simplicity, and iteration will help you build products that bring people joy.

View the live webcast here: http://leanstartup.co/webcasts/