Learn Speak Teach

We all want more from our business, but it is easy to feel like we need more time and energy to get ahead. Many of us struggle with figuring out how to create more, work smarter rather than harder, and make things happen. However, shifting your mindset and having the right people around you is a game changer. Sometimes it’s not about being the smartest or most well prepared. To succeed in business you need to ‘go for stupid,’ set lofty goals, and stand out from the pack.

You need to ensure you have the right mentors in your circle. The people in your circle can block your progress or create a ripple of positive energy that can help you achieve your goals. If they are broke, you will be broke. If they are struggling, you will also struggle, but if they are successful, you will also be successful. Until you break the cycle and change your circle, you will be an ingredient of the people you hang out with.

In today’s episode, Steve D Sims shares his journey, what makes him successful, and the ingredients you need to start soaring as a leader and entrepreneur.

Steve is the “Real Life Wizard of Oz” and the Founder of Luxury Concierge Service, Blue Fish, which is internationally famous. Steve has also published a couple of best-selling books, including; Bluefishing, The Art Of Making Things Happen, and Go For Stupid. Nowadays, his main focus in business is his newest firm. Sims Media, which he co-founded with his son.

Tune in!

During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest; Steve D Sims

[03:18] Steve Sims’ concierge services

[06:18] Steve’s journey

[17:12] A man who impressed Steve, “Kenneth.”

[22:20] How to ensure that you have employees like Kenneth in your company

[24:36] The mindset required to exceed and impact for more success

[26:47] How to ask the better questions

[30:46] Diet book analogy and why Steve is successful

[38:48] Why Steve does free virtual coaching

[44:41] A free move on how to put today's information into action

[49:22] Rapid Fire Round

[51:30] How to connect and learn more about Steve

Key Takeaways

~ When someone goes for something impossible, there is constriction and resistance that comes in their body, but all of a sudden, when you start using the word stupid, you start smiling. [13:50]

~ Dreams have no parameters, and kids have no parameters, but as adults, we got these parameters, and 99% of them are self-inflicted. [14:42]

~ I learned early on that if I didn’t get the answer I wanted, it was because I was asking the wrong questions. So, if you get a bad answer, it’s because you’ve asked a bad question. [26:56]

~ “The power, the benefit, and the success is not in the purchases; it’s in action.” [32:06]

~ Get going, then get good. [36:53]

~ Perfection surely demonstrates the end of growth. [37:43]

People Mentioned and Other Resources:

Bluefishing: The Art of Making Things Happen

The Art Of Making Things Happen Podcast

Go For Stupid

Brad Pitt from the movie 'Snatch.'

Keep In Touch with Steve D. Sims

Website: https://www.stevedsims.com/

LinkedIn: https://www.linkedin.com/in/stevedsims/

Instagram: https://www.instagram.com/stevedsims/

Twitter: https://twitter.com/stevedsims

Facebook: https://www.facebook.com/groups/stevedsims/

YouTube: https://www.youtube.com/stevedsims

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Website: https://www.realbusinessconnections.com/

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Watch the full episode: https://youtu.be/yyr8s3OUWaA

We often dismiss mental clarity as a luxury we can't afford, but when we are clear-headed, we can solve problems, make decisions and confidently lead our teams. Mental clarity is essential for the success of your business, but maintaining it can be difficult when you feel overwhelmed by your workload and responsibilities. Luckily, there are ways you can increase your mental clarity and level up to move to the next step, no matter where you are.

In today’s episode, Carla Fowler shares her journey, what inspired her into executive coaching and high performance, and how you can build your mental clarity, get started, keep going, and be consciously confident in your goals.

Carla is an MD, Ph.D., and the Managing Director at THAXA Executive Coaching, Inc., an incredible boutique executive coaching firm that leverages the best ideas from performance science to help leaders around the globe.

Tune in!

PS. Free resources just for you, the listener: www.thaxa.com/p/real-business-connections-network

During this episode, you will learn about;

[00:00] Episode intro

[02:26] Running experiments to move quickly with more sophistication

[08:43] Carla's background and the inception of THAXA

[13:38] Carla’s transition from medicine to executive coaching

[19:56] How to start and integrate coaching as an ongoing process

[23:57] Practices to provide clarity and level up to move to the next step

[27:54] Figuring out your WHAT to develop your WHY and HOW

[32:56] Getting the mental clarity required to hear and implement answers

[35:09] What to do to be consciously confident in what you want to achieve

[43:33] How to connect and learn more about Carla

[44:26] Rapid Fire Round

[47:08] Carla’s final thoughts, “Bold, not stupid.”

