Learn Speak Teach

Learn Speak Teach

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Learn Speak Teach episodes

  • LST #47: Jen Zawadzki || What Would Your Future-Self Think…Of How You’re Living Now?
    Learn Speak Teach Episode 47 w/ Jen Zawadzki on The Real Business Connections Network.
    Watch The Full Episode: https://youtu.be/8CvwBXzC7nc
    --
    Tune in!
    During this episode, you will learn about:
    [00:00] Episode intro and a quick bio of our guest; Jen Zawadzki
    [03:01] Jen's story, where she aspires to go, and “future Jen”
    [10:18] The great revelation, When Jen discovered her future self
    [13:27] Anonymous gifts, the great gift of generosity
    [14:13] The power of words and experiences from our future selves
    [16:12] How the process looked like when Jen started creating “Future Jen”
    [21:18] Jen's life transformation and why she credits it to joy
    [23:43] Jen’s transition from starting ‘The Future You Project’ on the side to it being her full-time purpose and passion
    [29:28] What to look for and what to expect in the ‘Future You Project’ gift boxes
    [32:52] The gifts that ‘Future You Project’’ customizes and plans to have for different audiences
    [34:56] Who is future-future Jen, and what she is looking to accomplish
    [38:02] The rapid fire round
    [41:16] Jen’s advice to someone who is struggling
    [41:54] How to reach out and connect with Jen
    [42:41] Show ending
    Key Takeaways:
    ~ The greatest gift that you could give yourself is the gift of generosity. ~ [12:43]
    ~ Words are things, words are powerful, and words manifest realities, just as thoughts do. ~ [14:19]
    ~ True success is how happy and joyous you are… If you’re going to be your future self, your future self is thriving, and to thrive means to be joyous no matter what. ~ [16:31]
    ~ Everything happens for a reason and everything happens exactly as it’s supposed to… whatever lessons you had to learn along the way you, were supposed to learn them. ~ [20:21]
    ~ When giving a gift always consider the reason why you are sending it and what the need is because some experiences require repetition. If someone is going through a major transition in their life or something incredibly difficult it takes more than one message to get that to resonate. ~ [30:40]
    ~ Everything is going to be ok, take one day at a time, one breath at a time, one smile at a time, you are so loved, you’re so miraculous, you will get out of this stronger, better, brighter and more magnificent than ever.. you’ve got this! ~ [41:36]
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    FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/jenz/
    --
    LST is powered bt www.balbertmarketing.com
    45 min
  • LST #46: Kute Blackson || How to Get Where You Want To Be…By Surrendering To Where You Are NOW
    Learn Speak Teach episode 46 w/ Kute Blackson on The Real Business Connections Network.
    Watch The Full Episode: https://youtu.be/0aQI2TFHiZo
    --
    [00:00] Episode intro
    [03:40] Kute’s mission to the world
    [05:31] Who’s Kute, his story, and his calling to serve the world  
    [09:14] Kute's pivotal moment at the age of 18, The moment of truth and surrender
    [14:24] How Kute defines the soul, the essence of God that we’re all connected to 
    [15:17] The inspiration behind Kute’s book, You Are The One
    [20:29] Re-thinking Surrender and Kute’s process of writing his book, The Power Of Surrender  
    [31:16] Aligning ourselves with the deepest, most authentic impulse of our being 
    [34:30] The 1s Kute has gone through and how they’ve prepared him to be a vessel for 10s 
    [43:47] Steps that you can take to learn and evolve from every experience in life
    [51:08] How to reach out, connect, or get Kute’s book 
    [52:27] Kute’s hero
    [55:45] Ending the show and call to action 
    Key Takeaways:
    ~ We allow fear to hijack us, we allow fear to stop us from being who we really are. The fear is “if I dare to be myself, if I dare to express my voice, if I dare to be who I am, you won’t love me, and I’m going to be alone and cursed.~ [08:51] 
    Life is a series of choices, and some choices can shift the course of our destiny. ~ [09:32]
    ~ Sometimes what your soul guides you to do doesn’t always make sense to your mind through your logic, but if you follow your soul and don’t compromise your truth you will always be guided to the right people and places, doing the right thing even though the route you take may not be the one you were expecting. ~ [10:20]
    ~ You can’t be fulfilled and happy being someone you’re not, and you can’t be fulfilled and happy living someone else's life. There is no shortage of people that will think they know what is best for your life and your evolution and will have so much advice for you, but the truth is, our souls know. ~ [12:11]
