Learn to Win with Derek Lundsten and Todd Staples

Now more than ever it is important to have visibility. It defines your personality, your brand and helps to differentiate you. What are some of the best strategies used today to stand out? In this episode, I speak with LinkedIn marketing expert, Viveka Von Rosen, who shares tactics used to grow your network to ultimately build your brand and business.

KEY TAKEAWAYS FROM THIS EPISODE:

* – Why it is critically important to have visibility* – What a “Transfer of trust” card is* – And Viveka’s 7 juiciest LinkedIn tips…* – 5 important profile suggestions* – From connections to conversations* – What you must do before “cold outreach”* – Practicing the “PVC” method* – The tricks to boost engagement* – How to differentiate yourself when commenting* – How to strategically setup conversations

BOOKS MENTIONED

* LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business! – Viveka Von Rose

LinkedIn is one of the most powerful free networking tools anywhere for any individual in any industry. LinkedIn: 101 Ways to Rock Your Personal Brand will help you best streamline your efforts and show you all LinkedIn has to offer to grow your professional network and succeed in your career.

* LinkedIn Marketing: An Hour a Day – Viveka Von Rosen

A step-by-step guide for succeeding on the for ”business” social media network, LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world’s largest social network for professionals.

Derek:          00:00                    There is a massive shift happening and the way that we live, work, play, and do business. The most successful companies on the planet recognize this and are creating ways to empower their people, build even stronger teams and most importantly, make the workplace fun. Hi, my name is Derek Linson and for the past decade I've been helping companies as cover ways to make learning fun. And in doing so, help them to attract a train and retain great talent, nurture girls' mindset, and build world-class teams and organizations. Join me in our host Todd staples is the interview some of the top minds in learning human psychology, gamification, and training to help you and your team learn to win.Todd:           00:38                    Hey, it's Todd. Welcome back to learn to win. Now more than ever, it's important to have visibility across all social channels, but if you're in business, especially B2B business, LinkedIn is where you want to be today. I'm so excited. We're speaking with Vivica Von Rose and Vivica works with Venn Grasso and today we're going to dive into the seven secrets that you need to know that you can grow your brand and build your business. And sell more by using LinkedIn. Let's jump right into the interview. Welcome to the show. Thank you so much for being here today. Oh my gosh, it's absolutely my pleasure. Awesome. You have been very present in my LinkedIn world for a long time and I know you've done...

Now more than ever it is important to have visibility. It defines your personality, your brand and helps to differentiate you. What are some of the best strategies used today to stand out? In this...

Our guest today is an old friend of Todd’s named Russell Pereira.

“Russ” is a leadership coach and management trainer based in Silicon Valley who’s helped individuals, teams and leaders at Google, Qantas, Altis, Pixar and other successful companies. He has 15+ years of international experience in crafting and building programs for leadership development, learning, talent management and organizational development.

Strong management and communication skills are imperative in our multi-generational organizations today. It is important to be able to effectively understand the needs of your employees and co-workers, so being able to speak the same language is key. Executive Coach, Russell Pereira shares tips and secrets on how to effectively shift and train an organizations mindset.

Here’s a few of our favorite highlights from this episode that we think you will love:

* – Find out if you are a good leader based on four important questions

* – How the four-question framework was developed

* – How to speak the same language to diffuse tricky situations

* – The secret to creating a successful working environment

* – Using a common language throughout business

* – The big trends: Employee turnover & company lifespan

Book Recommendation by Russell

• The Living Company – By: Arie De Geus

Explores the theme of organizational learning. Provides an investigation of the consequences of building a sustainable work community for human resource management, strategic planning and organizational structure.

FULL TRANSCRIPTON*

**NOTE: Timecode is from the FULL podcast interview, not the final edited version.

Todd Staples: (01:34)

Hello?

Todd Staples: (02:06)

Russell.

Russell Pereira: (02:06)

Hey. Hi mate.

Todd Staples: (02:10)

Good. How are you doing buddy?

Russell Pereira: (02:12)

Going great, man. Doing great.

Todd Staples: (02:15)

Excellent. All right, now wait, what’s that?

Russell Pereira: (02:21)

You doing a whole bunch of podcasts in a row?

Todd Staples: (02:23)

Yeah, we’re uh we’re cranking through them, man. I’m a, I’m playing around. You see my background?

Russell Pereira: (02:29)

Yeah.

Todd Staples: (02:31)

That’s pretty slick, right? Wait, well, maybe this is more fitting because you’re in San Francisco.

Russell Pereira: (02:36)

Well there you go man. We’re just cranking it there.

