Who doesn't want to get paid to travel for work for a living? In this week's episode of Leap of Fate, Emma Ulrey, my good friend, and colleague at Cisco Umbrella comes on to speak about her role as a Field Marketing & Programs Manager.
For Cisco, Emma has traveled to 3 continents, 30+ states. Some of the cities all expenses paid for work: Barcelona, Cancun, New York, Austin, Las Vegas, San Diego, San Francisco, the list goes on…
At each city, Emma has enjoyed its world-renown culture, all with the purpose of engaging Cisco's customers!
Does this sound like something you would want to do, all on Cisco's dime...!
If this is you, then Field Marketing is the perfect job for you! The idea is simple: it involves selling a product, distributing promotional information, and personally connecting with target buyers.
Field marketing can take many forms, and in the B2B world, you’re likely supporting sales, teaching a class, leading a workshop at a conference, or hosting a demo at an event.
If you’ve ever been to a conference with an exhibitor table, that’s field marketing. If you’ve ever been to a company-sponsored meetup or live digital event, that’s field marketing too.
However, with Covid19, the shifts from being in the field and traveling to digital marketing and online events have presented a unique challenge for field marketers to come up with innovative and new ways to communicate and track their field marketing initiatives.
Yes, it sounds fun, but there is a lot of coordination, pressure, and logistics that goes on behind the scenes Emma will detail for you!
Get ready to learn about what marketing is, specifically Field Marketing, and how you can
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