    ~ We’re all being guided by wisdom inside of us and innate intelligence which we don’t listen to. We’re so busy that we’re not in tune with it, we’re so busy that we distract ourselves, we’re so busy that we don’t hear our own souls and wisdom deep inside us. We look outside of ourselves for guidance and end up misguided. ~ [16:51]
    ~ People think in manifesting you have to go chase things, create things and make them happen, but in life, you don’t get what you want, you don’t even get what you pray or visualize about, you get what you are. ~ [19:11]
    ~ Surrender is letting go of control; surrender is letting go of trying to force and manipulate life to fit our limited idea of how we think it should be and who we think we should be. In letting go, we take limitations off life, and we open ourselves to the infinite possibilities. ~ [25:42]
    ~ Surrendering is the most powerful thing we can do as human beings. Surrender is the password to freedom, is the key to the next level, and is the key to true manifestation. ~ [27:06]
    ~ Stop praying for the waves of the ocean to get easier. Instead, develop your mental, emotional and psychological muscle to be able to surf through the waves, you don’t have any control of the ocean, but you’ve control over the training of your mental capacity. ~ [38:35]
    ~ Life is a school. Life is a university for our souls' evolution. Every experience, every relationship, every challenge is part of the curriculum for our soul evolution, so every moment is an opportunity to evolve. In every situation, if we are able to learn the lesson, we evolve and graduate to the next level. ~ [41:28]
    Pain is gift. Pain is a messenger, pain is your friend, you must learn to pay attention to the pain and embrace the message of the pain because often by acknowledging the pain, the pain is a portal to a deeper level of our truth trying to get our attention. ~ [49:42]
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    FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/kute/


    58 min
  • LST #45: Steve Benson || Listen To This BEFORE You Waste Money On Expensive Software Tools
    Learn Speak Teach Episode 45 w/ Steve Benson of Badger Maps.
    Watch The Full Episode: https://youtu.be/y684k9m3YEU
    Full Show Notes at: https://realbusinessconnections.com/episode/stevebenson/
    During this episode, you will learn about;
    [00:00] Episode intro and a quick bio of our guest; Steve Benson
    [03:26] What inspired Steve to outside sales, and his passion for what he does
    [05:22] How Steve built Badger Maps and what they offer in sales
    [07:06] Tools that Steve recommends to enhance your sales and market motion
    [13:25] CRMs and Steve’s advice on what to go for if you are starting out
    [18:50] Some mistakes that people make in sales and business development
    [22:30] How Steve started with one idea and all the others came about
    [29:58] The process of how educators can join Steve's platform to sell their courses
    [31:44] How to empower experts in your team to be leaders and coaches
    [35:52] The rapid fire round
    [36:13] About Steve’s podcast and podcasts that he listens to
    [39:06] Steve’s most profound moment so far in his career
    [40:39] How to reach out and connect with Steve
    [41:24] Ending the show and call to action
    Key Takeaways:
    ~ It’s worth having someone on your team focus on the sales operations, technology, and enablement. If you have 10 salespeople, the 11th person on the team should be the person you bring on to manage the operations and technology. ~ [11:41]
    ~ Everyone has a CRM. If your CRM is just taking notes and putting them all over your desk, that is still a customer relationship management system. ~ [14:05]
    ~ Choose a CRM and other technologies that really fit with what your motion is going to be as you scale. ~ [15:29]
    ~ On day one, a spreadsheet is fine, but once you have 3 or 4 people that are interacting with customer data, you probably want to upgrade to a CRM, and if you are a small company, Hubspot is a great recommendation. ~ [15:42]
    ~ As a sales manager, you know what is important, you can figure out when your team is good for different individual skillset, you can feel out who is great at what and enable them to be a leader on the team and teach everyone else how they can do it for your product specifically. ~ [33:31]
    ~ As the sales manager, you don’t have to be the expert in everything. Find the expertise in your team and empower them to be coaches. ~ [34:46]
    Real Business Connections is made possible by www.balbertmarketing.com
    44 min
  • LST #44: Christian D. Evans || Why SELF-DESTRUCTION Might Actually Be The First Step To Success
    Learn Speak Teach Episode 44 w/ Christian D. Evans on The Real Business Connections Network.