Todd Staples: (02:41)

And there’s Derek, Derek meet Russell. You guys are awesome. I’m so excited for you both to meet.

Derek Lundsten: (02:47)

Hey Russell. How you doing?

Russell Pereira: (02:49)

Good yourself.

Derek Lundsten: (02:50)

I’m great. Thanks. Nice to meet you.

Russell Pereira: (02:52)

Yeah, yeah, likewise.

Derek Lundsten: (02:54)

Awesome.

Todd Staples: (02:54)

So Derek, I don’t even know if I told you where we first met. We met at the tribal leadership intensive, which was Dave Logan’s like, it was a two day event, I think two day. Um, and we ended up in a group that were doing these crazy exercises together and we just hit it off right away. And, uh, I was about 10 years ago, wasn’t it Russ?

Russell Pereira: (03:16)

Wow. My goodness. Yeah. Yeah,

Todd Staples: (03:21)

pretty close to it.

Derek Lundsten: (03:22)

And Russell, where are you based now?

Russell Pereira: (03:25)

So I’m based in, uh,

Our guest today is an old friend of Todd’s named Russell Pereira. “Russ” is a leadership coach and management trainer based in Silicon Valley who’s helped individuals, teams and leaders at Google, Qantas, Altis, Pixar...

Chad Littlefield is the co-founder and Chief Experience Officer of We and Me, Inc. (www.weand.me)—an organization that creates tools and facilitates experiences that build trust, strengthen relationships, and unify your team.

Forbes calls him a “global expert on asking questions that build trust and connection in teams.” He is a TEDx speaker, author of the Pocket Guide to Facilitating Human Connections, and his new book Create Conversations that Matter, now a #1 Amazon Bestseller.

Chad has led workshops, trainings, retreats, and interactive keynotes at JetBlue, Starbucks, Conscious Capitalism International, Johnson & Johnson, Penn State, George Mason University, Typeform, Goodwill, and dozens of conferences.

Listen in to this episode to learn why a feeling of belonging and trust is needed within your company’s culture and how it ultimately drives performance once created.

* – What leads to extended smiles at work

* – Everyone you will ever meet, knows something you don’t

* – How Chad got into this profession

* – Topics HR would not approve of

* – Teaching guidelines for discussing difficult topics

* – How misinterpreting leads to a better understanding

* – Why you learn more when you teach

* – The most overlooked elements of trust

* – The importance of psychological safety

* – The secret recipe to create trust within organizations

* – Creating business that elevate humanity and not just turn profit

* – Life Purpose: To eliminate small talk

* – How to create conversations that matter

* – The difference between engage and connect

* – Why people are afraid of risk

* – Be 25% a kid

Book

Ask Powerful Questions, Create Conversations That Matter – By Will Wise

Explanations on how the questions we traditionally ask are virtually meaningless when it comes to establishing connection.

Website

https://weand.me

Sam Richards Ted Talk: A radical experiment in empathy

Quotes we discuss:

Teaser

39:33- 40:55 – Activities to connect and engage in your organization

FULL TRANSCRIPT:

Chad Littlefield

00:00

Ideal listener for luminary business podcasts. TEST

Todd Staples

00:04

Well before I even answer that want to make sure we have hinted at it. And that’s the whole purpose of us being on the thruway here’s we are we are doing two for one, right, we’re gonna. This is what would be the scrimmage podcast and the luminary business podcast.

00:17

Yes, so

00:20

Much more focused on making it ideal for scrimmage. And if it works for luminary business as a separate thing. Awesome. So, Derek. You probably answer best. There’s a couple different segments of ideal listener.

Derek Lundsten

00:33

There’s two categories of ideal listeners that I would say actually more than two but there’s a variety. So one is

00:40

Employees just broadly speaking, and that could be of a large company. It could be a small company could be an entrepreneur could be anyone, but anyone who’s looking to really

00:49

Change the context right for how work is being done in terms of allowing a new culture to to rise, that is based on you know values driven alignment between

00:58

Chad Littlefield is the co-founder and Chief Experience Officer of We and Me, Inc. (www.weand.me)—an organization that creates tools and facilitates experiences that build trust, strengthen relationships, and unify your team. Forbes calls him a...

Could failing be the #1 way to Learn to Win? PHD Ana Melikian thinks so.

Do you remember playing in the sandbox when you were a kid? You weren’t afraid to try new things, so why are adults so afraid of failure today? It is ok to fail as long as you are learning from your mistakes to prevent the same thing from happening repeatedly. Consulting Psychologist, Ana Melikian shares experiences, strategies and effective tools to help achieve success and fulfillment, even if you have to fail first to do so.