Key Takeaways

~ The beginning and endings matter a lot. As human beings, we remember the beginnings and the endings more than we remember what happened in between. [14:13]

~ In coaching, particularly for people who’re leading or growing a business or on a deadline for results that are required, they don’t want to wait six months of coaching to feel like they are making progress. Usually, by the time someone wants to go get a coach, they are ready to have the results yesterday. [16:52]

~ When we have mental clarity, it actually solves a lot of problems that might not on the surface seem connected. [22:24]

~ “We have influence, but we can’t start to influence things until we actually know what we want and how we want to influence it.” [26:17]

~ Very few things are gained in a day, particularly if you’re building a skillset or something that really matters. I often think about compounding. The idea of investing effort over time. It’s not going to be won in a day, but I know if I start today, when I look back a year from now, I’ll be in an entirely different place because of the efforts I started today. [36:22]

~ Getting started is critical, and starting at a level that doesn’t immediately turn you off. Once you get started you have to figure out how to keep going. [39:04]

People Mentioned and Other Resources

Chris Van Vliet

Thinking In Bets by Annie Duke

Start With Why by Simon Sinek

Keep In Touch with Carla Fowler

Website: www.thaxa.com/p/real-business-connections-network

LinkedIn: https://www.linkedin.com/in/carla-fowler/

Twitter: https://twitter.com/DrCarlaFowler

Follow Balbert…

Facebook www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

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Website: https://www.realbusinessconnections.com/

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Watch The Full Episode: https://youtu.be/hMwng-Hbjuw

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Full Show Notes at: https://realbusinessconnections.com/episode/johntorrens/

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ADHD is not a disability; it's a superpower you can leverage to succeed in your business. People with ADHD are usually overactive, hyper-creative, ambitious, and innovative. They take risks, see opportunities, and learn from mistakes because they constantly look for ways to improve. These are the very things that help you create a thriving business.

In today's episode, John Torrens shares his experience as an entrepreneur with ADHD and tools to help you harness your ADHD to maximize your creativity, focus, and productivity, while managing the downsides to achieve more success in your business.

John Torrens is an entrepreneur, founder, and president of multiple companies in healthcare and education. He is also an educator at Syracuse University (SU), a TEDx speaker, and the author of "Lightning in a Bottle: How Entrepreneurs Can Harness Their ADHD to Win."

Tune in!

During this episode, you will learn about;

[00:00] Episode intro and a bit about John Torrens

[02:46] What inspired John’s drive and passion for education

[05:11] What John does in his business career

[06:16] How entrepreneurs with ADHD can manage their drive and be more successful

[11:00] John’s advice to entrepreneurs

[13:07] How to get better if you’re driven and don’t want to quit early on

[16:58] Delayed gratification

[18:37] Figuring how you’re wired and doing it your way

[21:10] Leaders with ADHD and how they can leverage their attributes

[23:54] Lesson’s from Coach Jim Johnson's basketball story

[26:05] About John’s book and where you can find it

[27:59] What people ask John all the time after watching his TEDx talk

[30:02] Solving problems

[32:48] Journaling your ideas and implementing the core and recurring ideas

[35:09] Why John keeps his journal and what he writes in it

[37:05] John started journaling in the 90s. Find out why he got into it

[39:34] John’s biggest passion and vision right now

[44:14] Rapid Fire Round

[46:48] How to put today’s information into action to better yourself

Key Takeaways

~ Entrepreneurs with ADHD have unique skills and strengths that are well suited for the early stages of a startup, where we’re after a hustle, flow, getting employees, vendors, customers, and doing things. [09:34]

~ Leaders with ADHD are good at a lot of things, they are pretty good with empathy, generally good with people, and one of their best attributes is adaptability. [21:51]

~ You die after you stop doing things. You need a purpose to get out of bed. You need something meaningful to do. [43:54]

~ The most effective thing you can do, if you have ADHD is to incorporate some sort of mindfulness practices. Mindfulness practice is probably the single most important thing not only for your focus and productivity but also for your physical health. [46:33]

People Mentioned and Other Resources

Coach Jim Johnson's basketball story

John’s Book: Lightning in a Bottle: How Entrepreneurs Can Harness Their ADHD to Win

Benjamin Franklin

John Torrens's TEDx talk

Keep In Touch with John Torrens

LinkedIn: https://www.linkedin.com/in/johnmtorrens/

Follow Balbert…

Facebook www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website: https://www.realbusinessconnections.com/

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Let’s be real: Are you tired of trendy workout regimens, not eating what you love, saying no thank you because you’re on diet, not enjoying your life, and still not getting anywhere?