    Watch The Full Episode: https://youtu.be/4Lo2UZf2w2g\
    --
    Key Takeaways:
    ~ People will buy into your story if you are authentic, truthful, and vulnerable with them. ~ [07:57]
    ~ So many of us think transactions and focus on the top and end of the funnel; we never think of how we can maximize what we’re doing in the back end. ~ [22:39]
    ~ Partnership and collaboration are so important; you have to think of how you can partner with someone who has your ideal client. ~ [31:43]
    ~ Sometimes, before adding any products to your business, you have to look at it holistically and understand that you have to make decisions based on data and not just that it sounds like a good idea. ~ [32:31]
    Your family will always support you for who you are, but sometimes it’s not always for who you can become; in order to become the person you want to be, you have to destroy and murder the person that you are now to level up to the next step. ~ [42:34]
    Our own uniqueness and struggles gives birth to our greatness. Understanding that we’re all unique and we all have our own struggles. Unpacking that, acknowledging it, and taking ownership of it allows us to rise above. ~ [53:14]
    FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/christiandevans/
    --
    LST is made possible by www.balbertmarketing.com


    1 hr 5 min
  • LST #43 Nick Cegelski || 30 Minutes To President's Club
    Learn Speak Teach Episode 43 w/ Nick Cegelski of 30 Minutes To President’s Club.
    Watch The Full Episode: https://youtu.be/ecmEaVeP1Co
    -
    During this episode, you will learn about;
    [00:00] Episode intro
    [03:36] Kick off with Nick’s three actionable takeaways for today’s podcast
    [03:38] 1. If you want to be successful, you have to be disciplined
    [04:07] 2. Separate creating your plan from attacking your plan
    [04:40] 3. “Eat the frog”
    [05:28] Nick's “frog” today
    [06:28] Nick's recommendations on how to execute your tasks throughout the day
    [09:10] Cognitive dissonance leading to transformation
    [12:29] Who is Nick, and how he got to where he is today
    [21:01] Things you are doing wrong in cold calling and how to fix them
    [22:26] Nick's recommendation on how to differentiate yourself when working in a system
    [23:20] How a permission-based opener makes you different when making a cold call
    [29:51] How to grab people's attention and bring your idea to the table
    [32:16] The balance between preparation and speaking to a high quantity
    [36:00] Providing value
    [40:36] Do less to achieve more
    [45:04] Cold Calling
    [48:03] Rapid round fire
    [53:05] How to reach out and connect with Nick
    [54:24] Ending the show and call to action
    Key Takeaways:
    ~ If you want to be successful, you’ve got to be disciplined. Discipline is doing what you don’t want when you don’t want to do it, and the best way to put it into practice is separating planning your attack from attacking your plan. ~ [03:39]
    ~ Start your day with your toughest and most important task that requires the most focus. Also accept the reality that most days you will not get everything done that you set out to do, but if you prioritize before attacking that list, even if you don’t, at least you can sleep with the peace knowing that you did the most important task first. ~ [08:23]
    ~ Your attitude is more important than your circumstances. The adversity you are dealing with is less important than your perspective on it. The only two things that you can control are your effort and your attitude, and you should focus on those things. ~ [13:09]
    ~ If you want to be a great salesperson, anytime you are taking action, whether it’s cold calling, cold emailing, giving a proposal, showing a demo, or meeting a customer for lunch, think about what one of the average do and do the opposite. ~ [21:21]
    ~ Most salespeople are not good, they don’t take pride in the profession and the craft, they don’t care about the psychology. By doing the opposite, you are setting yourself apart. You cannot be perceived to be better until you are perceived to be different. ~ [21:39]