• – The coaching journey

• – The younger generations openness to fail

• – Learning from Nature & Nurture

• – How to incorporate a ‘sandbox’ into real life situations

• – Creating a culture of excellence through failure

• – The importance of cultivating a gratitude mindset

• – Instead of feedback, feed forward

• – Why people stay in painful situations

• – Learning to be comfortable with the uncomfortable

• – Becoming and striving as a leader

• – We cannot expect different results by repeating the same patterns

• – Be persistent. If you fail, try again

• – Finding a balance between failure and doing a poor job

Books

• The Four Agreements – Don Miguel Ruiz                                             Reveals the source of self-limiting beliefs that rob us of joy and create needless suffering.

• Delivering Happiness – Tony Hsieh

It details Tony Hsieh’s life as an entrepreneur, with emphasis on the the importance of creating core values for your company, with specifics stories about his companies LinkExchange and Zappos.

• Principles – Ray Dalio

A book by the most successful hedge fund manager in history, Ray Dalio based on principles he had developed while running Bridgewater Associates.

• Go For No – Richard Fenton & Andrea Waltz

Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me! That’s the lesson twenty-eight year old copier salesman Eric James Bratton is about to learn. And he’s going to learn it from the most unlikely of mentors – himself!

Podcast

Mindset Zone

Website

Home

Teaser Clip

23:39- 26:17 – Cultivating a gratitude mindset

FULL TRANSCRIPTION:

Ana Melikian

00:33

Hello.

00:35

So let’s see why the sound. Maybe I have too low.

00:40

Let’s see arm or maybe you are muted still

00:48

So I see our mic there.

00:51

And

00:54

Okay, now

Todd Staples

00:57

This is like the blue light is on, even when the mic is off.

Ana Melikian

01:01

Yeah.

Todd Staples

01:02

It gives you a little, little a.

01:05

Could failing be the #1 way to Learn to Win? PHD Ana Melikian thinks so. Do you remember playing in the sandbox when you were a kid? You weren’t afraid to try new things, so...

What if you could predict the type of content that would make someone take action? Or better yet, what will make them take out their credit card and make a purchase?

Well, thanks to our friends at Immersion Neuroscience, this is in the realm of possibility!

Listen in on this interview with Neuroeconomist, Dr. Paul Zak, as he discusses his software that is used to effectively capture neuro activity and provide measurements in real time. Tune in as he describes a few experiences with different clients and his takeaways.

• – How the brain evaluates situations

• – Why memories trigger emotion

• – The importance of personalized brain measurements

• – Capturing unconscious emotional responses to make predictions

• – Why the brain is lazy

• – Measuring immersion for more effective learning

• – How Neuro tech is being used in K-12 schools

• – The creepiness factor exception

• – Where do positive social behaviors come from

Books

• Trust Factor – By: Dr. Paul Zak                                                                      The science of creating high-performance companies that applies their science to build really effective teams

• The Moral Molecule, The Source Of Love And Prosperity – By: Dr. Paul Zak

The neuroscience behind why people are ever nice to each other

Teaser Clip

9:23- 10:57 – Why the brain is lazy and how ‘challenge stress’ increases productivity

Full Transcription:

Dr. Paul Zak: (00:00)

And, uh, areas that motivate action after experience. And then doing that, we identified this neurologic state we call immersion in which we are attentive to what’s happening around you, but you also emotionally are engaged by us. So you really care about it. And that seems to be a general evaluation mechanism in the brain. We’re always evaluating things. Do I want to talk to you? You’ll want to get us a water or what, you know, what am I doing? So all animals have this and we, what we’ve been able to do is then create software as a service so anybody can measure this anywhere in real time. And that allows us to give people rapid feedback and create great experiences, which we all want.

Derek: (00:38)

Absolutely. So, you know, with scrimmage, we all are about personalized learning, right? Obviously you’re, if you’re reading someone’s individual reaction to an experience, whether it be educational or otherwise, um, you can see the impact. I can see the impact for how that would apply, especially for driving just greater levels of activation, engagement, continuous development, and really building curriculum in such a way that gets the desire goal either for that person or whatever the objection they’re trying to meet. It is. Right? So tell us more about the technology itself and there’s a, how you are measuring people’s emotive response or their level of engagement with content that is being produced. That piece specifically,

Dr. Paul Zak: (01:16)

right? So, uh, let me go back on the neuroscience. So when you, um, have an experienced as fabulous for you that uh, experience is tagged in your memory with emotions. So this is why it’s easier to remember, you know, major experiences of their life, birth of a child, a 9/11, you know,

What if you could predict the type of content that would make someone take action? Or better yet, what will make them take out their credit card and make a purchase? Well, thanks to our...