Health and well-being can be so much easier to obtain than you even think. Every time you label food as ‘good and bad,’ you’re in effect, saying that the food will make you either good or bad. This not only makes you guilty but also impacts your self-worth. Instead, you can focus on what the food does, beneficial or non-beneficial, rather than whether it is good or bad. When you choose foods that are awesome and beneficial, you are choosing awesomeness and sending a signal to yourself that you’re only worth the most awesome things. Awesome means it generates energy and joy in you. Choosing it will help you improve your health and well-being.

You are awesome. Your body is awesome. You deserve success.

Andrea is a life strategist and fitness expert with 25 years of experience, a writer, actress, parent, friend and person just like everyone else who struggles to be and do all that they feel capable of and still have a respectable social life. Her mission is to help you climb out from under your to-do lists to discover what you’re truly capable of becoming and have the time to make it happen.

Tune in!

Watch The Video: https://youtu.be/hMwng-Hbjuw

During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest; Andrea Marcellus

[03:39] Andrea’s mission

[06:03] What inspired Andrea to pursue fitness

[08:11] Self-care scaffolding

[10:27] Where and how to get started

[16:08] Andrea’s genius program

[18:29] A little nibble from Andrea on where to start without counting calories

[24:11] Ways that we can detach and focus on ourselves

[30:26] Living the rule of awesome

[37:59] Personal authenticity: Personalizing whatever makes you feel your best

[40:24] Andrea’s fingerprint; what brings her joy and lights her up the most

[43:53] New is the key

[45:35] Creating consistent habits

[49:12] Rapid Fire Round

[55:42] How to reach out, connect and learn more about Andrea

[56:40] Ending the show and call to action

Key Takeaways

~ Practical little strategies can make it very easy to level up your well-being in little bits throughout the day, even when you don’t notice. ~ [10:02]

~ Calorie counting doesn’t work, the growing workout regimens don’t work, unless your life is a lab circumstance where you can be precise and exact all the time. ~ [13:30]

~Every time you label a food good or bad, you’re in essence telling yourself you’re good or bad when eating it. What we choose to say matters. ~ [32:27]

If you’re choosing foods that are awesome, you’re sending yourself a signal of your own worth, that you’re only worth the most awesome things. ~ [32:54]

Awesome means it generates energy in you, and it generates joy. So, if you start to choose joy you are choosing awesome in everything, and your life will level up exponentially and you’ll lose weight. ~ [34:56]

Put into your schedule a time to be a student, a time to learn, a time to be surprised, and a time for new. ~ [46:34]

Resources Mentioned-

Shape Up: Body and Mind: https://signup.andlife.com/shapeuponeonone/

Ten Percent Happier Podcast: https://www.tenpercent.com/podcast

Rachel Jenks: https://realbusinessconnections.com/episode/racheljenks/\

Robert De Niro: https://en.wikipedia.org/wiki/Robert_De_Niro

Keep In Touch with Andrea Marcellus

Website: https://www.andreamarcellus.com/

Instagram: https://www.instagram.com/andrea_marcellus/

Facebook: http://www.facebook.com/andlifeinc

YouTube: https://www.youtube.com/channel/UCd2xMVbtM4Xq_Xk9NWQd2Eg

Follow Balbert…

Website: https://realbusinessconnections.com/learnspeakteach/

Facebook: www.facebook.com/realbusinessconnections

LinkedIn: https://www.linkedin.com/in/realbenalbert/

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Learn Speak Teach Episode 52 w/ Jeff Bloomfield

Watch The Full Episode: https://youtu.be/HuGi5r20kDk

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Full Show Notes: realbusinessconnections.com/episode/stanphelps/

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During this episode, you will learn about:

[00:00] Episode intro and a quick bio of our guest; Jeff Bloomfield

[04:11] Jeff’s Journey, AHA moments, and lessons he learned from his Pawpaw

[10:55] Science is a gamechanger

[14:33] How to talk to prospects

[20:13] Practical example

[28:31] Tips you can start implementing immediately

[32:28] Jeff’s assignment for you

[33:48] Problem indentification

[38:53] What if I get it wrong?