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    FULL SHOW NOTES AT: https://realbusinessconnections.com/episode/nickcegelski/ ‎
    --
    LST is made possible by www.balbertmarketing.com
    57 min
  • LST #42: Brenden Kumarasamy || How To Become An Exceptional Communicator
    Learn Speak Teach Episode 42 w/ Brenden Kumarasamy of MasterTalk
    Watch The Full Episode: https://youtu.be/7muE0TIjKq0
    -
    During this episode, you will learn about;
    [00:00] Episode intro
    [03:37] Brenden’s experience on podcasts
    [04:18] Who is Brenden Kumarasamy, and how he became successful
    [05:27] Workshop mode
    [06:01] Brenden's definition and opinion of communication
    [06:50] The first step in today’s workshop; The random word exercise
    [07:48] Writing your goals down, concentrating, and focusing to achieve
    [09:16] The steps and the process to achieving: Do the random word exercise a hundred times
    [13:28] Ben does the Random Word Excercise, what he did right, and Brenden’s recommendations on what to improve
    [15:24] How to beat fear, anxiety, and other stressors to be an exemptional communicator
    [17:35] Brenden's first move to starting a YouTube channel and what makes him successful
    [19:38] Brenden's advice to the parents and educators helping kids do the random word exercise
    [29:58] How to find and get better at your personal vocal tones
    [34:00] An exercise that you can implement to get better at vocal tones
    [37:40] Why Brenden recommends video messages and how to get better at it
    [43:11] The five levels of speech
    [44:44] How to write and incorporate the five levels in your communication
    [47:24] The power of pausing in communication
    [49:48] Brenden's perspective on color coding in speech presentation
    [51:34] Reasons you need to smile and how to incorporate it in your communication
    [53:45] How to keep in touch, support, and learn more from Brenden
    [55:14] The most important action step for your long-term communication
    [56:23] Ending the show and call to action
    Key Takeaways:
    ~ If we don’t concentrate and focus on the goals we want to achieve in life, our goals will simply be a dream, and we can’t leave our goals to be dreams. The difference between a dream and a goal is that goals have tangible steps. ~ [08:43]
    ~ If you have not done the random word exercise a hundred times, the steps don’t matter; you get points on how many times you do the exercise, not on how well you do it. ~ [09:52]
    ~ Fear of communication… the anxiety of communication... can never be completely removed. It’s kind of if you are in a marriage and expecting every day to be a great day; that is a wrong expectation. ~ [15:36]
    ~Think of your fear or anxiety like a boxing match, where one side of the ring is fear or any stressors, and the other side of the ring is the message and why it’s important for you to share. The goal is not for the fear to leave the ring, but to make sure when the two meet in the middle, and the bell rings, the message gets the knockout punch. ~ [16:48]
    ~ The best speakers on the planet use three tones at the same time so that they can go high, low, and regular at any time, don’t stay at the same tone when doing public speaking. ~ [31:25]
    ~ What's great about practicing communication is that the worst thing that can happen is that you get better. ~ [40:04]
    ~ Pausing is the most important power technique in communication; it allows us to emphasize the key parts of our message; you want to pause at the parts of your speech where you feel your audience should pay attention to. ~ [47:27]
    ~ The reason you need a smile in your speech is that the presentation isn’t about you and what you think. The presentation is about the results and outcome you are delivering for the client. ~ [52:15]
    ---
    FULL SHOW NOTES AND LINKS AT: https://realbusinessconnections.com/episode/brendenkumarasamy/
    Real Business Connections is made possible by www.balbertmarketing.com


    59 min
  • LST #41: Rachel Jenks || Own Your Difference w/ The Brand Boss
    Learn Speak Teach episode 41 w/ Rachel Jenks.
