Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto.

In just over 18 months, she’s styled herself as the dog lady of LinkedIn and it’s bringing in leads and inquiries for her photography business.

Nicki also did a 31 day ‘Brighten up your January’ challenge, lighting up LinkedIn AND all the other social platforms.

And it helped to take her email list from zero to over 300 subscribers in just a month.

In this chat, Nicki shares how she learned to love LinkedIn plus loads of other fab tips on how to get eyes on your work with breathtaking photography.

Key topics and timings:

1:43 - About Nicki and what she does in her pet business.

2:30 - Moving from being a full time dog walker to following her passion for photography.

5:25 - Why Nicki chose LinkedIn as her platform to focus on even.

6:02 - Why LinkedIn isn’t BORING!

7:03 - Making the move from chatting to client.

8:10 - Why dogs beat business chat on LinkedIn every time!

11.27 - Why Nicki decided to do a ‘Brighten Up My January Challenge!’

13:16 - Her goals at the start of the challenge.

15:04 - The kind of people who took part.

17:45 - How Nicki used the challenge to build her audience.

18:35 - Nicki’s advice to anyone thinking of doing a challenge.

20:53 - How Nicki used the challenge as content.

22:43 - Content tips from Nicki - just be you and talk as you!

25:10 - Nicki’s new eBook on how to take fab photos of your dog.

25.59 - How you can have a one to one walk with Nicki if you live in Manchester or Cheshire.

27:28 - Where to find Nicki online (all links at the bottom of this post)

Links mentioned in this episode:

Art of Dog Website: https://theartofdog.co.uk/

Connect on LinkedIn: https://www.linkedin.com/in/nickicameron/

Follow on Instagram: https://www.instagram.com/the_artofdog_photography/

Facebook: https://www.facebook.com/www.theartofdog.co.uk

Twitter: https://twitter.com/ArtofDogPhoto

Listen to the inteview with Alex McCann from Altrincham HQ which was mentioned in this episode: https://publicityforpetbusinesses.co.uk/personality-into-marketing-alex-mccann/

Extra resources:

How to pitch yourself as a podcast guest: https://publicityforpetbusinesses.mykajabi.com/PodcastPitch

How to write a press release for your pet business:

https://publicityforpetbusinesses.mykajabi.com/Press-Release

27 ideas to promote your pet business:

https://publicityforpetbusinesses.mykajabi.com/27ideas

Five steps to get your pet business in the press:

https://publicityforpetbusinesses.mykajabi.com/five-steps

Join my FREE Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinesses

Check out my pet blog directory at www.thepawpost.co.uk