[41:58] How to connect with Jeff

[42:50] What would Pawpaw do?

[48:10] Rapid Fire Round

[51:23] Episode Conclusion

Key Takeaways:

~ Hard work and perseverance are what will get you ahead in life; problem solvers rule the world. Golden Rule: treat people the way you want to be treated. Platinum Rule: If you treat people better than they expected you to treat them, it will not only benefit them, but it will also benefit you along the way. ~ [05:08]

~ When we show up in conversations because our brains are wired for self-preservation, we communicate from our highest training, knowledge and experience because we don’t want to come across as not credible. So, we tap into the things we think we’re the smartest and most knowledgable about, which tend to be the things that are us-driven and our agenda. In sales, these tend to be the things we’ve been training the most on, which are our product facts, features, figures and benefits. They activate the analytical network of the person receiving the information, which triggers the evaluation, comparison, analysis, skepticism, judgement and reverence, which puts us in a defensive posture. You’ve to bypass the analytical network to activate the emotional network to build things like personal trust, authenticity, honesty, vulnerability and all the things that connect us as humans. Once that is established in the brain, it opens up the analytical network to think about what we’re saying in a different lens, look for reasons to support what we’re saying and do business with us. ~ [16:59]

It is about what they care about, not what you care about. ~ [32:31]

~You don’t have to be right; you just have to be prepared… Give your prospect a story and ask them to react, give them a problem and ask them to react. ~ [37:50]

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Leadership is a process that involves the ability to make decisions and take action. Enhancing leadership skills is essential to the efficient achievement of the common goal of the team. Having the ability to lead effectively in stressful situations is a crucial skill for leaders to have. Leaders often need to be able to make quick decisions in stressful situations, and sometimes those decisions may not be popular with everyone but are necessary for the team’s success.

Additionally, maintaining work-life harmony is an important skill for any leader because it enables them to be present in their role without neglecting the needs of the people they care about.

In this episode, Andre Young shares the importance of having work-life harmony as a leader and how to navigate stressful situations. Moreover, Andre gives tips to help leaders make great decisions in times of crisis.

Lastly, we discussed and gave our prayers to Damar Hamlin and how leadership was needed at a moment's notice.

Andre Young is the author of 7 Ways to Lead and The Leader’s Toolbox. In addition, Andre is a speaker and the founder of You Evolving Now, LLC. Today, Andre helps organizations, employees, and teams to enhance their leadership & work-life harmony.

Let’s tap into some of his wisdom.

During this episode, you will learn the following;

[00:00] Damar Hamlin Incident

[07:59] Introduction to the show and a quick bio of our guest; Andre Young

[10:56] The journey that led Andre to who he is today

[17:57] The three situations provided by success

[18:55] How Andre felt moving from an athlete who got accolades to being cut

[21:30] Work-life harmony vs. Work-life balance

[24:52] Andre’s books; The Leader’s Toolbox and 7 Ways to Lead

[30:03] What Andre Young feels after Bills coach Sean McDermott and Bengals coach Zac Taylor decided to postpone the NFL game when Damar Hamlin got injured

[35:24] How to navigate stressful situations as a leader

[37:17] Tips to help you make great decisions in times of crisis

[43:17] How to support and connect with Andre Young

[46:09] Rapid Fire Round

[52:13] Youevolvingnow.com

Key Takeaways:

Most people want to clench and turn away from pain. However, as leaders, we have to look at it because it cannot hurt more than the first time you stare at your defeat, failure, or mishap. [12:54]

Never change what you are great at. Go ahead and do what you are great at, and let whoever notices you make modifications afterward. [15:02]

“When you don’t know what to do, simply live right.” ~ Andre Young [15:46]

Caring for your people means you are curious enough to know what they need and have the intuition to follow through with unpopular decisions. [31:28]

If you want to make great decisions in times of crisis, know your vision and vision factors. [38:18 ]

“Once you have a foundation of what you stand for, what you know is needed, and what you know works, it’s easier to make decisions.” ~ Andre Young [42:04]

People Mentioned and Other Resources:

Updates on Damar Hamlin: https://www.cnn.com/us/live-news/damar-hamlin-buffalo-bills-update-01-05-23/index.html

