Sign up to save your podcasts
Or
Share Learn from the Century’s Most Influential PR Figure, Harold Burson, what’s changed over the years and how to effectively influence buyer decisions today
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Learn from the Century’s Most Influential PR Figure, Harold Burson, what’s changed over the years and how to effectively influence buyer decisions today
The Mentors Radio host Tom Loarie talks with award-winning Public Relations Pioneer Harold Burson on the winds of change over the last 70 years. Facebook, Twitter, blogs, and other social media outlets have transformed how potential buyers are influenced to perceive and purchase goods and services. Named "the century's most influential PR figure" by PRWeek, Harold Burson has spent more than 50 years as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions. As winner of numerous industry honors; a generous supporter of organizations and charities; a mentor to many; and co-founder of the largest public relations agency in the world today, Burson-Marsteller, Harold is a truly singular figure in the world of public relations. In this episode he and Tom discuss Harold's new book, Persuasion, and what's changed over the years in public relations. Find Show Notes here. Listen below (after the first Saturday morning show has aired)
View all episodes
By Tom Loarie and Dan Hesse
4.9
2727 ratings
The Mentors Radio host Tom Loarie talks with award-winning Public Relations Pioneer Harold Burson on the winds of change over the last 70 years. Facebook, Twitter, blogs, and other social media outlets have transformed how potential buyers are influenced to perceive and purchase goods and services. Named "the century's most influential PR figure" by PRWeek, Harold Burson has spent more than 50 years as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions. As winner of numerous industry honors; a generous supporter of organizations and charities; a mentor to many; and co-founder of the largest public relations agency in the world today, Burson-Marsteller, Harold is a truly singular figure in the world of public relations. In this episode he and Tom discuss Harold's new book, Persuasion, and what's changed over the years in public relations. Find Show Notes here. Listen below (after the first Saturday morning show has aired)
More shows like The Mentors Radio Show
View all
WSJ Tech News Briefing
1,642 Listeners
HBR IdeaCast
170 Listeners
Investing Insights
512 Listeners
Planet Money
30,775 Listeners
The Joe Rogan Experience
227,771 Listeners
Pivot
9,540 Listeners
The Jordan B. Peterson Podcast
33,502 Listeners
FT News Briefing
656 Listeners
The Prof G Pod with Scott Galloway
5,450 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,628 Listeners
Honestly with Bari Weiss
8,780 Listeners
The Rest Is Politics
3,333 Listeners
New Heights with Jason & Travis Kelce
18,733 Listeners
The Mel Robbins Podcast
20,228 Listeners
The Rest Is Politics: US
2,246 Listeners