    Watch The Full Episode: https://youtu.be/SN0v7KcdaH8
    -
    Tune in!
    During this episode, you will learn about;
    [00:00] Episode intro
    [04:24] Rachel's first career as a ballerina
    [09:16] Losing ballet and her identity
    [10:42] Moving from ballet to baby-caring, PR, consulting, to saving the world
    [17:21] Rachel lost her second identity job and went from saving the world to sorting mail
    [24:04] Rachel's learning curve, falling in love, and another miserable circumstance
    [27:31] How Rachel walked into her dream job that she never knew she wanted
    [29:04] Rachel’s call to step out on her own in 2016
    [30:54] How her lost her marketing job and had to launch her business
    [34:12] Finding a mentor
    [36:53] 2019; Rachel’s call to start a podcast and how she found “Brand Boss”
    [42:54] Authentic identities and how Rachel was able to see the ‘Brand Boss” in herself:
    [44:13] Finding your unique voice and authority
    [46:05] Market differently
    [44:03] Identity center and how we can show up in alignment with our true identity
    [50:01] How to jailbreak the mind of your customers and people in your network
    [52:58] Homework: Four Questions To Uncover and Tap Into Your Greatness
    [01:00:15] How to reach out, connect and learn more about Rachel
    [01:02:40] Ending the show and call to action
    Notable Quotes
    ~ “Every single season that we walk in through life, wonderful or terrible, has gifts in it for us, has things for us to learn, has people for us to connect to, and has all these things for us to glean to… that we don’t always see at the moment.” ~ [26:29]
    ~ “We each have our own journeys, and the things that we glean along the journey are part of what we can give the people that we serve..”~ [27:04]
    “Sometimes we have to be pushed to find that we can fly and when we’re pushed and we’re stepping into what we’re called to do, we’re not left on our own.”~ [31:55]
    “Keep your eyes open because when you look for mentors, sometimes they look different than you think; you might have one in front of you and not recognize it.”~ [36:42]
    “The authority that we bring to the people we serve is based not only on your professional experience but also your personal experience because nobody has ever lived your life. There is nobody else who has ever lived your life; there is nobody who has your exact identity; there is nobody who has your exact voice; there is nobody who has your exact authority based on your professional and personal experience.”~ [44:45]
    “The purpose of business is to solve problems and take care of people. You cannot take care of people if you are freaked out about keeping up with everybody else.”~ [46:22]
    “We live in an abundant world; there is more than enough to go around; It doesn’t matter if there are 50,000 people who do what you do in your area, there is no one exactly like you, and this is part of what sets you apart.”~ [46:48]
    ~ “Every single one of us has an identity center in our brains which is the same place for our goal center, so if you keep setting goals for yourself and you are not following through on them, it might not be time to beat yourself up but to see if they are in alignment with who you actually are.” ~ [48:03]
    ~ “Our identity centers resonate with each other; when some identity center resonates with your identity center, they will be drawn to you, but if you’re showing up in alignment with your true identity, they will feel the disconnection, and it will repel them off.” ~ [49:22]
    ~ “When we’re playing small, when we’re showing up as we think we should, and when we’re trying to be like everybody else, we’re robbing the people that we’re here to serve the opportunity and the power that we have to help jailbreak their brain.” ~ [49:22]
    -
    LST is made possible by www://balbertmarketing.com/
    -
    FULL SHOW NOTES AND LINKS AT: https://realbusinessconnections.com/episode/racheljenks/
    1 hr 5 min
  • LST #40: Evona Niewiadomska || How To Build Client Retention With Gifts
    Learn Speak Teach Episode 40 w/ Evona Niewiadomska.