7 Ways to Lead by Andre Young: https://www.amazon.com/Ways-Lead-Professionally-Personally-Leadership/dp/1631950916

The Leader’s Toolbox by Andre Young: https://www.amazon.com/Leaders-Toolbox-EVOLVE-Leadership-leading/dp/1631959239

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Keep In Touch with Andre Young:

Website: https://youevolvingnow.com/

LinkedIn: https://www.linkedin.com/in/youevolvingnow/

Instagram: https://www.instagram.com/youevolvingnow/?hl=en

Twitter: https://twitter.com/dremenandwomen

Facebook: https://www.facebook.com/MenEvolvingNow/

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Facebook www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website: https://www.realbusinessconnections.com/

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Learn Speak Teach Episode 50 w/ Stan Phelps!

Watch The Full Episode: https://youtu.be/QiEuhP8lU0M

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Full Show Notes: https://realbusinessconnections.com/episode/stanphelps/

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During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest; Stan Phelps

[06:34] Stan’s rainbow of 11 colored goldfish.

[13:04] An example of a business that has the massive goldfish differentiation

[18:23] Stan's background

[27:38] Value-based techniques to differentiate

[33:22] Purple, Green, and Gold Goldfish

[35:20] Case study on the impact of doing a little something extra on sales

[44:54] “The pick-end rule”

[46:25] Ben’s biggest takeaway from reading Pink Goldfish

[48:40] Flawesomeness

[52:01] What Stan is working on right now and how we can support him

[53:14] How to reach out, connect, and learn more about Stan

[52:43] Homework: How to start owning your flaws to be different and unique

[54:55] Final Thoughts

Key Takeaways:

~ No one has control over their market, their competition, let alone the economy. The only thing you can control is how you differentiate in what you do. It’s hard to differentiate with what you offer, but you can differentiate in how you do it and why you do it. ~ [11:54]

~ Referred customers are more valuable to you than the traditionally acquired customer. They stay longer. They spend more money, twice the amount of money as traditional customers, and since they have been referred themselves, they refer up to twice the number over their lifetime. ~ [23:11]

~On time is a myth, people in life are either early or they are late. No one is ever just on time and the same thing applies to the customers we serve each and every day. No one has ever just exactly met the expectations of a customers they serve. We either exceed the expectations or fall short. This gives the choice of doing a little more or a little less. ~ [26:58]

~70% of people buy based on experience, 30% buy solely buy based on price. Given a choice, never compete based on price. It’s a race to the bottom. Provide something that makes you different from all of your competition and give your people a reason to talk about you ~ [32:33]

~People make a decision very quickly when visiting an establishment or starting a new job, whether or not they will come back and stay for the long term. How you manage that first impression is key, and before somebody walks out the door, logs off your sight, or hangs on the phone, how you manage that last impression is key. ~ [44:20]

~Every weakness has a corresponding strength to it, but we tend to try to fit in and live by the norms of our industry or where we live. A lot of times, by conforming, we try to correct the things that are unique about us to fit in. What makes us weird, unique, and different is truly what makes us wonderful. ~ [49:05]

~Your brand today is no longer what you tell people it’s. It’s the differentiated experience your employees deliver, it’s what you stand for, how your customers feel, and most importantly, your brand is what your customers and employees tell others about their experience. ~ [52:41]

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Learn Speak Teach Episode 49 w/ David George Brooke!

Watch The Full Episode: https://youtu.be/knvRwfAPLuw

FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/thatgratitudeguy/

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In this episode, David shares practices and exercises all designed to help you focus on gratitude to cultivate a better attitude and find work that works for you.

David George Brooke, also known as, ‘That Gratitude Guy’, is a speaker, coach, and best-selling author. He is a former Nordstrom store manager and has managed in the corporate world for over 30 years. His published works include “That Gratitude Guy’s Daily Gratitude Journal,” “Monday Morning Minutes: 100 Messages of Gratitude”, “Six-Word Lessons to Embrace Gratitude,” and a number of other books on gratitude.

As a result of his passion for gratitude, he has presented over 750 speeches and workshops in the past 8 years, including over 100 Zoom presentations in the last 18 months. He travels nationally and internationally to deliver this important message. David has over 1500 gratitude videos on YouTube and over 1500 subscribers. Thousands have seen his message, and he is now considered a leading authority on how living a life of gratitude can enhance and improve your life both personally and professionally.

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During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest: David George Brooke

[04:42] David's story and why he’s passionate about what he does

[09:31] The difference between keynote gratitude talks for executives vs. prisoners

[13:49] Exercises you can start doing today to cultivate your gratitude attitude

[24:24] How to write in a gratitude journal every day consistently

[28:56] Pen and paper: What is special about writing

[30:00] How long David has been journaling, how he does it, and its benefits

[32:39] Transformations that David has seen in his life and the lives of others

[43:13] Redefining the term “work”

[46:53] Dispelling the time myth by adding more people into your life

[49:59] Why it’s important to be present in your journal

[53:46] Rapid Fire Round

[57:32] How to connect and learn more about David

[59:18] The 4Ts: A gratitude exercise that you can do right now on your phone

[01:02:27] Ending the show and call to action

Key Takeaways:

~ Only compare yourself to who you were yesterday… not somebody else. Comparing yourself to somebody else is like a cat chasing its tail, and it’s not worth it. ~ [10:11]

~ (Gratitude) is like a dream; if you talk about it, it will inspire you, but if you write about it, it will empower you. ~ [24:04]

~ It’s better to do less than you hope for and develop some momentum than nothing at all. ~ [25:25]

~ It’s never too late, but it’s a matter of getting what your passion is all about and committing to it. ~ [40:10]

~ Human beings are hardwired to find their purpose and you have to keep looking until you find it; when you do it’s very rewarding and it doesn’t feel like work. ~ [40:19]

~ The two most important days in your life are the day you are born and the day you find out why; there is something about being your own self which is hard to replicate, we’re all unique. ~ [51:14]

~ It’s pretty tough to be down when you are focusing on all your blessings. ~ [53:29]

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What do Taylor Swift, Rihanna, Adriana Lima, Yahoo, Skechers, The NHL, Paramount Pictures, IKEA, MTV, Viacom, Vice Magazine, and CMT have in common?

The answer is that all these influential people and brands have been clients of our guest today, Brendan Kane!!!!!

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Learn Speak Teach Episode 48 w/ Brendan Kane!

Watch The Full Episode: https://youtu.be/OdKm5SvaAKc

Full Show Notes: https://realbusinessconnections.com/episode/brendankane/

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During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest: Brendan Kane

[03:16] Where Brendan worked pre-2005 and what inspired him to what he’s doing today

[05:50] What drew Brendan to social media, even though it was new at the time

[07:37] How things have changed since Brendan got started

[10:20] How to get a million followers organically

[21:03] Generalizing when targeting hyperspecific audience through paid reach

[23:13] Can you have a call to action without killing your reach? How can you turn something that goes viral into income?

[26:14] Some businesses and brands that Brendan has worked with and how they’ve gained popularity

[31:48] The first action to take to build momentum and create content that converts

[35:31] Emulating content side-by-side when recording and how it works

[37:16] Learning how to effectively communicate

[39:45] What is the ‘hook point’, and how to break the pattern to grab attention at scale

[43:03] The best place to learn more if you are looking to take this seriously

[44:42] Ending the show and call to action

Key Takeaways

~ There is a lot of strategy and understanding required to construct messages for different platforms when you are competing against billions of other content creators. ~ [09:35]

~ Social media has evolved and is taking over quickly, but the creative process that people use to produce content haven’t adapted and evolved to meet the world where it’s at. ~ [11:33]

~ The blessing and the curse of social media is that anybody can grab a phone, click a button and record something; there is not a lot of thought that is required in order to produce content. ~ [13:18]

~ It’s not about the content; it’s how you are delivering it. Focus on how you are telling your story and describing your level of expertise. ~ [17:35]

~ The best content creators on the planet make their subject matter interesting to the general person, get them to care enough to stop and watch. ~ [19:07]

~ Don’t focus on doing a lot of CTAs within the content you’re producing; focus on building brand loyalty and credibility with the stories that you are telling that correlate with your brand. ~ [25:33]

~ Paid marketing can be very effective as it allows you to retarget the people that view your organic content with more direct response type ads. ~ [27:30]

~ You have to learn how to communicate to this world effectively and if you don’t take time and energy, you may get some early wins, but you won’t know to reproduce it. ~ [38:02]

It’s not that people have micro-attention or they won’t tune in for long periods of time, but because there are 4 billion creators in the planet and we need to stand out, grab attention in a way that sets clear expectations that your perspective is valuable, interesting or different than everybody else. ~ [40:29]

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