    Watch The Full Episode: https://youtu.be/Ev8aXDCvhdg
    During this episode, you will learn about;
    [00:00] Episode intro
    [03:06] How Evona helps businesses retain VIP clients and activate referrals
    [05:29] Taking a human approach to your business relationships
    [07:35] Humanizing and building deeper relationships
    [11:03] Where to start building your business relationships
    [16:03] Be strategic; hammering in business relationships is not a waste of time
    [17:51] A case story of what Evona did to help a client build referral relationships
    [20:29] Evona's advice on what you can do and achieve with a low budget
    [23:49] Tips on how to nurture relationships with high-ticket VIP clients with just a $10,000 budget
    [28:23] Gift formula to keep you on top of mind: Premium, personalized, and practical
    [38:48] Relationship tension when building connections with clients
    [41:02] Low bar transactional relationships and why their ineffective
    [43:21] How to stick out by doing something different, human, and authentic
    [44:51] Rapid Fire Round
    [51:03] What Evona is building and how you can support her
    [52:52] How to reach out and connect with Evona
    [54:34] Ending the show and call to action
    Key Takeaways:
    ~ People can compete on price, people can compete on service, but no one can compete with the depth of relationship and loyalty that you have with someone. ~ [03:21]
    ~ Most businesses know that relationships are their competitive advantage, but they have absolutely no systems or strategies to leverage all that goodness in their business ~ [03:38]
    ~ Business owners are really good at wearing their business hat, but taking a look at your business and people through the human lens that we all have is critical. ~ [05:33]
    ~ Taking a human approach to your business relationships will exponentially impact the level of depth and reciprocity that you have; It’s treating people like humans. ~ [06:29]
    ~Any good business strategy starts with who and why; It is not about everyone; it's about narrowing down to who are the critical relationship in your business and who you want to focus on and why.~ [07:41]
    ~Most business owners take people out, which has no longevity; there is nothing in their home that will physically and touchably keep them on top minds. So always look for long-term consistent touches and know why you're doing what you're doing. ~ [26:58]
    ~ No one cares about the company logo that is just not special to anyone but you and your employees; your clients love you and working with you but what matters to them is what should be on the gift and what the gift should represent. ~ [32:29]
    Keep In Touch with Evona Niewiadomska
    Website: https://www.twelvehearts.com/
    LinkedIn: https://www.linkedin.com/in/evona
    Facebook: https://ms-my.facebook.com/twelveheartsofficial/videos/twelve-hearts-raving
    FULL SHOW NOTES LINKS AT: https://realbusinessconnections.com/episode/evona/
    Real business connections is made possible by www.balbertmarketring.com


    57 min
  • LST #39: Brynne Tillman || How To Leverage Linkedin To Skyrocket Your Sales
    Learn Speak Teach #39 w/ Brynne Tillman
    Watch the full episode: https://youtu.be/h8UbSnqDyy4
    -
    Tune in!
    During this episode, you will learn about;
    [00:00] Pre-show
    [02:18] Episode intro and a quick bio of our guest; Brynne Tillman
    [03:59] How Brynne started out on LinkedIn and her journey so far.
    [07:17] LinkedIn back in the days and what has changed over time
    [09:10] Five areas to focus on for the best results
    [09:15] # Profile
    [10:20] # Social Listening
    [11:39] # Content and thought leadership
    [12:09] # Nurturing existing connections
    [13:01] # Warm market prospecting
    [13:47] Where to get more resources and learn more about these five areas
    [14:35] The practical aspects of these areas and how to apply them in your Linkedin Strategy
    [18:21] Recommendation on how to create “aha moments” through featured content
    [22:34] Five things that you need to do to have a digital presence that drives business
    [25:38] How to leverage Linkedin for sales without being salesy
    [25:38] Brynne's content philosophy on how much you should post and engage
    [32:01] How to turn your likes and comment into engagement
    [37:43] Brynne’s resource database, LinkedIn Library
    [38:28] How a good connection request should and shouldn’t look like
    [44:56] How to get more resources and information at your own convenience
    [45:30] Ending the show and call to action
    Key Takeaways:
    ~ The first thing to focus on your LinkedIn is your profile; it has to be value-centric and resource-driven, don’t be a victimizer; provide value. ~ [09:15]
    ~ Social listening is the number one area most people miss on LinkedIn, and it is all the things you can leverage to start a conversation and prospect better. ~ [10:22]
    ~ Thought leadership is a combination of curating content, creating content, and engaging that content: with these three pieces in place, you’re able to play the long game on LinkedIn. ~ [10:41]
    ~ The long game on LinkedIn is the nurture: it’s staying in front of your audience, and when the time is right, they will reach out. ~ [11:55]
    ~ Eye contact on your profile is important; it makes your audience feel like you are connecting with them. ~ [15:57]
    ~ Your LinkedIn headline needs to create curiosity, resonate with your buyers, and let them know the value you can bring to them; the goal of a headline is to make readers want to keep reading. ~ [17:05]
    ~ Your LinkedIn content should be all about education. You’ve to teach your audience something new; if they don’t learn from you, they won’t believe they should buy from you, so create “aha” moments. ~ [18:28]
    ~ Don’t get any more personal on LinkedIn than you would in a group of a million professionals: You cannot share anxiety and depression or for likes and comments; that will push prospects away, keep the conversation as professional as possible. ~ [26:51]
    ~ Slow down the outreach to speed up the outcome; take time to connect and plant the seeds of goodwill before you ask for anything. ~ [39:53]
    FULL SHOW NOTES AT https://realbusinessconnections.com/episode/brynne/
    48 min
  • LST #38: Andy Paul || Selling Without Selling Out
    Learn Speak Teach #38 w/ Andy Paul.
    Watch the full episode: https://youtu.be/JTMEIQox5RM
    -
    During this episode, you will learn about;
    [00:00] Pre-show
    [02:41] Episode intro and a quick bio of our guest; Andy Paul
    [04:32] How Andy worked his way up to where he is today
    [08:17] Selling out and selling in and what they mean in sales
    [10:11] Curiosity and generosity in helping buyers get what they want
    [15:47] What selling out actually looks and feels like
    [20:10] Why some are getting worse in sales despite the amazing technology available to us
    [24:04] Selling not to a persona but to a person
    [26:20] How to start deepening connection and understanding with buyers
    [32:03] When to present your vision as a solution to buyers
    [36:19] Buying as a complex pursuit, and what buyers want from sellers
    [40:45] The key to building trust and connection to create impact
    [44:10] Not interested is still a level of interest?
    [47:44] Taking control of your sales career vs. comfort
    [50:01] Who has been influential in Andy’s career recently from his podcast
    [51:51] Rapid Fire Round
    [52:27] About the “Salesy” sales quiz.
    [53:08] Ending the show and call to action
    Key Takeaways:
    ~ “f you’re selling out, your job is to persuade people to buy your product, which is a narrow focus, and with that mindset, you can’t focus on what is more important to buyers. ~ [08:43]
    ~ Selling-in is based on a mindset that your job is not persuading people to do something but to listen to the buyer to understand the things that are truly important to them and helping them get what they need. ~ [09:43]
    ~ If you put in the framework to help buyers make a decision, you’re likely to lean on your connection to curiosity to understand your generosity and help the buyer do that. ~ [13:32]
    ~ When buyers are making decisions about something, all they remember is their experience with you as a seller. ~ [22:03]
    ~ When people buy, they buy from a human, not from a company or a process, so it’s important as a seller to be intentional about bringing the best version of yourself to every interaction with a buyer. ~ [23:09]
    ~ Every time a buyer invests some time and attention in you as a seller, just like any other investment in life, they are expecting returns. ~ [37:45]
    ~ If a lot of people are uninterested, go find people who are; change the way you’re targeting, your ICP, and other variances you can control as a seller. ~ [45:24]
    ~ Having an acumen in sales is not about knowing how your one situation is similar to another but knowing how they are different and being able to respond at the moment. ~ [48:23]
    ~ The more you better yourself to sales, the more you find it easier to connect with buyers and build that level of trust; being transparent about who you are, leave success in so many dimensions. ~ [51:35]
    FULL SHOW NOTES AT https://realbusinessconnections.com/episode/andypaul/


    56 min

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